I watched the Iowa vs. LSU Women's basketball game last night (ratings would suggest that you may have as well). I believe it's safe to say that Women's sports are no longer the underdog! It was one of the most exciting college basketball games I've ever seen - men's or women's. I'm going to hit you with some stats real quick: ** Ampersand has more than 90% of all televised sports. ** More than 1,400 of those games are women's games & events. ** In 2023, Women’s sporting events accounted for more than 230M impressions - on National Networks alone (we've got a ton of regional nets as well). And this is before we even start talking about how Women's Sports and the excitement around them are having a profound and positive effect on our culture. Here's the net net (yes, pun intended)... If you're a marketer, and you're looking to align your brand with the rocket ship that is Women's Sports, Ampersand is best positioned to help you make that a reality. Ask me how.
Psst… Did anyone see that Iowa vs. LSU game last night? Consider this your friendly reminder that Ampersand is THE HOME for women’s sports all year round. #MovingTVForward
