Budweiser Brewing Group UK&I’s Post

The most impressive feature of Mission Mars’ latest results is not the continued like-for-like sales growth across its two brands or the fact that CEO Roy Ellis believes there’s space for another 10 Albert's Schloss sites across the country (and think of the impact of that), but the fact it has been able to drive down staff turnover close to 55%. It’s all about company culture. With industry averages around 100%, according to some sources, that’s some achievement, and the foundation for delivering those strong performances and exception customer experiences. But just think of the cost implications of being able to retain staff as well - spending significantly less on recruitment, onboarding and training, while retaining experience and valuable know-how. Win, win. #culture #retention #savings #happystaff

When Legends Unite: Oreo & Coca-Cola’s Limited-Time Collaboration It’s not every day that two iconic brands like Oreo and Coca-Cola come together, and when they do, it’s something truly special. This limited-time collaboration isn’t just about launching new products; it’s a celebration of what can happen when creativity and shared values collide. For me, this partnership is a reminder that even the most legendary brands can find new ways to surprise and delight us. These limited-edition products won’t be around forever, which makes them all the more exciting—a brief moment where two worlds blend into one. Let’s savor this collaboration while it lasts and appreciate the power of friendship and innovation that made it possible. #OreoCocaCola #LimitedEdition #Collaboration #Innovation #FriendshipInBusiness

The Coca-Cola Company 's "It's Magic When the World Comes Together" is a masterstroke in Olympic advertising. This campaign not only captures the spirit of unity but also reinforces Coca-Cola's global brand identity. 🥇 For agencies, there's a lot to unpack here: the power of emotional storytelling, the importance of cultural relevance, and the art of aligning brand values with a global event. Watch the ad here ⬇️ #CocaCola #Paris2024 #Olympics #Marketing #BrandBuilding #Advertising

#Dooh-better… Here is a great example of just that. We took an existing asset of a creative, beautifully stylized with Cuban hazy notes and cool environments—a true classic for the brand. Give it to us, and we elevate it. We drive the attention to the message, a perfect example of adding ad-tech to your existing #campaign. We didn’t mess with it or change its narrative; we just got people looking at it. That’s ad-tech, and that simply is #3rock. #AdTech #dooh #DigitalMarketing #ProgrammaticAdvertising #3DAdvertising #AttentionEconomy #InnovationInAdvertising #MarketingInnovation #OOHAdvertising #CreativeTech #3rock #3rockar #3rockglobal #aradvertising #3Ddooh #webar #playdooh #advertising #ooh https://lnkd.in/eycBjRrZ

How did Leap Day become a launchpad for transformation? Yesterday was a day of incredible fortune, as I had the privilege to facilitate a workshop for Pernod Ricard This French powerhouse has grown globally, boasting 19,000 employees and stewarding iconic brands like Ramazzotti, Havana Club, Absolut, Chivas Regal, Malibu, and Lillet. The recipe for an unforgettable workshop day included: 🏰 An inspiring location dubbed “Chateauform,” a facilitator’s paradise. 👏 A dream team of facilitators: my two besties Matilda Verney and Audrey Thouvenin complemented by 3 highly skilled in-house facilitators. 🥳 Precious moments to chat with participants, diving deep into the group’s history and the project’s significance. The true magic, however, stemmed from the collaboration and co-creation with Pernod Ricard’s exceptional change-management team and with Alexandre JUDGES ( btw we met via #linkedin) who trusted me with this contract, since he couldn’t make it that day..🙏🏻 thank you!! Leap Day marked the beginning of a major digital transformation project aimed at shaping the future of the group. We filled the day with impactful activities designed to: ✨ Foster cohesion among team members. ✨ Ignite collective intelligence. ✨ Lay a solid foundation with aligned objectives and goals. This partnership showcased the strength of collective creativity and strategic thinking. It was a momentum I’ll always hold dear and am excited to share with you all. Feel the buzz and the energy in this short video. Feeling inspired to inject this level of collaboration and innovation into your team or organization? Let’s chat! #innvation #digitaltransformatoon #facilitation #workshop #workshopfacilitation

The 2024 Australian Open is officially over, and if you're anything like us, you were in awe of the innovative brand activations at the event this year. Aside from epic tennis, brands such as Aperol Spritz CZ, Campari Group, Champagne Piper-Heidsieck, Chemist Warehouse, and Ralph Lauren put on incredible activations creating a phenomenal festival atmosphere for all attendees, no matter their budget. From pop up bars, to kids activities, there was something for everyone. The colour, excitement, and sheer comradery makes this event a true jewel in Australia's sporting crown. Major sponsor Kia Australia Pty Ltd has come out on top with a 58% share of voice, in the context of sponsor mentions on social media, according to the latest Meltwater data. Following not so closely behind, Rolex and Emirates with 14%, and 13.8%. Despite Kia earning half the share of voice, many brands made a presence at the AO this year, both on and off the court. #AustralianOpen #marketing #PR #experientialmarketing #PRNews #Agent99PR

In times of virtual meetings and collaboration via technology across the city, country or the continent, I can only recommend meeting in person to accelerate team alignment by building human connections, faster. These moments are a real accelerator not only for teams but the business as well. Don’t forget the social moments, after work, too. #teamwork #facetoface #businessgrowth #highperformingteams #amazingteam

What’s our top takeaway from Cannes Lions 2024? Challenger Thinking is essential. Brands pushed the boundaries, took risks and tapped into their funny bones to break through the sea of sameness and challenge the status quo. Read Sarah Tilley's Cannes Lions 2024 Wrap Up to see how Challenger Thinking was rife at this year’s festival. https://lnkd.in/eQZr9Aku #CannesLions2024 #ChallengerMindset

Absolutely loving our new brand, check out the blog post below for all of the exciting details!

Big splash or barely a ripple? I've taken a deep dive into assessing the impact of the Paris 2024 Olympics on the beverages industry in France. Three points: 🥇 1) Games can help brands to make waves and generate strong consumer engagement, although the actual impact on volume sales is limited 🌊 2) It's a chance to boost the use and perception of sustainable packaging, but this opportunity will largely remain stuck in the shallow end 🏊♂️ 3) Non-alcoholic beer will gain more exposure, although the category is forecast to perform swimmingly regardless of the Olympics 🐟 #paris2024 #beverages https://lnkd.in/erMW8Mnq