Thank you StyleCaster and Maya Gandara for featuring our FIRST EVER brand collaboration with Disney and Pixar's Inside Out 2!! We couldn't be more excited to see this collaboration come to life after two years of developing this limited-edition collection. Get your hands on it while you can at HelloBubble.com, Ulta.com, Walmart.com and in Walmart and Ulta Stores coming soon!
In theaters only starting June 14.
https://lnkd.in/ey5Q4Cfi
How do humans transmit ideas and organize? Through stories---the secret weapon of our species.
But what if you wish to share ideas that run counter to the prevailing stories and organization? That's where humor lifts the veil of current dogma and allow for highly effective criticism in a way that really lets people hear your arguments.
As a case in point, note just how efficiently the comedy writers at SNL deliver a scything rebuke of the problems of fast-fashion (just before Shein is set to IPO at $66 billion) in the form of a 2 minute ad. Brilliant. https://lnkd.in/gkC4uK-7
🔎In light of recent headlines about store closures, our latest blog post investigates how The Body Shop could pave its path to resurgence.
Delving into online consumer reviews, we uncover valuable insights and opportunities for the brand to reinvent itself. Discover how a focus on customer feedback and ethical innovation could mark the beginning of a new chapter for The Body Shop.
Read the full analysis here: https://hubs.la/Q02prR280#OnlineReviews#BusinessIntelligence#CustomerFeedback#ConsumerSentiment#cosmetics#personalcare
Satire is such an effective tool for story telling. The trick is how do we turn laughs and discomfort into action and positive behavior change for consumers. Furthermore, it really can't only be about consumers being conscious, industry and government need to play a key role to have an impact on systemic-level issues like this one. It's the same issue with recycling plastics and single use items, it all falls on the consumer's shoulders when in fact, the real problem is the impunity that the plastics industry has, and the total lack of governmental policy to make them responsible for the materials they put out in the world.
I love it when SNL does my job for me. So accurate in so many ways.
In a more serious vein, one thing this video touches upon is the spread of addictive hyper-consumption across the apparel industry's shared consumer base. I'd love to hear from different companies about how we can do a better job helping consumers shift their behaviors. Any strategies from smart folks out there?
We’re also seeing what’s known as a premiumisation trend - consumers are willing to spend more for a perfume that’s better quality, longer lasting, and completely meets their needs. However, consumers on a budget are also becoming very good at finding ways to buy the luxury fragrances they want for less. Brands that ensure their fragrances are available to these new consumers will thrive.
In the past, asking about someone's scent was a TABOO.
Previous generations were very secretive about their signature scents.
Is that still the case?
Not at all.
Times have changed now.
1) Signature scents are no longer dominant
2) Being secretive is considered rude nowadays
Younger generations are much more comfortable talking openly about topics that were taboo a few years ago.
The result?
A massive shift in consumers living preferences, and buying behaviours.
Fragrance is viewed more as a tool for
✅ Wellness and self-expression than
❌ “Something that just smells nice.”
Looking at it, perfume manufacturers are developing new scents with different ingredients.
But in the middle of these, traditional fragrances are starting to look “old school”.
Sadly, many are just occupying expensive spaces in warehouses.
But that doesn’t mean they’re USELESS.
We know exactly how to get them into the new consumers' stores, shopping carts and homes.
Let’s chat about making that happen for your un-loved brands.
#Perfume#Branding#Marketing#Business#Growth#Distribution
Discover the driving forces behind McNROE Consumer Products Pvt Ltd's success in an exclusive interview with Ankit Daga, Head of Business Development. Learn how innovation, consumer insights, and a commitment to sustainability are shaping the future of grooming with brands like Wild Stone and Secret Temptation. #McNROE#GroomingInnovation#LeadershipInsights
One of the topics we have been working on this year has been customer centricity. I have been able to understand the importance of this positioning and I have seen different pioneering companies when it comes to this. 👌 👌
Customer centricity means to put the customer in the center of our marketing strategy and sales strategy. It is important to anticipate his needs, listen to his feelings and feedback from him. 🎯 🎯
Ignoring this can give the opportunity to the rivals to transform the industry, get your customers and risk the company to fail. ❗ ❗
I want to share with you the example of L'Oreal Paris, who has opted for innovation and artificial intelligence to give its customers the best possible experience. Specifically, the French multinational has launched L'Oréal Perso, a smart app through which customers can, for example, try different makeup bases to find their shade without having to go to the physical store or create their own shades. 📲 📲
The objective of this application is to offer all citizens of the world the best of beauty in terms of quality, effectiveness, safety, sincerity and responsibility to satisfy all beauty needs and desires, in a universal and simple way. 🔝 🔝
https://lnkd.in/d7Vvg89d#customercentricity#loreal#lorealperso#needs#innovation#artificialintelligence
📖 The Body Shop made headlines after announcing hundreds of store closures. We believe the brand has a few lives left.
📈 Delving into online consumer reviews, we uncover valuable insights and opportunities for the brand to reinvent itself. Explore how a consumer-centric approach based on online reviews plus ethical innovation could revitalize The Body Shop.
Read our take here: https://hubs.la/Q02pMGMv0#OnlineReviews#BusinessIntelligence#CustomerFeedback#ConsumerSentiment
Congratulations David Yi and Michael Engert and the entire good light cosmetics team on the launch their, now 2x sold-out, viral product, Taste of Space Lip Milk in more than 1200+ Ulta Beauty doors. As an investor in good light cosmetics I could not be more proud.
Beyond clever marketing, the success to date has a lot to do with how differentiated their #lip milk product is. It's one of the first "lip toners" in the U.S. market, and one that deeply hydrates lips while playing nicely with existing occlusives. Good Light lip milk has sold out on Soko Glam as well as many times on our their own good light cosmetics DTC channels. You can read more about their launch strategy (a mix of smart strategy, flawless execution and magical happenstance ) in this article in Beauty Independent by Rachel Brown .
I am so proud of this #genderinclusive beauty brand and the way it continues to thrive despite challenges in the economy and the CPG world. Another proof point that gender-inclusivity isn't a trend, but rather a movement and an enduring community.
Telling the story of purpose-led brands to create a connection with their people and ideal customers | Brand New Story® founder and creator | Content Strategist | Senior Copywriter
Does your brand and / or content feel stale, disengaging... boring?
Don't worry... the answer to fixing this hides in plain sight.
Today, I'm going to use Hourglass Cosmetics' story to explain how.
This is the first episode of #StandUpForTheStory in three years.
Today's episode supports the transformation of the story of 'luxury cosmetics'. Changing the world at large will require us to change the many broken and toxic stories that currently shape our society.
As always, I'd love to hear your thoughts.
#TheWorldNeedsYourStory#PurposeLed#Conversation#Connection#Storytelling
CEO/President/CCO/CGO: Lead with Intention
3moso exciting! 😁