Broadsheet Communications’ Post

Broadsheet client, The Lead, announced its 2024 Leading 100 list of direct-to-consumer start-ups, spotlighting a new class of trailblazers — and how deeply AI has moved into retail. Don’t miss the exclusive coverage from Adriana Lee at WWD. Sonal Gandhi, chief content officer at The Lead, told WWD, “Brands are operating in a very dynamic environment. They need to show up where their customers are, constantly serve up engaging content to stay top of mind, manage a host of channels, deal with the demise of third-party cookies, differentiate through elevated customer experience in stores and online, reduce waste and returns all while staying true to their ethos.” Learn more about The Lead’s 2024 Leading 100 list in Adriana Lee’s WWD piece.  #TheLead #Leading100 #WWD #BroadsheetPR #ClientNews #AI #Retail #DTC

Here Are the 100 Cutting-edge Start-ups Reinventing D2C, Says The Lead

Here Are the 100 Cutting-edge Start-ups Reinventing D2C, Says The Lead

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