Brooke Weller’s Post

Here’s how I can raise my #GoogleAds search ROAS by over 30% with only a few clicks. And the reason I’m not going to do it: Experienced strategists already know I can do this by including brand. I put the advertiser’s brand on a negative keyword list, which is applied to every search campaign except for one. Get rid of this list and campaigns get an immediate boost. An advertiser’s brand carries such high intent that you can bid next to nothing for it and it will be your most efficient campaign by a long shot. That’s why it needs to be segmented out. With match types being so liberal now, you have to include brand as a negative for at least broad, phrase and DSAs. I’d even include it when you’re running exact match just to be safe. Google will pull in brand every chance it gets to “hit” your performance goals. Those outside of paid media probably have no idea that this is even a thing. It’s one reason why the “done for you” / everything A.I. trend isn’t going to be an efficient solution for most advertisers.

Search ads on Google can be a shortcut to the top of the list. ✅ Choose your keywords. ✅ Pay your money. ✅ Away you go. But if you really want the best outcome, it's not quite that simple. A campaign we set up earlier this year recently recorded a lovely big lead that we (and our client) were very excited about. But it took time and a lot of refining to get there, as well as plenty of patience and trust in the process. The ads covered a lot of different sectors, so we started with a wide range of keywords and fine-tuned by carefully reviewing the data to see what was working - which clicks were valuable and just as crucially, which weren’t. Gradually, and through plenty of testing and learning, we’ve honed the keywords to get a focused campaign running that really hits the mark. So, this is a PSA to say that if your ad campaign doesn’t seem to be pulling in the leads you were looking for, keep at it. Refinement and patience are your friends here. And if you're stuck, drop Andreas a line - he loves solving a head scratcher! 🙃 #PPC #SearchAds #DigitalComms

10 Mistakes mostly advertisers do and you should avoid to save more on Google ads, 1️⃣ Keeping the search partners and display network on at all times. 2️⃣ Enabling all Auto Apply recommendations. 3️⃣ Neglecting to implement conversion tracking. 4️⃣ Avoiding the use of Max clicks at the beginning of a new account. 5️⃣ Choosing "Interest and Presence" in Location Settings. 6️⃣ Only completing the required three headlines and descriptions. 7️⃣ Failing to utilize Extensions (Assets). 8️⃣ Including hundreds of keywords in a single Adgroup, all in Broad Match. 9️⃣ Neglecting the inclusion of Negative Keywords. 🔟 Searching for your own ad on Google. If you know more, add! #googleads #sem #mistakestoavoid #googleadsexpert #googleadstips #googleadsspecialist

🚀 Exciting Updates in Google Ads! 🚀 Today's PPC community is buzzing with positivity thanks to Google's latest changes for search ads query matching and brand controls. In this post, we break down the recent enhancements and what they mean for PPC advertisers and agencies. 👩💼💼 Google now offers improved query matching, brand exclusions & inclusions, wider coverage for negative keywords, and enhanced search term reporting. These updates reveal Google's path towards a future without fixed match types, focusing on search themes instead. 📈 As search themes take center stage, it's crucial for marketers to adapt and evolve. 💡 #GoogleAds #PPC #SearchThemes #MarketingTrends 🌟 [No source link provided]

🚀 Exciting Updates from Google Ads! 🚀 Google Ads has just announced some fantastic updates for search ads query matching and brand controls. Here's what you need to know: 🔍Enhanced Visibility in Search Terms Report: Misspelled queries now report with correctly spelled search terms, making 9% more search terms visible. No more guesswork! 🚫Simplified Blocking of Misspelled Searches: Exclude all variations of a keyword with just one negative keyword. Efficient and effective! 🛡️Brand Exclusions Across All Match Types and Dynamic Search Ads (DSA): Control where your ads appear with ease. Whether you want to show up for specific brands or block certain brand traffic, you got covered! 🌟Brand Inclusions in Broad Match: Manage brand traffic effortlessly! Now, with a new recommendation for brand inclusions, you can leverage broad match benefits while limiting traffic to selected brands. Enhance your campaigns with these new features! #GoogleAds #AdUpdates #SearchTerms

