Britney D.’s Post

Let's normalise women celebrating their wins 👏 I'm a little late to this, but honoured to find myself on the Alt Marketing School's top marketers to watch in 2024 🚀 "Celebrating the incredible humans to show up with intention to make an impact in the marketing world." - Fab Giovanetti, Founder of Alt Marketing School 👀 Check out the list! A few names include the wonderful Frances Odera Matthews Isabel Sachs Jessica Sophia Bruno Sophie Miller Ayo Abbas So, what next? ✅ Connect with the amazing talent ✅ Support their own work and initiatives ✅ Sign up to Alt Marketing School's newsletter ✅ Find similar initiatives to get involved with Thank you to the AMS team! Link in comments below. #TopMarketers #WomenInBusiness #ImpactMarketing #ImpactDriven

Happy Women’s Day to not just the confident, bold, strong, high-achieving, inspiring women shown in ad campaigns, but also the ones who are not as brave, not as bold, confident, or strong. I think today goes beyond celebrating the resilient 21st century women. Isn’t today supposed to be about dismantling the narrative that seeks to confine women within society’s expectations? A society that thinks a person’s worth is equal to productivity and progress (even capitalises on it), a society that, in a way, still demands women to prove their strength and praises their degree of endurance. My point is, what about women who haven't found their voice, or are may never achieve society’s definition of success, or those who grapple with insecurities? I’m tired of women being praised for being perfect multi-taskers. A mother, a wife, a career-woman — all in one. Sure, it’s amazing that so many women are capable of it and they should be praised, but what about the ones that aren’t capable of it? It’s something to think about because why is it that a woman who’s reached the heights of societal success or who is managing all of it— home, work, family, herself— is a woman worth making ad campaigns about? When did this become the standard? Wouldn’t this crazy standard make so many of us want to fit into these prescribed moulds and feel unworthy if we can’t? A woman’s life seems like a video game without an end. The levels keep getting harder and she has to keep adapting to new difficulties. Anyway, I think we should all be allowed to be unproductive, unsuccessful (from society’s POV), weak, under confident, insecure, scared and whatever it may be. No one’s immune to weakness. We’re all human. I wish we could reimagine the meaning of strength, success and of being a woman in the 21st century. Anyway, #happywomensday to everyone!

Empowering Women in the Content Creation Space 🌟 Hello People ! In today's fast-paced digital world, content creation isn't just a skill—it's a powerful tool for influence and innovation. As women in this space, we have the unique opportunity to not only share our stories but also shape the narrative and drive meaningful conversations. ✨ Why It Matters: Representation: Our voices bring diverse perspectives and ideas that enrich the content landscape. Inspiration: By sharing our journeys, we can inspire and uplift other women who aspire to break into this field. Community: Building networks and supporting each other helps us thrive and create impact together. 🚀 A Call to Action: Let's celebrate the achievements of women in content creation! Share your stories, highlight your favorite female creators, and support one another. Together, we can continue to innovate, lead, and make a difference. 🔗 Join the Conversation: What challenges have you overcome in your content creation journey? Who are your role models in this space? Drop a comment or share your thoughts! Let’s amplify our voices and create a ripple effect of empowerment. #WomenInContentCreation #Empowerment #FemaleCreators #DigitalNarratives #WomenInBusiness

Every time I come across a Happy Women's Day post from a company, my immediate reaction is a drawn-out, skeptical "neaaaahhhhhh." It seems to me that International Women's Day has morphed into yet another marketing opportunity for businesses. It's a peculiar sight, really, watching these very companies, many of whom have done little to significantly benefit their female employees, suddenly take up the mantle of champions for women's rights and achievements. It's as though, for this one day, they can put on a show of solidarity and advocacy, neatly bypassing their own records for the rest of the year. The preparation behind these campaigns often feels formulaic and disingenuous. I can almost hear the conversations in boardrooms or marketing team meetings: "Do we have a post ready for Women's Day?" or "Let's make the Women's Day video more impactful. Please pick her, her, her, and her, for the video. They communicate really well." It's as if the real issues and struggles faced by women in the workplace and society are condensed into a single, marketable package, designed to evoke emotions and perhaps guilt-trip the audience into engaging with their brand, rather than fostering any real change or awareness. I can't help but wonder, is it just me who feels this way? Is my cynicism towards these corporate gestures of solidarity a solitary sentiment, or do others share my skepticism?

