Buff City Soap’s Post

“A greeting goes a long way in making a customer feel welcome and at home in a restaurant. People wanting to belong and feel unique is a two-pronged experience that businesses can provide through effective and personalized messaging.” Understanding your customer base is paramount. The following article provides valuable insights into connecting with the four customer types - new, returning, regulars, and reconnecting/lost. Whether you're a seasoned franchisee or exploring the world of franchise, these insights from QSR Magazine can be your secret blend for success. Smoothie King franchisees prioritize guests and their unique preferences. By tailoring our offerings and services to cater to our different customer types, we not only boost revenue but also foster brand loyalty. Click the link to read more: https://lnkd.in/ecWacE3w #SmoothieKing #FranchiseOpportunity #CustomerExperience #FranchiseGrowth

𝙊𝙉𝙀 𝙏𝙊𝙐𝘾𝙃 𝙐𝙉𝘿𝙀𝙍𝙒𝙍𝙄𝙏𝙄𝙉𝙂 Three of our Core Values right here: ✅ Speed to respond. ✅ Committed to serve. ✅ Create an amazing experience for you. Check out this feedback from one of Steve Zabriskie’s clients. #fairwaynation #fairwafast #fairwaywholesalelending

Growth can significantly enhance a brand's visibility, reputation, and market share, making it more attractive to both consumers and potential business partners. Well done here by Steak ‘n Shake. Do you envision your Kiosk solution to expand into new territories? Grow with a solution that is already in an established market? Struggle to see how? Then let’s get connected and start your individual initiative today. Book your introductory call today above. #theconsultingfactory #brandtpartners #businessgrowth #careersolutions #marketexpansion #growth #kioskinnovation

What do you do during the seasonal drop in sales? Both of our locations are in tourist towns, we have high summer traffic and crazy low winter sales. We opened Joes on the Beach at the end of September and by mid October we could see that we would need to do something to drive bums in seats. Even if we managed the costs, had we not done something we would not have made it through the winter. Our very first event was lobsterfest ( I know rather predictable but it did the trick) Even better was what this did to our cheque average. So we knew that given what we knew about sales trends in town that we would be ok over Christmas, but e would need to do something in January. What we learned from lobster was that we would need to find a low food cost item to create an event around. What we create was Autobahn, Where Joe’s does a tour of German food + Drink. It was so popular that this year is our 2nd annual event. Low food cost, high traffic resulted in cash flow and happy staff. #localbusiness #lobsterfest #event

Retailer Highlight - Smalls Sliders 🍔 🍟 🥤🍔 🥓 I first heard of Smalls Sliders when I went to the LSU vs Arkansas football game with our Popeyes Louisiana Kitchen folks and some buddies. I saw it in the daytime and didn’t think much of it other than it looked neat and kind of reminded me of Garage Bar park in Las Vegas, but then later that day passed one in Baton Rouge that had 25+ cars in the line. So I decided to look more into it. My synopsis as someone that loves retail - they have an attribute that the most successful brands out there currently have: Do something very niche and do it really really really well. And here’s how they seemingly are doing it: Smalls accelerates by focusing very heavily on product/experience and by giving franchisees a successful playbook. Operators have to focus very little on the construction of their building - it’s a “can” that they can replicate over and over with some string lights and outdoor seating. The building is 800 square feet and pre-fabricated and they can go on less than ½ an acre if they can share parking. You’ll see this type of modular, replicable design with some of the new coffee concepts popping up like Seven Brew. In the competitive environment today of restaurants, this is awesome. Their menu is replicable: burger sliders, with a signature “smauce” – smalls sauce – that gets great reviews with massive russet potato fries and milkshakes. The only customization that you can really do is make it bigger and add bacon. They are incredibly efficient with their wait times, and they have an uber consistent product because that is all they do. Go look up pics. It’ll make you hungry. They are able to expand quickly through low costs and efficient processes. Real Estate construction is way less expensive than their competitors, way faster, and way easier to duplicate. Product and Ops (the killer of many franchised brands) is not way overly complicated and is not the most expensive food cost. Allowing a franchisee to walk in and deliver a super quality product. Fun Fact: they are also backed by Drew Brees. Celebrity endorsements never hurt (especially in Saints fan territory) Also fun fact, they're now franchised by Aaron Zucker in North Carolina who I'd say is typically ahead of the curve on retail. Coming to a corner near you, soon.

VIP Promotion Goes Bananas! The Cafe St Tropez was one of numerous eating establishments in the up-market Shopping Village of the Gold Coast’s Sanctuary Cove - and owner, Steve, requested some assistance in building trade. After discussing the challenge with him, I recommended a number of marketing initiatives, one of which was the introduction of an Exclusive VIP Card for Sanctuary Cove residents. Why the residents? Pretty simple – Sanctuary Cove is a very up-market, gated community and as such, the residents inside the gates were undoubtedly the cafe’s major prospects! So we put together a very classy Direct Mail piece and produced plastic VIP cards. Householders were invited to bring their VIP Card to the cafe in order to activate it and enjoy the associated benefits of a 10% discount and various other Bonus Offers. The result was stunning. The cafe increased patronage by local Sanctuary Cove residents sevenfold within a month and because of the VIP status that these residents enjoyed, repetitive trade followed. The lesson in this, is that everyone wants to be treated “special” – so why not consider creating a VIP segment in your customer base? Hear from Steve himself! https://lnkd.in/gh4Qj_w7 If you’d like help with INCREASING SALES of your stuff, email JD at John@theinstituteofwow.com #explodeyoursales #marketing #businesscoach #business #BusinessOwners #Instituteofwow

The trend toward labor and asset lite continues, and #Jars was built with this in mind from inception. As franchising success continues to grow, it's important to keep up with the latest developments. Applebee's is creating a new prototype to get back growth - read more here: https://lnkd.in/eJ_Wh3sj #franchise #familybusiness

Well, hello August! This month is known for "Back to School" so watch those lines at Target! But it's also recognized as National Golf Month, which I like the sound of that. Let's swing into our latest edition of the Florida Retail Recap, packed with insightful market information and expert commentary from Mark Gilbert. Click here to read more: https://rb.gy/d1loin #cre #retail #retailnews #cushwake #betterneversettles #retailinvestmentadvisors

🌟 Paris Mall – Your Gateway to Success! Attention all franchise owners and managers! Paris Mall is where your outlet takes centre stage with unparalleled deals. 🏪 30% Initial Payment 💼 Flexible Terms 🌟 Exciting Rewards Secure your spot at Paris Mall now and watch your outlet shine like never before! 🚀🌟 . . . #FranchiseSuccess #ParisMallDeals #BusinessOpportunities #parismall #parisshoppingmall #booknow #investnow #outlet

What the Past Tells Us About What’s to Come for Restaurants in 2024 Adaptability will be key in 2024. https://ow.ly/1Tys50QiNfg #capitalconnect #news #updates #qsr #franchise #trends #adaptability #forcast #projection