Fred Kinch and Brick City Greenhouse team members weigh in with their commentary on some of the most critical issues in the industry. Learn more about the 2024 Med Ad News Agency Roundtable on the BCG website: https://bit.ly/48p8GGW #healthcareadvertising #healthcaremarketing #PharmaAdvertising #MedAdNews
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Fred Kinch and Brick City Greenhouse team members weigh in with their commentary on some of the most critical issues in the industry. Learn more about the 2024 Med Ad News Agency Roundtable on the BCG website: https://bit.ly/48p8GGW #healthcareadvertising #healthcaremarketing #PharmaAdvertising #MedAdNews
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Fred Kinch and Brick City Greenhouse team members weigh in with their commentary on some of the most critical issues in the industry. Learn more about the 2024 Med Ad News Agency Roundtable on the BCG website: https://bit.ly/48p8GGW #healthcareadvertising #healthcaremarketing #PharmaAdvertising #MedAdNews
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It's an election year ... for better and for worse. And for Med Ad News last month, I spoke about what I believe is a sleeper election issue: Personal #healthcare #data and Artificial Intelligence. IMO the average voter does not care enough to prioritize the topic of their privacy during election season. But I think we'll regret it later if we don't discuss it now. #politics #ai #pharmamarketing #digitalamarketing
Todd Greene 💡 and Brick City Greenhouse team members weigh in with their commentary on some of the most critical issues in the industry. Learn more about the 2024 Med Ad News Agency Roundtable on the BCG website: https://bit.ly/48p8GGW #healthcareadvertising #healthcaremarketing #PharmaAdvertising #MedAdNews
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Todd Greene 💡 and Brick City Greenhouse team members weigh in with their commentary on some of the most critical issues in the industry. Learn more about the 2024 Med Ad News Agency Roundtable on the BCG website: https://bit.ly/48p8GGW #healthcareadvertising #healthcaremarketing #PharmaAdvertising #MedAdNews
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Todd Greene 💡 and Brick City Greenhouse team members weigh in with their commentary on some of the most critical issues in the industry. Learn more about the 2024 Med Ad News Agency Roundtable on the BCG website: https://bit.ly/48p8GGW #healthcareadvertising #healthcaremarketing #PharmaAdvertising #MedAdNews
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Todd Greene 💡 and Brick City Greenhouse team members weigh in with their commentary on some of the most critical issues in the industry. Learn more about the 2024 Med Ad News Agency Roundtable on the BCG website: https://bit.ly/48p8GGW #healthcareadvertising #healthcaremarketing #PharmaAdvertising #MedAdNews
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Renee Wills and Brick City Greenhouse team members weigh in with their commentary on some of the most critical issues in the industry. Learn more about the 2024 Med Ad News Agency Roundtable on the BCG website: https://bit.ly/48p8GGW #healthcareadvertising #healthcaremarketing #PharmaAdvertising #MedAdNews
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American's are increasingly aware and considering the tradeoffs between adding years to your life vs. life to your years. If you knew the gap between lifespan and healthspan — the number of healthy years you live — is roughly nine years, which would you choose? In either case, technology plays a central role. However, which technologies, brands and products, as well as how you use them, is likely to vary considerably based on your motivations. That's why we were so excited that MRI-Simmons asked us to share our view of the human motivations that underpin the convergence of health and tech. See below for a peak at our thoughts. #lifespan #healthspan #technology #healthtech #motivations #insight
Most clients and agencies think of MRI-Simmons syndicated data as a media planning tool. However, Roundpeg clients find it to be a highly efficient and effective strategy tool for: — identifying compelling business growth opportunities and — reframing brands through the lens of human motivations Take a peak at a recent analysis of the consumer landscape for the convergence of health and tech. (link in comments) For more, check out last week's webinar made possible by our amazing partners at MRI-Simmons, Karen Ramspacher, Matt Cumello, Dan Zislis and Matt Petterson and hosted by Roundpeg partner, Eric Heinemann, and Health/Tech practice lead, Hannah (Botsford) Bronston. #partnerships #consumerinsight #correspondenceanalysis #turnkeyomibus
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Starting the new year with our eyes on the future of medical and commercial strategy!
New Social Media Series! Part 1: Medical and Commercial Strategy The end of the year can be a time of reflection and we've been doing some reflecting ourselves. Members of our team have looked back at our 22 years of business in healthcare communications. In this new series, we consider how things have changed, as well as predictions for the future. Follow us to stay up-to-date with the series and let us know your thoughts. #healthcarecommsthroughtime
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Why does reputation really matter? And what reputation do we want as a healthcare industry? Some great discussion on these central questions this morning at the MedNews Trust in the Digital Age forum. The key themes I took away: 1. The healthcare industry has a great value story to tell - we need to take a more purposeful and intentional approach to telling it. 2. The reputation risks of saying the wrong thing are usually outweighed by saying nothing. 3. Corporate reputation is an enabler of business success, not an end in itself. 4. Communications characterised by clarity of purpose, proximity and relevance to our stakeholders, and authenticity will help build trust and shape the way we're perceived by those stakeholders. Thank you Megan Brodie for hosting a terrific event, and to Oliver Freedman John Morton, Matt Zeller, Roger Christie, Adam Connolly and others for leading a highly engaging and important discussion. #Reputation #Healthcare
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