Brand Vision’s Post

Certainly! If you're looking for a quote related to Peugeot, a well-known phrase associated with the brand is: "Motion & Emotion" This slogan reflects Peugeot's emphasis on combining dynamic performance (motion) with an emotional connection to their vehicles. Keep in mind that marketing slogans can change over time, so it's always a good idea to check the latest branding and advertising materials for the most up-to-date information.

Have you considered the marketing differences between Corona's casual vibe and Victorian Bitter's rugged essence? These two vivid examples illustrate the profound impact of branding. One of the smartest things you can do is learn from how other companies position themselves in the marketplace and do this yourself. Even car companies like Mercedes-Benz, BMW, and Lexus do this all the time, which means you can, too. So...Are you a premium brand or a budget brand? In the end, YOU DECICE? https://lnkd.in/gQjthGC8

THE AUTOEXTREMIST BRAND IMAGE METER. Chevrolet. There’s no question that nurturing one of the most iconic American brands of all time presents one of the biggest challenges in automotive marketing. If Chevy marketers spend too much time wallowing in nostalgia, they’re in danger of miring the brand in the past, which would threaten to leave it behind in the market. If, on the other hand, they get too far over their skis, there’s a danger of projecting the brand as something it isn’t. We’re talking again about an extremely fine line here. And while operating with one of the biggest marketing budgets out there, the stakes for Chevrolet marketers are huge. The key going forward for Chevrolet will not be its promised mainstream EVs, which are missing in action and excruciatingly slow to fruition, but the continuing success of its formidable ICE portfolio: Tahoe, Blazer, Equinox, Trax, Suburban, Silverado and of course, Corvette. Chevrolet as a brand has always had a huge upside, but its lethargic move to EVs - in fits and starts - is threatening to cost the brand dearly. One good thing? They finally buried “Find New Roads,” which was the most listless brand theme ever unleashed for Chevrolet. The bad thing? It was replaced by “Together We Drive,” which is instantly forgettable. READ ON: www.autoextremist.com

Is creative and brand strategy reality?

For a consumer to consider your brand for purchase, they have to be aware of you 🤔 Car brands know this all too well, which is why they need to build brand affinity well before consumers ever decide it's time to get themselves a hot new ride 🚗 It can take years of careful marketing initiatives for car brands to create strong brand associations around the perceived identity and lifestyle they cater to. We found some of the most brilliant car campaigns pulled off - from the likes of Polestar, Porsche Cars North America and Mini Cooper - and what brand builders can learn from them. Check it out via the link in the comments, and take notes! ✍️

🚗💡 When Brand Rivalry Meets Creativity: The BMW vs. Mercedes Ad Debate! 🔥 As we continue to navigate the dynamic landscape of brand marketing, it's moments like these that remind us of the power of creativity and the complexities of brand perception. Whether this BMW-Mercedes mashup was a clever fan creation or a misunderstood marketing ploy, it certainly sparks conversation and showcases the influence of iconic design. In the end, it’s these bold and unexpected moves that keep the world of branding endlessly fascinating. What are your thoughts? Genius branding or a marketing misfire? Let's discuss! 🚗💡🔥 #DigitalMarketing #ContentMarketing #SocialMediaMarketing #MarketingStrategy #BrandBuilding

For a consumer to consider your brand for purchase, they have to be aware of you 🤔 Car brands know this all too well, which is why they need to build brand affinity well before consumers ever decide it's time to get themselves a hot new ride 🚗 It can take years of careful marketing initiatives for car brands to create strong brand associations around the perceived identity and lifestyle they cater to. We found some of the most brilliant car campaigns pulled off - from the likes of Polestar, Porsche Cars North America and Mini Cooper - and what brand builders can learn from them. Check it out via the link in the comments, and take notes! ✍️

Interesting piece in Brand Equity today on the evolution of automotive branding strategies. The article explores how companies are leveraging nostalgia and creating sub-brands to connect with customers emotionally while staying relevant in today's market. Key takeaways: Balancing heritage with modernity in branding The strategic use of sub-brands to target specific market segments Leveraging emotional connections through nostalgic branding As the auto industry continues to evolve, especially with the rise of electric vehicles, it's fascinating to see how brands are adapting their marketing approaches. What are your thoughts on the future of automotive branding? #AutomotiveIndustry #Branding #MarketingStrategy"

Those who know, know! I love brand strategy. So much of my professional career has been spent on studying and building brands. Share your thoughts on Taglines vs Slogans. I am fortunate to have worked with so many masters. Gary Brandon Don Montgomery Brett Justice Bret Gallaway Lila Lazarus Sheri Shapiro Mary Letters Mitch Holdwick #brand #brandtaglines #healthcaremarketing #higheredmarketing

Taglines and slogans serve different purposes in branding. A tagline is a permanent fixture of your brand's identity, like BMW's "The Ultimate Driving Machine." Meanwhile, slogans are more fluid, often tied to specific campaigns, like Coke's evolving slogans. Creating a memorable tagline is more important than ever in today's digital age. It’s not just a phrase; it’s your brand’s promise. Learn more about what it takes to create a successful brand tagline.    https://lnkd.in/gwzSnnWc #HigherEdCX #HigherEdMarketing #Taglines