A +53,000% ROAS in #GoogleAds is pretty good right? This example is nothing to brag about because it’s a brand campaign. Most of the brand campaigns I run have numbers like this. These insane metrics emphasize one very critical point: You must have strict isolation of your brand in your Google Ads account! Your brand skews metrics so much due to extremely high search intent. If your brand is mixed in with generic campaigns, you will never see true performance. Make sure you always have well-defined structure and use negative keywords to send your brand traffic to a single location.

While auditing Google Ads accounts for new clients, I often find a significant red flag: automatic inclusion of Search partners and Google Display Network (GDN) in campaigns. It often has a major impact on ad performance and ROI, and needs to be addressed for better results. Enabling your ads to appear not only on Google Search results but also on a vast network of over 2 million websites, videos, and apps may seem like a great idea for your business. However, in reality, this extended reach often results in a surge of spammy or low-quality form submissions, which dilutes the effectiveness of your ad spend. For the majority of my clients, the increased reach does not translate into quality traffic. The majority of advertisers are unaware that their ads are displayed beyond Google Search results. This lack of awareness leads to confusion and frustration when campaigns attract low-quality traffic. Based on my experience, I would recommend turning off the Search Partners and GDN options in your campaign settings for the majority of accounts and focusing your ad spend exclusively on Google Search results. It is important for marketers to understand the various settings in digital advertising platforms, especially if they don't have a technical background. Knowing how to make informed decisions about where to place ads can make all the difference in the success of a campaign and prevent needless waste of resources. #GoogleAds #SEM #PaidSearch #PPC

I think Google Search ads will always be relevant for the foreseeable future. However, the recent update from Google on the new definition of Top Search is sure to cause much concern among marketers. Typically, top ads have always been known to be at the top of SERP but that has changed according to Google's new update. Here are a few things to keep in mind though; * Always maintain high relevance. * Bid competitively. * Aim for high ad rank What else did I miss? #googleads #ppc #marketing

🆕 "𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐒𝐞𝐚𝐫𝐜𝐡" Label within #GoogleAds Search Ads Shalom Goodman has recently observed a new feature within Google's mobile search results: the "𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐒𝐞𝐚𝐫𝐜𝐡" label. It has an eye-catching grey background, designed to enhance visibility and relevance 👀, but there hasn’t been any official information on this yet. 💭 It definitely draws attention, but I'm not sure what its purpose is. Aren't all ads supposed to be relevant to the search anyway? ------------- ♻ Like or Share this post to spread the word 🔔 Connect with me for the latest news on #GoogleAds and #MicrosoftAdvertising! 🚀 Follow me, Hana Kobzová, and hit that 🔔 icon to ensure you're always in the loop. #PPC #SEM #PPCadvertising #PPCmarketing 

Google Ads Auto Pauses Low-Performing Keywords: A Look at the Impact - Starting June 2024 🤖 Heads up, advertisers! Google Ads is implementing a new feature to streamline campaign management. Starting June 2024, they will automatically pause keywords that haven't generated impressions in the past 13 months, provided the containing campaign is also over 13 months old. Potential Considerations: 1. Long-Tail Visibility: Low-impression keywords might represent niche, long-tail searches with future potential. Pausing them could lead to missed opportunities if search trends or user behavior changes. 2. Review Workload: Advertisers with numerous campaigns might need to allocate more time for manual reviews to ensure valuable long-tail terms aren't unintentionally paused. 3. Broad Match is here to stay and there is nothing you can do about it ;) What You Can Do: Review Keywords: Before June, conduct a review of your existing keywords. Identify those with low impressions and assess their continued relevance. Consider search volume trends and long-tail potential. Develop a Monitoring Strategy: Establish a system to regularly review paused keywords and potentially reactivate valuable ones. #GoogleAds #CampaignManagement #KeywordOptimization