Journalist specializing in coverage of the business of media, advertising and entertainment
Does the sports world have room for April Action after weeks of March Madness? Fox aims to answer the question in 2025... #sportsbiz #sportsbusiness #media #fox #sportsmedia #mediastrategy #mediaindustry
Check out General Sports Worldwide's President Lou DePaoli in this week's Sports Business Journal articles; "If I Were Commissioner" and "Predicting the future: What do you see happening in 2024?". Two great articles to start off 2024, and Lou provides interesting ideas and predictions. #linkedinsports #sbj
Rick Allen’s latest op-ed on Sports Business Journal: Should leagues swing at Diamond’s latest curveball? Let's unpack the insights and the latest developments in this intriguing piece!
CEO at ViewLift - End-to-end video streaming and OTT solutions for sports, entertainment & others
Sports distribution has recently seen as many unexpected developments as, well, sports itself. Sports Business Journal just ran my op-ed laying out where I think the Diamond Sports RSN saga is headed. I'd be interested in your thoughts. https://lnkd.in/eaqNmHJx
I help clients leverage Kantar's consumer insights and transform them into action for brands, products, and new opportunities for growth.
Did you know that 87% of Millennial sports fans are likely to consider the brands that sponsor their favorite teams? That’s just one highlight from from our 2024 Fan Engagement Study. Learn more at our 2024 Sports MONITOR Webinar on Thursday, June 13, 2024: The State of Sports: Highlights from the 2024 Fan Engagement Study Four short years after facing unprecedented disruption, the sports industry is now flourishing. Join Kantar Sports MONITOR’s leaders Ryan McConnell, EVP, and Steve Kulp, Director, as they unveil key insights from the 2024 Fan Engagement Study, including: 🏈 "Peak Sports" in Culture: Discover why we've reached a peak in sports engagement and how sponsors and marketers can leverage this moment to connect with enthusiastic fans. ⚽ Evolution of Sports Betting: Understand how sports betting is changing in an era of low trust and its impact on the sports entertainment experience for bettors, non-bettors, and brands. 🏀 Engaging Casual Sports Fans: Learn about the crucial role of casual sports fans in today's saturated entertainment and media landscape and what drives their engagement. Register here: https://lnkd.in/eHRx5d85
Las Vegas is the No. 2 Best Sports City for Events 👑 According to an SBJ analysis of iSpot.tv data, Visit Las Vegas, spent $4.8M in advertising during televised sports programming last year, more than any other destination marketing organization. Its primary ad, "The Greatest Arena," implied that you don't just go to the city for one sporting event; you go for everything before and after. The spot aired 752 times and generated 87 million TV impressions. Read more on why Las Vegas is No. 2: https://lnkd.in/gqPquNct
Why the giant pivot to sports? Some deeper thoughts on the matter in our latest issue for those who like the long read. #media #entertainment #sports #investing #networking https://lnkd.in/e-ycgvQR
High visibility. Emotional connection. Global reach. This is what the world of sports marketing offers brands. What’s not to love about that? Register for ADWEEK's sports marketing summit to learn how to get your business in the game. https://adweek.it/4awlH2u
High visibility. Emotional connection. Global reach. This is what the world of sports marketing offers brands. What’s not to love about that? Register for ADWEEK's sports marketing summit to learn how to get your business in the game. https://adweek.it/3PvUUeA
Sports Marketing consultant & Keynote Speaker- inspiring Teams through the power of Branding, Marketing & Service. Nike Brand Marketing Alum.
If you care about sports marketing, you need to understand the seismic shifts in College Sports. It affects the whole ecosystem and there is about to be monumental change in all kids of weird ways. The innovators will win. Check out my full YT 📺 video in the comments below! ⬇️ #NIL #marketing #linkedinsports
Sports has a Gen Z (and Alpha) problem https://lnkd.in/e8PSCpii