Whalar

Our Senior Director of Measurement and Analytics, Kimberly Phan chats with Digiday about how Creator agencies are investing in physical spaces to scale Creator content! 🤳 For example: Whalar Group's The Lighthouse - a physical campus where Creators can learn, make, and belong that's opening later this year. 🙌⚡️ 🔗 Full Article Here: https://lnkd.in/gZpn4Q23 #Whalar #TheLighthouse #CreatorEconomy 

Catch our President of Measurement and Analytics, Gazmend Alushi, on Michael Shields' Next in Media podcast! 🎙️⚡️ Tune in to hear his take on measuring the media value and impact of Creators, avoiding common Creator marketing mistakes, why brands should operate within culture - not just the category - and more! 🔗 Listen here: https://lnkd.in/gbA_jsuR #Whalar #CreatorEconomy  

“One of the biggest issues we’re seeing is inconsistent metrics across all the platforms right now. We do things through unified reporting, which aggregates all of the data to ensure everything is more of an apples-to-apples comparison. We also look at true influence and engagement, so this is going beyond vanity metrics like views and likes.” Fresh off her panel at last week's Digiday Media Buying Summit, our Senior Director of Measurement & Analytics, Kimberly Phan, dives into the challenges of measuring the real impact of Creator marketing as the landscape evolves. 💡⚡️ 🔗 Full article here: https://lnkd.in/gZxKpvt4 #Whalar #CreatorEconomy 

Meet the Hulett Brothers @Hulett_Brothers, Week 7’s National Football League (NFL) Creator of the Week! Watch as they put Steelers punter Corliss Waitman and long snapper Christian Kuntz to the ultimate test with epic trick shots — landing footballs in trash bins way downfield. 🏈🗑️ Think they can pull it off? 👀⚡ 🔗 Catch more game-day and Creator highlights: https://lnkd.in/g5eVX3SN #Whalar #CreatorEconomy #NFLCreatorOfTheWeek #NFL

🔥 Whalar stole the show at CreatorFest! 🔥 Our EMEA Client Business Lead, Alex Elton-Allisett and Oatly's Global Social Content Lead, Anni Tjebbes led an impactful session on 'How Oatly Harnessed The Creator Effect,' sharing powerful insights on how brands can break through the noise and truly connect with audiences. Catch the highlights below! 3 Wins for The Creator Effect: ⚡Leverage Your Distinctive Brand - Understand what your brand's personality is, and collaborate with Creators who can amplify it ⚡️ Embrace the Weird & Wonderful - Be fearless, push boundaries, and take risks ⚡Agility Through Trust in Creators - Trusting Creators strengthens your brand's ability to adapt to trends and key moments while maintaining a genuine connection with your audience Thanks to all who joined us! #Whalar #Creatorfest #CreatorEconomy 

Finding the right Creators for a campaign can be like searching for a needle in a haystack—until now. 📱⚡️ As shared with Ad Age by our Chief Product Officer Simon Moss, our AI tool, ORCA, takes the guesswork out of Creator curation— allowing for quick vetting and identification of potential brand safety hurdles. "This is a game changer for us. It gives us 200x speed in terms of that upfront work that needs to go into making sure the Creators we’re presenting and going to be working with on a campaign are brand safe." 🔗 Read more here: https://lnkd.in/gXxR-m4p #Whalar #AI #CreatorEconomy 

“Trying things out is the nature of what we do. That’s what clients come to us for – not for a safe bet.” At LBBonline - Little Black Book’s Better Together event in the UK, Whalar Group's EMEA President, Emma Harman, highlighted how Whalar’s innovative, forward-thinking approach has cultivated a culture where bold exploration and creative risk-taking comes naturally. 💡⚡️ 🔗 Read more here: https://lnkd.in/gkfeG7rx #WhalarGroup #CreatorEconomy 

'What Leslie and Rob did that was so powerful was to create a completely new lane in the pet influencer space that didn't exist until then. Doug has a very specific voice, they were very, very smart in how all their captions started with a quote, so you felt like you knew this dog." Our Sixteenth President, Victoria Bachan chats with Creative Review about the rise of #SixteenthTalent Doug the Pug and how brands are catching on to the cultural and commercial power of pet Creators! 🐶🐾 🔗 Full article here: https://lnkd.in/giwsruWn #Sixteenth #CreatorEconomy

💥 We’re honored to see our work shortlisted at the UK and DACH TikTok Ad Awards! 💥  UK: ⚡Weekday’s TikTok Mini-Series featuring Deba for Greatest Branding DACH: ⚡ShareTheMeal this Ramadan for Greatest Performance ⚡#KeepBeautyReal with Dove for Greatest Branding Huge thank you to everyone involved in bringing these campaigns to life. We're proud to be recognized for leading the way in creativity, storytelling, and results-driven campaigns that resonate on TikTok. 🙌⚡️ #Whalar #CreatorEconomy #TikTokAwards TikTok for Business Europe

"Creators are essential in elevating big ideas to their full potential and blending them into culture. Therefore, the future of creativity lies in co-creation. While the nature of big ideas stays the same, how they are shared and amplified has evolved. When big ideas are co-created with Creators, they reach new levels of cultural relevance." Our Chief Creative Officer, Christoph Becker chats with LBBonline - Little Black Book about the transformative power of Creators and how co-creation is shaping the next wave of creativity. 🤳⚡️ 🔗 Full Article Here: https://lnkd.in/e94CjPsg #WhalarGroup #Creativity #CreatorEconomy