Sharing the Gains is core to what we are all about at BVG. We are glad to see others across the PE landscape catching on!
I saw the article linked below today in the Financial Times about the need for PE to share the wealth with employees. I could not agree more with this sentiment! At Brand Velocity Group we pioneered the Share the Gains program, where we share 10% of our carried interest with the employees of our portfolio companies. Every single employee participates. This is the only program of its kind in the world where the general partner is sharing directly from its participation in the upside. This isn't just the right thing to do--to show gratitude for the people who create the value--but it is also good business. Employees who are appreciated and share in the upside are happier and more productive, which leads to better results. #privateequity #familyoffices #sharethegains #organizationalculture #kindnessmatters https://lnkd.in/eyQCYQxk