Tracksuit

Calling all brand and performance besties 📣👫 TikTok for Business and Tracksuit's Awareness Advantage study has found that if you want to drive business metrics (like conversions!) brand matters. It’s time to put the rivalry aside and come together as BFFs, seeing as our data shows that having stronger brand awareness improves the performance of your performance marketing. In fact, a brand known by four out of ten consumers is 43% more efficient in driving performance marketing outcomes on TikTok than a brand known by three out of ten consumers 🔥 If there was any proof point that building your brand 🤝 business growth, it's this report. Dive into the findings 👉 https://hubs.li/Q02Qlm_q0

Focus, finance, and future demand 🚀 These are just three of the topics discussed at our recent Building Brands of the Future event in London. A huge thank you to Yewande Ogunkoya from Craft Media London and Simon Braier from Vista for sharing their epic insights in brand building for both enterprise and challenger brands, and the practical lessons they’ve learned throughout their careers. Some of our favourite takeaways include: 🥊 How to "shrink the fight" and focus your brand efforts effectively 🗣️ Mastering the language of finance to elevate your marketing strategy ⚖️ Balancing short-term wins with long-term brand growth The room was full of great humans and the energy was palpable! We’re so excited to host more events in the UK for our growing community 👯♂️💜 Read more about the lessons we learnt from Yewande and Simon via the link below!

Get you a CEO that can… 🏃 When the Content Team saw our LinkedIn follower count ticking up to 20K, we knew we had to do something special to celebrate. Bonus points if we could rope Matthew Herbert into spending his time in the US completing a series of gruelling challenges for us. Looks like we ticked two items off our bucket list this week, because Matt has put sneakers to pavement and smashed out 20km’s to celebrate every single one of you. We’re beyond fizzing that three years into our Tracksuit-shaped journey, we get to champion brand building alongside so many legends. Thanks for coming on the journey with us, we think it’s only fair we completed a journey of our own to pay it forward. P.S. Rumour has it that Matt has since challenged our Social Media Manager, Taylor Shanks, to complete a 20km run of her own as payback. Watch this space 👀

Watch out, Ozempic – there's a new player in town 👀 J.P. Morgan Research has forecast that the GLP-1 category – the name applied to the group of drugs incorporating Ozempic and Wegovy – could be worth more than $100 billion by 2030. Tracksuit's data shows consumers in the weight-loss drug category in the US are increasingly looking at Wegovy. From March ’24 to August ’24, Wegovy’s awareness has grown 8 percentage points, now reaching 32%. However, Ozempic remains the category leader at 61%. While on the outside this may look like a battle of brands, both Ozempic and Wegovy are owned by the same parent company, Novo Nordisk. Learn more about marketing lessons in the age of Ozempic via the 🔗 in the comments 👇

Our guide to advertising during the US election season 📣 🇺🇸 This election cycle is projected to be the most expensive one ever, with a whopping $10B ad spend across all platforms 🤑. So how do you compete in a landscape of a) information overload, and b) expensive ad spaces out of your budget? Click through to our full story for some helpful tips on how to maximise your reach during these crazy times. 🔗 in the comments!

Introducing The Chutes 🪂   In partnership with System1, ...Gasp! and The Marketing Meetup, we've launched an all-new awards programme to celebrate work that really works. So, what makes The Chutes different? Well, the judging process is rooted in real-world results, with real audiences and reactions determining which campaigns were most effective. System1’s 'Test Your Ad' platform will evaluate campaigns across over 100 categories, covering every sector, different media types, and their likely commercial success. Tracksuit data will then be used to prove the ongoing impact of the campaigns and brand activity by measuring the brand health metrics and perceptions over time. We’ll be celebrating incredible work on a regular basis, with free entry for all and no barriers based on budget or brand. Winners will also share their success stories on The Chutes podcast, which will serve as a mini-masterclass for marketers 🎙️ Now that's all said and done, join us in celebrating The Chutes very first winners - Whyte & Mackay and their agency Mr. President for the ‘Well Earned’ campaign for The Woodsman Whisky 🥃 🦫 Listen to the full story via the link below, and we look forward to sharing more winners soon 🏆 🎉

How Vessi uses Tracksuit to validate its marketing strategy 🔥 100% waterproof footwear and apparel brand Vessi saw that though it had strong conversion rates towards the bottom of the funnel, there was a job to be done on the awareness layer. These findings helped Vessi VP of Brand Geoff Wilton and the team get stakeholder buy-in for brand-building TV advertising across both US and Canada. As a result, Vessi saw a 5% increase in awareness in the regions in Canada they were targeting. 🙌 Full story 🔗 in the comments 👇

Customer win 💜 Australian vegan skincare brand Skin Control is quickly becoming a fan favourite for its products that help combat acne-prone skin, like its much loved pimple patches. Tracksuit's data shows Skin Control is number one when it comes to being seen as ‘innovative,’ exceeding the competitor average by 9% 🔥 Congrats to our friends at Skin Control for absolutely smashing it with your marketing, we love your work! (Give them a follow on TikTok if you haven't already) 🙌

Sharing data from Liquid Death's marketing funnel be like... Last week, we asked: are people actually drinking Liquid Death? This week, we’re asking: why do we love to talk about Liquid Death so much? In response to our last story, we had marketing heavyweights like Mark Ritson and James Hurman weigh in. We had Liquid Death defenders in the comments sections sharing their opinions… The brand is only four years old. It should be compared against energy drinks like Red Bull, or sodas, not bottled water. Liquid Death just needs to get better at distribution and then they’ll kill it. I’ve never actually seen anyone drink Liquid Death (therefore they can't be doing well, right?). Who could've predicted water in a can would provide such a rich battleground for marketers to fight about best practice and marketing theories? No matter where you land on the spectrum, Liquid Death is the agent of the chaos at the centre of it all – and, ultimately, we’re falling right into their trap of getting people to talk about them (us included 🙋♀️). In part two, we look at Liquid Death's performance in the premium sparkling water category – and *spoiler alert* they do a lot better in a product category typically consumed in social environments, where a can of Liquid Death is a cooler status symbol than a bottle of water. 👇

Want to win a year of brand tracking, on us? ✨ 🚨 This is not a drill! We’re giving away one whole year of always-on Tracksuit brand tracking to someone who tags their marketing bestie below. 🚨 Tracksuit and TikTok recently teamed up for a new study which proves that the two bitter rivals of marketing, brand and performance, are actually secret BFFs. Help us spread the word (AND help out your bestie) by tagging them in the comments below, and you’ll be put in the draw to win. Easy! Get the full Awareness Advantage report here 👉 https://hubs.li/Q02RNkT30 T&Cs: To be eligible, you must not already be a Tracksuit customer (dw - we've got special things in the cards for our existing Tracksuit stars! ✨).