Sports Business Journal’s Post

For sports venue designers and operators, lots to learn from here. As Bret McCormick describes, the team at Indianapolis’ Gainbridge Fieldhouse deftly centered much of their $362 million rejuvenation project on blurring the boundary between the venue and neighborhood. The National Basketball Association (NBA)'s Christopher Russo indicates that such “indoor-outdoor fluidity” is an emerging trend in NBA arenas; I hope and expect to see more of it across other sports venue types. While not without operational challenges, it activates spaces outside of event times, generates additional revenue for the venue stakeholders by extending fans’ time at the venue before and after events, and creates utility for neighborhoods that helps otherwise conspicuous venues connect with their surrounding districts. #arenas #stadiums #sportsfacilities National Hockey League (NHL) Major League Baseball (MLB)

What is TNT Sports? Your guide to BT’s revamped sports channel

Rick Allen’s latest op-ed on Sports Business Journal: Should leagues swing at Diamond’s latest curveball? Let's unpack the insights and the latest developments in this intriguing piece!

Sports Distribution should follow THE-SCORE

Does the sports world have room for April Action after weeks of March Madness? Fox aims to answer the question in 2025... #sportsbiz #sportsbusiness #media #fox #sportsmedia #mediastrategy #mediaindustry

Gen Z isn’t one to sit on the sidelines, and marketers need to adapt their sports marketing strategies to cater to their desire for interactive experiences. Brought to you by the Experience.Monks team, our latest short trend report delves into the significant shifts in Gen Z’s sports preferences, focusing on their consumption habits, participation patterns, and human values. To ensure you maximize your efforts in a market estimated to exceed $83 billion, we provide actionable recommendations 🎯 and real-world examples from industry leaders like McLaren Racing, the National Basketball Association (NBA), and others. Read the (short) report now 👇🏾

Need a Saturday Sports read? Check out the latest blog I wrote for the Athelo Group! #sportsbusiness #sportsmarketing #sportsindustry #sportsmanagement #athelogroup https://lnkd.in/g2tBybHJ

I know I'm not the only one who’s excited for Netflix's first foray into live sports. Our friend Peter Naylor announced this week that the streamer will air a golf tournament featuring stars from its popular “Formula 1: Drive to Survive” racing show and “Full Swing” golf series competing in pairs, live from the Wynn Las Vegas, in November. I think this is a smart, low-risk way for Netflix to experiment with and build consumer and advertiser interest in live-streamed events. But we should keep our expectations reasonable -- EDO, Inc. data shows one-off events and daytime-only sports like golf typically deliver lower ad engagement rates than recurring franchise programming from the NFL or NBA (especially in primetime). So if Netflix and sponsors deem the event’s overall performance successful, then we hopefully will see even more live sports on the platform in the near future. As an added bonus, the #NetflixCup will take place in Las Vegas just days before the city’s first Formula 1 race in over 40 years. I bet this event amplifies fan enthusiasm that should pay dividends for F1, its broadcast partner ESPN, and the host city. Lots of winners! https://lnkd.in/eFVgHrcS

With the North American sports market well exceeding $84 billion in value in 2023, the pro sports industry is showing no sign of slowing down. But radical revolutions in technology continue to transform sports marketing into an increasingly competitive landscape. As leading pro teams and leagues gear up to rise to the challenge, we’ve put together our top three predictions for pro sports marketing this year. Ready to bring your A-Game in 2024? Read on below. https://lnkd.in/gv2KYFh2

Did you know that 87% of Millennial sports fans are likely to consider the brands that sponsor their favorite teams? That’s just one highlight from from our 2024 Fan Engagement Study. Learn more at our 2024 Sports MONITOR Webinar on Thursday, June 13, 2024: The State of Sports: Highlights from the 2024 Fan Engagement Study Four short years after facing unprecedented disruption, the sports industry is now flourishing. Join Kantar Sports MONITOR’s leaders Ryan McConnell, EVP, and Steve Kulp, Director, as they unveil key insights from the 2024 Fan Engagement Study, including: 🏈  "Peak Sports" in Culture: Discover why we've reached a peak in sports engagement and how sponsors and marketers can leverage this moment to connect with enthusiastic fans. ⚽ Evolution of Sports Betting: Understand how sports betting is changing in an era of low trust and its impact on the sports entertainment experience for bettors, non-bettors, and brands. 🏀  Engaging Casual Sports Fans: Learn about the crucial role of casual sports fans in today's saturated entertainment and media landscape and what drives their engagement. Register here: https://lnkd.in/eHRx5d85