A few years ago, I reached out to one of my "ICONS" to wish her a Happy Women's Day. Her response was, "I don't believe in this nonsense." This made me ponder. Is Women's Day really necessary or is it merely a marketing gimmick? Through the years, I've realized that there's no clear-cut answer to whether we need a Women's Day. Indeed, it has morphed into a capitalist trend. However, Women's Day does have its positive sides. • It prompts us to pause for a moment to appreciate the women in our lives. This includes our mothers, sisters, friends, and mentors. • The hype around Women's Day on social media encourages introspection on our societal roles. • The various campaigns and themes tied to Women's Day assist women in feeling less guilt about making self-focused decisions. While I understand and respect those who opt not to celebrate Women's Day, I personally choose to celebrate it. So, here's wishing you a very Happy Women's Day! By the way, what are your views on Women's Day? Do you perceive it as necessary or just a marketing ploy? #womensday2024

In an increasingly worrying trend of companies virtue signaling and (insert color)-washing it is imperative that they do more to prevent this virtue signaling and turn words into actual actions. Alexandra M. Sims summarizes it beautifully in my opinion!

Ever feel like you're constantly switching hats? As women, we juggle multiple roles, home makers, mothers, wives, professionals, content creators & marketers. Our ability to multitask isn't a burden, it's a Superpower! That enables us to - nurture our families, - pursue our passions & - contribute to society. Today, I wanna celebrate the resilience of women who wear multiple hats with grace & balance. This post isn't about bragging! It's about celebrating the multifaceted lives we women lead. it's about reminding ourselves, we are 📍Capable 📍 Adaptable 📍Strong As female content creators, we have a unique voice & perspective. Let's use it to ✅ Inspire ✅ Connect ✅ Empower others, while embracing the gorgeous complexity of our multifaceted lives P.S. When I dive into LinkedIn, the first female creator, who inspired me massively was Nazish Mohsin 🇵🇸 Who is your favorite female creator, you're greatly inspired? Day 19 of 30 Days challenge with Zainab Noor 💎 Sidrah N. #women #womencreators

I'm jumping on the International Women's Day train before Friday because I don't want this message to be lost...💛 And that is, to all those #femalebusinessowners owners out there, YOU deserve to be SEEN. This year's theme is #InspireInclusion - so let's talk women in business. Especially women, who like me, are a #personalbrand. This means the success of our businesses revolves around how we promote ourselves, as well as what we do. 🤯 We already know that less than 30% of UK businesses are owned by women. 📸 But did you know that many women have anxiety that stops them from feeling confident in front of the camera? Social media marketing is one of the best ways to reach your ideal client. What's more, is that #authenticity is the driving force behind how people connect with businesses. However, I found research that stated: 😔 More than half of women (57%) admitted that worrying how they will look is likely to have a negative impact on how they feel in front of the camera 😔 On average, women become more self-conscious in front of the camera at the age of just 24 😔 55% of women are more camera shy now compared to 10 years ago I believe all too many female business owners censor themselves and don't say what they want for fear of being judged. And for the same reason, they don't like taking pictures or videos either. But why? The truth is, your audience needs to connect with you and believe me when I say they're not going to connect on how you look. 💛 They will connect with your story 💛 They will connect with your values 💛 They will connect with your mission 💛 They will connect with your personality 💛 They will connect with your message 💛 They will connect with how well you understand their problems You really do deserve to be seen and heard - please don't censor yourself. Your future clients need you. If you're wondering where you sit on the confidence scale, why not take my CONTENT CREATION CONFIDENCE QUIZ ⬇️ https://lnkd.in/eK6PK23u I won't be spamming you with emails afterwards. I promise - that's not how I roll! Cheers to all you amazing women out there! 🥂

Sometimes I don't listen to my own advice But when I do...it works a charm ✨✌️ There was a time when I was so focused on Girl Brand Content Workshop's that I lost track of Upgrading Women Marketing's company page But I've managed to get it back on track in just a couple of weeks Here's how I did it 👇 ✅ Created content pillars: feminism, women empowerment and marketing ✅ Planned out a weekly content calendar based on pillars: feminist news, marketing campaign analysis and female founder spotlight ✅ Designed the templates in Canva ✅ Put a pillar to each day so we had consistency (easier for me too!) ✅ Spend 2 hours each Monday creating and scheduling out a week's worth of content...with ease And then not have to worry about it for the rest of the week 😋 My definition of work smarter not harder 💪 While you're here, go follow Upgrading Women Marketing and tell me if the content is working for ya 🤞 #Marketing #ContentMarketing #WomenInBusiness #FemaleFounder #WomenEmpowerment

Dive into the world of impactful marketing tailored to women with these tips! Break free from stereotypes and embrace authenticity in your messaging to truly resonate with your audience. Explore the vast digital landscape where your female demographic thrives, engaging them on platforms they use the most. Champion causes close to their hearts, and share compelling stories that inspire and empower. Ready to revolutionize your marketing strategy and connect authentically with women? Contact us today at theimagengroup.com to get started!