Now live on Association of National Advertisers! Read my thoughts on how advertisers can make a big impact on the biggest screen in the living room 💡 📺 https://lnkd.in/dntNhTbW #ctv #video #advertising #adtech
Big Screens mean Big Wins for Advertisers! 🏆 💫 💥 Kargo's Brittany Spicer (Bobo) explains how Direct-to-Glass campaigns combine the power of TV's attention grabbing properties with advanced digital targeting to deliver maximum results. Read more on Association of National Advertisers and take your CTV campaign to the next level. #ctv #ctvadvertising #marketing #adtech
Great read! Kind of funny in that last part about mulit-channel experiences it seems like we are just re-packaging or updating that old infomercial trope with the ticking clock and some deal that was only available within 20 mins of it airing. A lot of insight here though, thanks Brittany Spicer (Bobo)
yesss! Love to see it.
Yes Brittany! Great article. Love the bit on more testing of interactive features - Advertisers gotta test & learn what drives the best interaction for their respective industry!