History has a funny way of favouring the loudest voice, not always the most innovative technology. Betamax may have been a superior video format, but VHS won the day, largely thanks to savvy marketing and licensing deals.
The same story played out when Microsoft’s Windows outmanoeuvred its rivals with strategic partnerships, aggressive marketing, and widespread adoption. But the product still had to be good. It still needed to do what people wanted it to do.
Quantum computing is facing a similar battle today. With five competing platforms, the stakes are getting higher, and success may depend as much on business strategy, as on technical superiority.
Each platform offers unique advantages, but as we’ve learned from VHS and Windows, the winner may not necessarily be the one with the best specs. Is that fair?
The five platform problem: Which quantum technology will win? by Dan Oliver, highlights the leading contenders, along with insights from Hermann Hauser, a pioneer in tech investment (and developer of the ARM processor).
Will the winning quantum platform emerge from a marketing triumph, just like VHS and Microsoft’s Windows, or are we set for another twist in tech history?
To be honest, when it comes to innovation, it is always going to be a consistent reference point. You need the full package, as Microsoft CEO Satya Nadella once said;
“Many companies aspire to change the world. But very few have all the elements required: talent, resources, and perseverance. Microsoft has proven that it has all three in abundance.”
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