BrewMeisterjo’s Post

What's the difference between a Bierkeller and a Biergarten. The answer & top Bierkellers of 2024 is a a short read away.

Here are the results from the most popular styles of beer at the country's largest annual beer competition.

First trial for elbahnadawy coffee

Since 2017, Bill Shufelt (CEO, Athletic Brewing Co.) went from hedge fund trader to the CEO of the leading producer of non-alcoholic craft beer. Unlike my typical tech-focused chats this one centers around a product I personally love. In the conversation, Bill tells stories of the unscalable but crucial strategies he used to build a brand, push past rejection, and redefine the non-alcoholic beer industry. → The unscalable activities that made Athletic a household name Athletic Brewing’s brand was built on unscalable activities, like handing out samples at races. Now, Bill often runs into high LTV customers at races he hasn’t attended in years when they say things like, “I met you in 2018 and my fridge has been full of your beer ever since.” While each sampling felt minor in the moment, Athletic has now activated thousands of events, and the long-term impacts accumulate. → How rejection helped Athletic build a competitive advantage Facing initial rejections from every contract brewer in the US, Bill took a bold step in building their own brewery. In hindsight, it allowed them unparalleled control over every aspect of production, from ingredient quality to rigorous testing of each batch. By handling everything in-house, Athletic also gains the flexibility to innovate and respond to market demands quickly—benefits that would have been unattainable had they relied on external partners. → Bill’s genius sales tactic Bill personally signed 300 deals with retail stores using clever tactics. Before pitching a buyer at a store, Bill would recruit a random grocery store shopper to pretend that they were super interested in the beer while Bill was pitching the deal. This approach helped break initial skepticism and build early buzz around their offerings, which helped Athletic secured shelf space and propel forward. For more stories and lessons from Bill, check out the full episode at: https://lnkd.in/gJjHJz_w

The beauty of craft brewing is explained perfectly here by Steve Holle, Founder of KC Bier Co., a specialist brewery of German beers. But why did he decide German beer was the sweet spot for his business? And has being super specific in his approach helped or hindered? He explains all in episode 207 of Manufacturing Happy Hour and shares some great lessons on the power of finding your own niche – a great takeaway for all types of manufacturers. To hear more from Steve and learn about German beer, catch episode 207 on our website. #findyourniche #brewinginsights #craftbrewing

True Gent & Unlikely Story Team Up for Inaugural Sydney Beer Campaign - Read more at The Howler! #thehowlernews #truegent #productionnews #postproductionnews

Start your mixology game with GTATSO! 🍸✨ Explore our latest cocktail recipe featuring GTATSO, orange juice, passion fruit syrup, and a hint of lemon-lime. Perfect for impressing clients at your next networking event or bonding with colleagues over drinks. Cheers to mastering the art of mixology! #GTATSO #MixologyMastery #CraftedWithLove"

This is going to be beersome! 🍻 Recently, Arsen Del Aban and I introduced a few new words to the LinkedIn lexicon, all with a hoppy twist. Just a few examples: → Beerilliant When something is as amazing as your favorite brew. → Beerfect The state of absolute perfection after your first sip. → Beervana The ultimate paradise for beer lovers. → Beerior The superior quality of anything enhanced by beer. Now, we beerlieve you all have some beerilliant ideas of your own. Share your best beer-themed words below! 👇

Skip the wait, savor the moment! With BrewMac, every cocktail is a masterpiece, crafted instantly to perfection. Elevate your gatherings effortlessly! 🎉 #BrewMac #MixologyMagic #NoMoreQueues"

🚀 Pioneering Partnership Alert: DISCUS & The Tasting Alliance 🚀 In a move that signifies a new era for the spirits industry, the Distilled Spirits Council of the United States (DISCUS) has forged a strategic partnership with The Tasting Alliance, the organization behind the world's most prestigious spirits and wine competitions. This collaboration promises to deliver exceptional value to DISCUS members, offering them a 10% discount on competition entries. It's an opportunity for brands to gain international prestige and recognition, enhancing their global footprint. Explore how this partnership not only benefits DISCUS members but also sets a new standard for excellence and innovation within the spirits and wine competition arena. Join us in celebrating this momentous union that marks a renaissance in the spirits world. https://lnkd.in/e7H7MkZU #StrategicPartnership #SpiritsIndustry #BusinessCollaboration #InnovationInSpirits #CraftDistilling #GlobalCompetitions #IndustryLeaders #MarketExpansion