Friday digest: E.L.F Cosmetics launched a provocative new campaign called “So Many Dicks” that calls out the lack of diversity on U.S. corporate boards.
- The campaign highlights that there are nearly as many men named Richard, Rick or Dick (566) on corporate boards as there are Black women (806), Asian women (774) and Hispanic women (283) combined.
- The out-of-home ads are appearing on digital screens around Wall Street and the Financial District through June 10th.
- It’s part of E.l.f.’s larger “Change The Board Game” initiative aimed at doubling the rate of women and diverse board members by 2027.
- The edgy campaign was created with purpose-driven agency Oberland to demonstrate the “ROI of DEI” amidst a wider corporate pullback on diversity efforts.
We Should Care Because:
1. The provocative, attention-grabbing creative and strategic OOH placements indicate E.l.f. is making a major investment in this campaign.
2. It highlights E.l.f.’s success in connecting with Gen Z through culturally resonant messaging and emerging platforms.
3. The wider corporate backlash on DEI signals a need for nuanced media strategies around these topics
superrr interesting. here's the link -> https://lnkd.in/gTymgxTZ
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5moExciting news! 🎉 Looking forward to hearing insights from Shai Eisenman and other industry leaders on the evolving preferences of Gen Z consumers in the beauty landscape. It's fantastic to see such a diverse panel assembled to delve into this crucial topic. Can't wait to gain valuable insights and perspectives from this discussion! 💄✨ #GenZBeauty #CEWPanel #IndustryInsights