Bubble’s Post

The much anticipated day in the CEW UK calendar is finally here! It's always super inspiring to chat about the the latest innovations, and a great place to catch up & meet people too. Who's going? Kim Reid and I would love to see you there. #cosmeticsindustry #cosmeticscience #ukmanufacturing #ukmanufacturer #brandinnovation

📢Exciting news: Our Policy and Advocacy Officer on Disability and Care Policies, Sebastian Pablo Gonzalez Hajdu, has been selected as a new jury member for the 2024 Toy Industries of Europe “Play for Change” awards. In 2016, we developed six key principles to raise awareness of our key concerns about toy marketing and advertising: 🔵Let children decide what they want to play with: No more division into boys and girls sections. 🔵Do not channel children into stereotyped professions and life patterns. 🔵Join your voice to end gender-based violence and bullying: promote non-violent images and behaviours. 🔵Represent families in their diversity. 🔵Children with disabilities play too: stop their invisibility and include them in the toy world. 🔵Children with a diverse racial background: let’s move to a fair representation. Find out more about the campaign here: https://lnkd.in/ecsw_kYH

Join us on March 12th in Bridgewater, NJ for the 2024 Revenue Analytics Collaborative Summit! This event is a fantastic way to network and learn more about some of the top trends and challenges facing the Life Sciences industry today. #collaboration #revenueoptimization #inflationreductionact

Negotiation is a muscle. The only way to get over the initial awkwardness and is to practice negotiation every single day! ESPECIALLY when it’s a small-scale, low-risk negotiation. Booking a table at a new restaurant? Negotiate. Changing hair salons? Negotiate. Organizing a community event? Negotiate. This will help you get into the habit so you’re able to negotiate effectively in the big moments! #training #negotiation

This is a great opportunity to collaborate and discuss current hot topics and issues with your colleagues within the Pharmaceutical industry. The event is FREE to attend and with no vendors to interface with, this is truly a one of a kind forum for pharmaceutical commercial, finance, access and technology professionals! #pharma #commercial #marketaccess #finance #GTN #revenueleakage #IRA #regulatorycompliance #AMPCap

Working with such a dynamic team and understanding the ground level challenges and realities of education has been a great learning at LFE. #APSALT #LFE #Teachereducation #Andhraeducation

💡 The day you have all been eagerly awaiting - the next instalment of our Trade Mark Round Up Report, carefully curated by my brilliant colleague, Abigail Wise and contributed to by many of our IP team colleagues. Click below ⬇ to access the report. 📢 If you missed our Webinar discussion on some of the key cases, you can access it here: https://lnkd.in/e5-Bjy2a. For any burning trade mark questions, please get in touch with myself, Abbie or any of the IP team! #trademarks #intellectualproperty

On this International Women's Day, let's highlight a company that is doing marketing well through ensuring DEI is taken into account. Molson Coors Beverage Company recognized that traditional hockey jerseys designed for men didn't quite translate the same way to women. Since a lot of women have long hair, their names would get obstructed on their jerseys by the hair. So what did Molson do? Move the names on jerseys down. A simple solution, but an impactful one to make sure female athletes don't get shorted on the experience. Well done, Molson! https://lnkd.in/gxDAKnp6 #diversityisgoodbusiness #internationalwomensday2024 #dei #marketing

In 2023, Aldi UK launched a unique marketing campaign designed to challenge perceptions about budget #wine by disguising its own products under premium labels. This event took place in London at a private wine-tasting event, where guests were invited to sample what they believed to be expensive, high-quality wines. Attendees were pleasantly surprised by the taste and complexity of the wines, offering compliments and expressing their assumptions about the higher #price points. After revealing that the wines were in fact Aldi’s own brand—available at a fraction of the price of premium wines—the event stunned participants. This clever experiment was a bold move by Aldi to highlight the quality of its wines while tapping into the idea that customer perceptions are often shaped by branding and price tags, rather than the intrinsic quality of a product. What We Can Learn About Customer Behavior Perception vs. Reality This campaign demonstrated that customer perceptions are heavily influenced by external cues like labels and price. Many people equate higher prices with better quality, even though Aldi's wine, despite its lower price, was appreciated for its flavor. Brand Blindness The success of the event suggests that customers can be blind to quality when a product doesn't come with a well-known or prestigious brand label. Aldi tapped into this by removing the branding barrier, allowing the product to speak for itself. Experiential Marketing By making the event interactive and surprising, Aldi leveraged experiential marketing. This type of marketing creates memorable, personal experiences that consumers are more likely to talk about and share, amplifying the campaign's reach. What We Can Learn About #Marketing Breaking Stereotypes Aldi’s strategy was a direct assault on the stigma that budget products are inherently inferior. By having people unknowingly praise its wines, Aldi demonstrated that marketing campaigns can reshape long-standing biases about product categories. #Value-Based Marketing Aldi effectively communicated its core message—that consumers can enjoy premium experiences without paying premium prices. This appeals to consumers’ desire for value, particularly during times of economic uncertainty. #Word-of-Mouth Amplification The shock of discovering that Aldi's budget wine was behind the premium labels created buzz and conversation. People love sharing stories that surprise them, making this campaign a natural fit for word-of-mouth marketing and social media. #consumerbehavior #branding #advertising #premium #valueproposition

“Branding is about shaping perceptions, and perception is reality.” — Jay Baer Thanks to Stefan Michel I saw this adv. Funny and insightful!!! Aldi UK’s bold 2023 wine campaign is the perfect example of shaping perceptions. By disguising their budget wines under premium labels, they challenged perceptions about quality and price, proving that great taste doesn’t always come with a high price tag. The reveal left attendees stunned, reinforcing that branding often shapes consumer reality more than the product itself. #MarketingStrategy #WineMarketing #Branding #Perception #Wine #ExperientialMarketing #Aldi Aldi UK