When is it too soon to refresh your brand? While Sweety has only been around in its current state since 2019, we saw how quickly start up brands in CPG have evolved and we wanted to do a better job of telling our family story on pack.
Sweety's #rebrand has been in the works for well over a year - and has been a labor of love for me personally and professionally. For those who know me, my past jobs have been strategic, quantitative, analytical...but never creative or artistic. Stepping into #entrepreneurship has meant that I wear a lot of hats, and the one that has surprised me the most in how much I enjoy it is that of a creative leader. I wanted to make sure we had the right partner in place to guide us in this journey, and manifest our brand vision into reality. I researched brands I loved and which agency did their branding work. After many agency interviews, we found Chase Design Group. The team, comprised of Paula Hansanugrum, Annie Dodge, Ryan Doro, Elisabeth O'Brien, Narae Park and John Tanner is like family to us now. We loved loved loved working with them, and they were so respectful of our wants, desires, our family history, while bringing in such creative ideas and knowledge about how to highlight products in store to the table. They really did a phenomenal job of bringing the fun, joy, family, heritage and shelf appeal to our brand. Oh they may have done Haagen-Dazs rebrand recently - so we know we're in good company.
And now the feather in our cap is a feature by Dieline....if you asked Stacey and I, a sure sign that we've done it right? It would be an article like this about the rebrand. So now the rebrand is in the world - and I can't wait to see it in the wild (along with that childhood picture of the 3 of us).
#aapimonth #foodandbeverage #design #branding
