Dieline

Strategy should be the foundation of any good design or piece of branding. But there are plenty of times when it doesn’t need to be more complicated than putting Guy Fieri on a bottle and calling it a day. Not every piece of food packaging needs to look like it came out of MoMa. I don’t buy pantry staples based on aesthetics or to beautify my surroundings for “shelfies” or whatever else some mouthbreathing influencer spent three hours cleaning their fridge for so they could show off an unwieldy flower vase, three cans of Alani, and a bowl full of lemons. When I want to “wing toss and season like a boss” and I don’t have the time to make a marinade or spice rub, I am more than happy to lean on the mayor of Flavortown. Read and see more on The Dieline >>> https://lnkd.in/ekecQZEX

Minecraft is one of the best-selling video games in history, so, unsurprisingly, the billion-dollar sandbox game has been adapted for the silver screen. As part of A Minecraft Movie’s promotion, cosmetics brand NYX Professional Makeup has released a collection inspired by the immensely popular video game. The #packaging and names of NYX’s limited edition collection draw from Minecraft’s blocky and pixelated world, such as “Cheeky Mob Blush Balm,” “Rare Highlight Balm,” “Fat Oil Slick Click,” and “Compact Mirror.” Read and see more on The Dieline >>> https://lnkd.in/eM7TWJJh

Studio Minerva’s packaging for Bushmills 46 is all about craftsmanship and depth. The wooden outer box layers rich tones, echoing the River Bush’s terrain, and the gold accents carve out flowing topographic lines. The glass decanter is entirely luxe, with the brand’s 1608 origin subtly embossed at the base. A gold-etched plaque on the case feels almost like an heirloom map, reinforcing the whiskey’s deep ties to its location. Every detail feels intentional, steeped in storytelling. Read and see more on The Dieline >>> https://lnkd.in/ee3Spf46

Oveja & Remi’s design for Piropo Hot Sauce leans into bold contrasts and playful drama. The fanged lips illustration, dripping with a single drop of sauce, makes the heat feel seductive rather than aggressive. The oversized black #typography quickly grabs attention, while the electric yellow and deep red color scheme cranks up the intensity. Plus, the handwritten script adds an essence of grit, making the jar feel like something I’d definitely want to learn more about. Read and see more on The Dieline >>> https://lnkd.in/eX4kvjiE

AIRCO updated its #brandidentity as part of a shift, partnering with creative agency Closure. The rebrand is elegant and refined, just like Air Co.’s previous #identity, but more aligned with the company’s new focus on the aircraft fuel segment. The new wordmark is clearly aerospace-inspired. The letterforms have sleek lines reminiscent of NASA’s wordmark and incorporate the shape of AIRCO’s tri-pointed and propeller-like logo. It also has a futuristic and aspirational feel, fitting for the shift towards making Sustainable Aviation Fuel (SAF). The brand refresh looks more at home in airport hangers than on a liquor store shelf. Read and see more on The Dieline >>> https://lnkd.in/gnp6jVXg

Central Mass brand Wachusett turned to CODO Design to shake up its branding. The Indianapolis-based agency reviewed the brand’s assets and visual history, ventured into the archives, and discovered that the brand didn’t really have anything that made it stand out. Read and see more on The Dieline >>> https://lnkd.in/gYry8Kjz

The packaging for Miyako, designed by Yuliia Hrabynska, is playful yet sharp, with a bold #typographic approach that takes over the can in the best possible way. The soft lavender base contrasts with the deep green #lettering, creating an unexpected combination that feels fresh. Read and see more on The Dieline >>> https://lnkd.in/gc86M_AR

One last chance—Submit by TONIGHT at midnight PST. No exceptions, no extensions. Gain career-changing exposure from the top names in the packaging industry. Past winners have gone on to land major clients, press coverage, and career-defining opportunities. Your work deserves global recognition. This is your moment. ENTER NOW >>> https://lnkd.in/e3CpTwu

Universal Favourite‘s packaging for WHEN strips away excess, leaving a design that’s deliberate and introspective. The muted olive exterior, punctuated by soft neon #typography, creates a striking contrast that’s grounded yet forward-looking. Joy Li, the designer at Universal Favourite, shares more about the thought process behind the intentional #packaging design on The Dieline. Read and see more >>> https://lnkd.in/e6Q5tVZG

We spoke with Oisin Hanrahan, co-founder and CEO of Keychain, to learn how their platform is changing the way manufacturing functions, the trends shaping the future of #CPG, and why #AI-driven sourcing is becoming essential in a world of rising costs and shifting trade policies. Read and see more on The Dieline >>> https://lnkd.in/eD8nivdX