Regarded as the best Networker in Retailing Globally. Founder of Rarely Heard Voices | Rarely Heard Women | Gen Z Retailer Summit | Board Advisor | Public Speaker
🚀✨ Big News, RHV Fam! ✨🚀
We're beyond hyped to announce that Rarely Heard Voices has been chosen by the iconic DTC brand mnml 🌐🔥. Y'all know we're about amplifying voices that matter, and this collab? It's game-changing.
Led by Nick Bowersox and Josh Fish
🌍🌟 We're on a mission to skyrocket mnml to global heights, breaking boundaries and making waves in uncharted territories. This isn't just growth; it's a revolution.
Stay tuned as we take mnml from local legend to global phenomenon. Together, we're rewriting the playbook, one stitch at a time.
#RHVxmnml#GlobalDomination#WatchThisSpaceeRarely Heard Voices#retail
In their session on their ongoing work to change internal modes of thinking from a focus on product and product category to a more holistic view of consumers and their demand spaces, Haleon’s Tina Tonielli and Sandra Guerra stressed the need to avoid a one-and-done approach to insights socialization and instead commit to a long-haul effort. In their case that meant conducting 100+ workshops and trainings to get internal stakeholders within the maker of everything from Sensodyne to Advil on board.
#QuirksEvent#QuirksNewYork#MRX#insights
Had a good day at the Gen Z summit with Rachel Starr today hearing from brands, marketers and creators about the importance of value add in the experiences we deliver to this generation. Some key takeaways:
1. Co-creation is the new collaboration. There should be no power hierarchy between brands and consumers.
2. Gen Z wants to shop on values but needs to shop on affordability
3. You need to prove your value on their terms. If you go to their party, you should bring something additive.
4. Authenticity may be an overused term, but in a world where truth and humanity feel scarce, it matters
5. With so much pressure to participate in the discourse online, where you choose not to show up matters as much as where you do
#marketinginsights#genz#consumerinsights#designingforpeople
🎉 SXSW Exclusive! Join me tomorrow as I engage in a riveting conversation with content, digital, and platform virtuosos @DavidFreeman (CAA), @LinetteZaulich, and Srinivasan (Srini) KA We're diving into the heart of storytelling and monetization, guided by the phenomenal Evan Shapīro(ESHAP) in a special SXSW edition with Future Media Hubs x media cartographer x insights superstar!
🔍 We're exploring the nitty-gritty of navigating today's dynamic and evolving marketplace. Our deep dive will touch on key topics (and we'll steer clear of the overdone Austin Sora topic, pun intended 😉):
A comprehensive 360° industry perspective, focusing on creating economically viable and monetizable content.
Strategies to commission, deliver, distribute, and market standout content amidst a sea of competition.
Debating the shift from PEAK/premium TV to targeted "niche" content and audiences.
Examining the relevance of big budgets in today's content quality and traction.
Strategies to maintain user relevance and engagement through content, strategy, and technology.
Unpacking what drives success: superstrategy, talent, brand, or customer experience?
Insights into FAST adoption and defining success in this realm.
The role of talent in captivating audiences and the types of talent that make a difference.
How Gen Z and their preferred platforms are reshaping the industry.
Bold predictions for the coming year.
📍 If you're in Austin, don't miss out! Join us at The Line, starting with Evan's keynote at 10:00 AM Austin time. Dive into the future of media with us! #SXSW#FutureOfMedia#Storytelling#Monetization#DigitalTrends
💫 Day 2 at the Lively & Grit Daily House at #SXSW was another fantastic experience 💫 Thank you to the impressive speakers and the attendees, which included first time visitors as well as repeat visitors!
The day started with insights from Shannon Reed of THE FIFTHClayton F. Ruebensaal, Chief Creative Officer, Comcast and Tarah Malhotra-Feinberg, SVP, Wayfarer Studios.
We then had an energetic discussion between Chris Duffey of Adobe, Nico Sarti of Condé Nast, Mia Sutton of Under Armour and Deeps (Deepak) Ramanathan of Degreed, hosted by Mark Mitchell and Mike White, co-Founders of Lively Worldwide.
Key points covered throughout the morning included:
💬 the challenges but importance of internal comms around digital business change, there is a need to fight the risk averse within our own organisations
💥 the importance of testing and experimenting as opposed to sticking to cookie cutter approaches
💎 the increase of customer expectations in the digital world
technical disruption being caused by generative AI
👣 the need to always consider and put at the front of campaigns the human experience
🔑 experiential marketing and connecting in real life is key
🤝 loyalty is now leading consumer decisions, and there is an expectation around added value
Throughout the afternoon we heard from a range of brands and speakers disrupting industries including healthcare, beauty, fintech, and even security as Brandon Harper of Axon and Tina Mulqueen, Chrome Roads, discussed the use of VR to provide immersive training for police officers around the world. As well as emulating the experience both police officers, the solution also
Day 3 is well underway - look out for the VOD from all three days which will drop on the fresh takes.lively.agency platform imminently.
#SXSW#SXSW2024#Loyalty#customerexperience#liveevents#GritDailyMark MitchellMike White
Founder at Konnect Vision Media || Elevating brands through strategic SMMA Solutions.
I help home renovation businesses get 35+ leads monthly and 5-7 confirmed appointments weekly.
"Thrilled to share this testimonial from our amazing client, Alina Nadoyan! 🌟 Her kind words highlight the impact of our efforts at Konnect Vision Media. A special shoutout to my co-founder for their exceptional work and dedication. Together, we're transforming visions into reality! #ClientSuccess#KonnectVisionMedia#DigitalMarketing"
The benefits of having a prototyping workshop means being able to rapidly test. But having a community on site too? That means you can even test with your potential customers and gain invaluable feedback.
This rapid cycle of iteration shows what innovation can be like, with the right space💡
Interested in investing in your People? Try ’The Hug’ | Work Care for your team’s Nervous Systems - whether Human Performance or Neurodiverse support.
| Health Entrepreneur - ex-NHS | Founder + Human Factor Specialist.
What an amazing Saturday morning at Dad La Soul at Plus X Innovation! 🎉
It was a real pleasure to explore the potential for 'clothing that calms' with Dads and their Kids - and to introduce my new brand CALMR and ‘The Hug’ Scarf - sensory calming support.
The feedback was incredible—positive engagement all around, and it’s exciting to see the enthusiasm for creating products that help people of all ages, sizes, and genders feel more at ease and in a word ‘calmer’.
A huge thank you to the power of collaboration between PlusX and Dad La Soul, and to enabling new British Brighton brands like CALMR [calmrpeople.com] to build, focused on solutions that truly make a difference for more Sustainable Humanity. 🙌
Thanks to Jim HodgePlus X InnovationRobin KingDan Flanagan FRSADad La Soul and all the amazing Dad's and Kids we spentSaturday morning with 👍
#Collaboration#Innovation#ClothingThatCalms#KarmaLife#BrightonBrands#DadLaSoul#PlusX#MentalWellness#NewBeginnings
The digital realm has unequivocally democratized the marketplace.
The DTC brands that flourish in this era are those that have astutely embraced the essence of storytelling, the imperative of community building, the virtues of transparency, the art of hyper-personalization, and the ethical imperatives of sustainability, diversity, and inclusion. These are the contemporary pillars for achieving enduring success.
