This content isn’t available here
Access this content and more in the LinkedIn app
Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
External link for Glossy
26 Mercer Street
New York City, NY 10013, US
Display ads aren’t going anywhere anytime soon. There’s probably one to the right of this page — but did you notice it? This year, marketers and #CMOs continue to tap into the $225 billion online advertising business to serve targeted content and ad campaigns that are relevant, engaging and, above all, valuable to audiences. And ad spend on digital banners for mobile and desktop is projected to grow 9.4% and 3.8%, respectively, this year, according to Statista. In Glossy’s first-quarter 2024 survey, a larger percentage of respondents (75%) said that they currently use display ads compared with those who said they used display ads at the same time last year (61% of respondents)— an increase of 14 percentage points. #Displayads are a trusted media channel among most marketers due to their accessibility and proven outcomes. “Display, to me, is still the easiest channel to buy,” said Laura Knebusch, svp of CPG marketing and consumer experience at household products manufacturer Georgia-Pacific LLC. “I would say it delivers an effective and efficient outcome for us.” Story by Dania Gutierrez-Flores
According to Adam Koprucki, founder of the investing website Real World Investor with experience at J.P. Morgan and Citi, the perceived business-friendliness of an incoming #Republican administration is putting big businesses, particularly those that are subject to potential regulation, at ease. #Trump has made his intentions to free American companies from “burdensome regulations” clear. #elections Read more: https://lnkd.in/ddZK7jR9
This content isn’t available here
Access this content and more in the LinkedIn app
Last week, for the first time in its 40-plus-year history, the bag brand Vera Bradley revealed a 360-degree rebrand. Updates include a new logo, new products, new in-store and online experiences, and a new ambassador: actress and singer Zooey Deschanel. Days prior, Glossy sat down with the company’s president and CEO, Jacqueline Ardrey, and CMO, Alison Hiatt, to discuss how the brand’s fresh look and feel play into the Project Restoration growth plan set by Ardrey last year. They also shared the challenges of reaching new audiences while retaining existing customers, and making big changes under the watchful eye of investors as a publicly traded company. Highlights from the episode, below, have been lightly edited for clarity. #verabradley Story by Jill Manoff
The impact of the attempted shooting of former President Donald Trump last week was felt not just in the polls and the media but in the stock market, as well. After #Trump was shot at a rally in Pennsylvania, pollsters and media outlets predicted that the failed assassination would be a benefit to the #Republicans during the upcoming election. Investors, predicting that another Trump presidency would be friendlier to business and likely come with deeper cost cuts, reacted accordingly. On Monday, the Dow jumped 210 points by the end of the day while shares of several publicly traded companies in the healthcare, financial services and consumer goods sectors also rose. #elections In this piece by Danny Parisi, we speak to Adam Koprucki, and Markus Kraus of Trive.
After several high-profile lawsuits between brands and #resellers, resellers are putting the fakes they get sent by potential sellers to work both in both marketing to customers and training for authenticators. As #dupeculture has led to more fakes for both luxury brands and lower-priced brands, efforts like The RealReal’s seek to discourage both the sales and the purchase of those products among the general public. “Over the past 13 years, #counterfeits have evolved. They’re being made more quickly and accurately than ever,” said The RealReal president and COO Rati Sahi Levesque. “We’ve continually invested heavily in advancing our technology and the training of our expert authenticators, ensuring we’re keeping [fakes] off the market.”
Eighty-one percent of beauty brands plan to allocate 21%–40% of their budgets to AI by 2025, driving significant advancements. Sponsored by BASIC/DEPT®.
Join us for Glossy Beauty Pop on July 31 in Los Angeles, where we’ll connect attendees with top beauty influencers and founders including Jackie Aina, Nicole Faulkner, Stephanie Ledda, Etienne Ortega, Michelle Phan, Sivan Ayla Richards, and more! Secure your passes here: https://buff.ly/3Y4Jjbf