Brandwatch’s Post

Travel isn't just for vacations anymore. ✈️🚆 More and more people are hitting the road to attend big events, from concerts to sports games. But it’s not just about the event itself; it's about the entire experience. Travelers are seeking connection and creating memorable moments far and wide. This trend presents a fantastic opportunity for brands to innovate with unique promotions, exclusive packages, and immersive experiences that resonate with these adventurous souls. Take, for example, Philippine Airlines handing out friendship bracelets to travelers heading to the Eras Tour. This small but meaningful gesture not only enhanced the travel experience but also generated a wave of user-generated content, creating a buzz that extended far beyond the concert. Brands that tap into these experiences can truly connect with travelers on a deeper level, making every journey unforgettable. #Brandwatch #TravelTrends #BrandExperience #marketinginnovation

Getting ready for a week of filming at the #simpleviewsummit the most exciting event in the travel and tourism industry. I've prepared my questions for the Panellists and Speakers, Tourism Boards, and Destination Marketing Organizations. Here are the topics I'll be exploring: - Impact of Film Tourism on Local Economies - Collaboration Between Film and Tourism Industries - Sustainability in Film Tourism - Marketing Strategies - Future Trends - Destination Management - Film Tourism and Local Communities - Licensing and Permissions - Selection of Filming Locations - Challenges of On-Location Filming - Role of Film in Shaping Destination Image I'm particularly intrigued by the potential addition of film tourism to branding and merchandise packages. How will this impact Local Economies and Local Communities, especially with the influence of platforms like TikTok, Instagram, and Facebook fueling people's desire to visit iconic locations. If you're attending this awesome event have fun, if you're not follow #simpleviewsummit for daily updates.

✨ 𝗡𝗶𝗻𝗵 𝗗𝘂𝗼𝗻𝗴 𝗟𝗮𝗻 𝗡𝗴𝗼𝗰 𝘀𝗵𝗮𝗸𝗲𝘀 𝗵𝗮𝗻𝗱𝘀 𝘄𝗶𝘁𝗵 𝗧𝗿𝗮𝘃𝗲𝗹𝗼𝗸𝗮 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝗲𝗮𝘀𝘆 𝘁𝗿𝗮𝘃𝗲𝗹 𝗳𝗼𝗿 𝗮𝗹𝗹 📣 Traveloka, a leading travel platform in Southeast Asia, has named Vietnamese actress Ninh Duong Lan Ngoc as its Brand Ambassador for Vietnam, aiming to inspire customers to pursue their travel dreams both within the country and globally. What changes will this milestone bring to Traveloka's image in Vietnam?  Let's delve deeper into this article: https://lnkd.in/gWM78ysH

When we travel to new places, our experiences whether positive or negative, often depend on the quality of human interactions, regardless of the destination’s beauty. Sometimes, a stunning resort with high-end features can leave us disappointed due to poor service, while a simpler place with genuine, friendly interactions can make a lasting, positive impression. The same principle applies to how we are perceived by others. Just as travel experiences are shaped by people we meet, our interactions can leave a lasting impact on those we encounter. Will they remember us positively or recommend us to others? Reflect on how you want to be remembered and share your thoughts in the comments!

This survey from GetYourGuide is yet another that shows how important experiences are to traveler decisions. My fellow experience providers, tourism professionals and relevant authorities take note. Cambodia and experience providers will be more successful. 1) Travelers are interested in authentic, local, immersive experiences that create lasting memories and deep connections to local people. Does your offer meet this interest? 2) Travelers choose their destination based on the experiences available there. Is your experience easily found online and bookable online?

More than ever, consumers want travel experiences that blend adventure and culture. In fact, Expedia searches for activities that fall into both the outdoor/adventure and history/culture categories grew by almost 70% YoY, according to Expedia Group. At Emergent Media, we leverage data, social trends, and industry insights to guide our editorial strategy, so it’s no surprise that our Paradise series “Roaming,” which gives our Modern Explorer the cultural exploration and outdoor activities they crave, is one of our most popular creator-led series. Check out the latest episode of "Roaming" here: https://lnkd.in/gR4ZQNDv

Are you looking for a unique way to stand out in your industry? But will a destination event really set us apart from competitors? Yes It Will! Here's how: Immersive Experiences: Offer your clients an unforgettable journey, blending business and adventure. Exclusive Access: Open doors to private events, tours, and exclusive venues that competitors can't match. Cultural Immersion: Showcase your brand through rich, diverse cultural experiences tied to your company’s values. Tailored Itineraries: Customize every aspect of the trip, from accommodations to events, ensuring it's truly one-of-a-kind. VIP Treatment: Provide luxurious services and perks to make attendees feel like top priority. Networking in Exotic Locations: Elevate relationships with clients and partners through shared experiences in inspiring locations. and Brand Storytelling: Craft each element of the trip to tell a compelling story about your brand’s mission and vision. Let’s explore how a custom travel experience can showcase your brand’s uniqueness and leave a lasting impression.

Tokyo Disney Resort (Oriental land Co. ltd,) is the 6th most valuable leisure and tourism brand and a new entry to the Brand Finance Leisure & Tourism 25 2024.   The addition of the Japanese outpost of the happiest place on earth isn’t the only upgrade this year’s ranking – it’s a bigger list of 25 brands compared to previous years’ top 10. The top 3 brands are the same as last year, but all three have grown in brand value: Booking.com (+18%), Airbnb (+23%), and Trip.com Group (+31%) are riding ongoing sector growth as consumers continue to crave in-person experiences and adventures following years of lockdowns and staycations. Dive into the data here: https://lnkd.in/d8U5BxZ

The Rise of Experiential Travel ✈️ 2024 is all about experiential travel! Late last year, National Geographic predicted a change in the nature of travel with a stronger focus on immersive and authentic experiences, and we believe it's proving true. ✅ 🌍 At Boost, we specialise in crafting memorable travel and leisure brands (and a digital presence to match) that truly capture the unique experiences to be found in any destination. Ready to boost your brand's online presence? Take a look at what we have to offer - link is down in the comments! 🔗 #BoostBrands #TravelandLeisure #ExperientialTravel #TravelMarketing

YI RU, Assistant Vice President, International Markets Asia-Pacific, Trip.com Group, recently attended WIT WebInTravel Japan & North Asia and had a discussion with Wing Travel Daily. During the interview, she elaborated on Trip.com's philosophy and initiatives in creating immersive travel experiences in collaboration with our local and global accommodation providers, aiming to cater to the preferences of today's consumers. Japan has always been a top destination for international travelers, attracting visitors with its rich cultural heritage, scenic landscapes, and delicious cuisine. As searches and bookings continue to increase post-COVID, modern travelers now seek deeper immersion in the local destination and a desire to explore more. To address this trend, Trip.com has introduced the Hotel+X product, an innovative offering that enables local accommodation providers to bundle value-added products that align with the unique features of their properties. This approach enhances the overall value provided to guests and improves the quality of the entire trip, ultimately leading to increased customer satisfaction. Our goal is to create more immersive and memorable journeys for every customer, allowing them to not only experience the property but also fully immerse themselves in the destination itself! #immersiveexperience #travelexperience #travelandtourism #Japan #uniqueofferings #traveltrends #valuecreation #partnershipsuccess #hotelbusiness #hospitalityindustry