Brixton Finishing School reposted this
Calling all ad land. if you have a GenZ brief you are looking to tackle then look no further than Brixton Finishing School. This summer I had the absolute honour of being a team lead for Brixton Finishing School. I expected to mentor a team of young people and guide them through building a response to a brief... how wrong I was. They mentored me. I have learnt so much not only from my incredible team Unique Blend but the entire cohort. Their energy was infectious, their ideas unique and their confidence to challenge a brief by diving deep on insight lead ideation was astonishing. Yesterday was Big Pitch day and from watching all the presentations these were just some of the key takeaways: 👉 GenZ do not want to be sold to, they want activations that feel authentic and honest 👉 There is a desire to build community and have the opportunity to come together for shared experiences 👉 Music, podcasts and live events shone through as a medium they love and feel connected to 💚 👉 Self expression and the ability to be themselves is important 👉 Representation is key. As advertisers we have to be accountable for making sure our ads are a true reflection of the audience we are targeting. Thank you to Ally Owen and the full BFS team for having me and running such a thoughtful program. Thank you to Natalie Dilloway for the incredible Thrope Park brief and all my fellow team leads Rob Hunt , James Wright Nick Graham. Lastly thank you to my Unique Blend team Jadyn Briggs, Hebatallah Serry, Aisha K., Dimple D. I am so proud of you, you are the future of the industry and I can't wait to watch you take it by storm! Looking forward to next year already x
Reverse mentoring>> Love that you also felt you learned so much from our students! It was so great to have you♥️
Katie Ringer
1w
Love this!! Incredibly encouraging that events are still one of the winning formats for them. Sounds like you had an enlightening experience and I’m sure your insights provided the same to them 👏🏻
Jadyn Briggs
1w
Thank you so much for being our rock Jade, so greateful for you and the massive amount of effort you put into our group!
Dimple D.
1w
Can't thank you all enough!! 🫶🏽 What an experience it's been and what an energy you brought!
This is great insight Jade Behr - thank you - Adam Harris see this!?
Love to see it!
Thank you so much, Jade. Your guidance and support has been incredible. This has been the best experience you have truly made it special!
Head of Insights at Wilderness Agency
1wLove it, such an amazing day!