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Batting for success with Wavemaker India and Cadbury’s Bournvita 🏏 Cricket is big business in India, and with this at the heart of their efforts, Wavemaker India, Ogilvy India and Bournvita teams hacked an insight which sets to improve the health of children across the nation. While vitamin D is a major contributor to bone strength, studies indicate the prevalence of Vitamin D deficiency among children. The teams positively provoked the nation to encourage children to spend more time in the sunlight and brush up on their cricket skills, launching the ‘D for Dreams’ campaign with cricket legend Rahul Dravid, all while harnessing an AI tool which lies the message of Bournvita’s valuable vitamin D health benefits for children. 🧡 🗣 Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East at Wavemaker India said: “Our goal is to encourage parents to support our cause by leveraging personalised communications and immersive experiences. We are advancing the brand’s 'Vitamin D ki Taakat' proposition with some unique platform partnerships like NoBrokerHood and enhance credibility by onboarding faces like Ajinkya Rahane and mom influencers to motivate parents to encourage their kids to play outside and develop their cricket skills.” 🗣 Nitin Saini, Vice President, Marketing at Mondelēz India said: “As a brand that’s always advocated holistic development, we believe this engaging experience will help kids and parents work in the same direction with more ease and a lot more excitement as they learn different strokes from the legend first-hand.” More on the campaign 👇 https://lnkd.in/eS4-mzUu Wavemaker Asia-Pacific Mondelēz International #Cadbury #Bournvita #AI #campaign

🏏 India won the World Cup, but this time advertisers who took the cricket season as an opportunity faced a unique set of challenges from early morning match timings to unexpectedly low-scoring games. Advertisers capitalized on high interest in the tournament, despite viewership dips in non-India matches. 📈 Despite these obstacles, brands seized the opportunity, with Disney Star raking in an impressive Rs 1800 crores in advertising revenue, leveraging India's strong performance and star players. 💻 Digital platforms emerged as strong contenders alongside traditional TV advertising, offering precise targeting and measurable results for brands. 🌍 Amid concerns of 'cricket fatigue' following multiple recent sporting events, the T20 WC proved invaluable for connecting with diverse global audiences. ⚽️ Pitch conditions affected game excitement but didn't deter ad spending significantly. Traditional brands like Dabur maintained a strong ad presence, emphasizing TV's impact on brand storytelling. "Red Paste Se Chabaao Indian Jersey Pao" 🌟 Despite ups and downs, the tournament reaffirmed its status as a premier platform for brands seeking impactful and memorable consumer engagement. what is your opinion on being a marketer how do you see these sports games as opportunities for brand advertising? #advertisement #brandmanagement #linkedInforcreators

Jigar Rambhia has been appointed as the Head of Fuse in India, marking a key milestone in Omnicom Media Group's expansion into the Indian market. With over two decades of experience in media, sports, and entertainment, Jigar is set to lead the global sports and entertainment agency's operations in Mumbai. Fuse aims to offer strategic sports marketing solutions that help brands build meaningful partnerships and create engaging campaigns. The Mumbai office will kick off its services with clients like Shriram Finance Limited and Uni League Cricket, both of which will benefit from Fuse's expertise in sports activation. Fuse's launch in India follows successful expansions into other global markets, including Spain and Brazil. Known for working with major global brands such as PepsiCo, Nissan Motor Corporation, and Philips, Fuse is poised to drive innovation and elevate brand partnerships in the sports and entertainment sectors. Jigar Rambhia's vast experience and leadership will play a crucial role in Fuse's continued growth and success in India, as the agency strengthens its presence and builds new business opportunities in the region. #JigarRambhia #FuseIndia #OmnicomMediaGroup #SportsMarketing #BrandPartnerships #MarketingLeadership #EntertainmentMarketing #MumbaiExpansion #StrategicPartnerships #SportsActivation #GlobalMarketing #InnovativeMarketing #cxolanes

How many of you still remember 21-year-old Aman Sehrawat or 29-year-old Swapnil Kusale? Both won medals for India in the Paris Olympics. They become household names and make headlines on the day of their podium finishes but soon after that, people stop talking about them... This fortnight on the ET Brand Equity's Digital Cover, we have Mr. Vinit Karnik, managing director, content, entertainment, sports, GroupM South Asia. In conversation with Senior Associate Editor and Lead - Product - ETBrandEquity, Anirban Roy Choudhury, Karnik highlights the need to go beyond "just live sports" for emerging sports to earn fans and shape the ecosystem for brands to ride on them. Link to story:  https://lnkd.in/gcK9nHb5 Yadu Krishna | Kiran Mani | Tuhin Mishra | GroupM | Anirban Roy Choudhury #ETBrandEquity #VinitKarnik #GroupM #SportsMarketing #BeyondLiveSports #EmergingSports #BrandStrategy #DigitalCover

🏏 The Marketing Magic of IPL: How Brands Score Big in the Cricketing Fever! 🏏 Hey IPL enthusiasts! As the cricket fever grips the nation, let's dive into the thrilling world of marketing and digital marketing in IPL matches. Ever wondered how brands leverage the cricketing extravaganza to hit a marketing sixer? Let's explore! ❓Question Time: What's your favorite IPL team and why? Drop your comments below and let's kick off this marketing #discussion with a bang! Brands Leveraging IPL Teams and Players: 👕Jersey #Sponsorships: Adorning team jerseys with brand logos ensures maximum visibility on the field. 🤝Player #Endorsements: From bat brands to energy drinks, players become walking billboards for endorsing #products. 📺TV #Advertisements: Intense matches draw massive TV viewership, making ad slots during IPL matches prime real estate for brands. 📱#SocialMedia #Campaigns: Engaging #content and #hashtags keep brands trending on social media platforms throughout the tournament. 💡Memory Lane: Share your #favorite IPL marketing campaign moment and tag the #brand! Let's relive those unforgettable marketing masterstrokes together. Indian Brands Rocking the IPL Season: 🍔 Burger King: Remember the "Whopper of a Match" campaign? Burger King capitalized on the cricket fervor with irresistible offers and #promotions. 🚗Tata Group Altroz: The "Gold Standard" campaign featuring MS Dhoni struck a chord with audiences, positioning the Altroz as a symbol of #excellence. 🥤PepsiCo: Revived its iconic 'Pepsi Swag' campaign with IPL stars, celebrating the spirit of cricket and youth culture. 🏏Dream11: Engaged fans with interactive fantasy leagues, offering real-time #updates and #rewards for accurate predictions. Dream11 is the co-presenting sponsor, while Tata Motors, PayZapp by HDFC Bank, SBI Card, CRED, AmFi, Upstox, Charged by ThumbsUp, Britannia Industries Limited, PepsiCo, Parle Products Pvt. Ltd, Google Pixel, Haier, Jindal Steel & Power Ltd., Vodafone, Dalmia Bharat Group Cements, Kamla Pasand and Rapido for #IPL2024 airing on Jio Cinema 🧠 Marketing Brainstorm: How would you #creatively promote your brand during IPL matches? Share your #innovative ideas below and let's spark some marketing magic! As the IPL action unfolds on the field, so keep an eye on the off-field marketing game, where brands battle it out for #consumer attention and loyalty. In the world of IPL marketing, every strategic move is a game-changer! Comment down all the IPL teams and their #Sponsors?😎 Let's keep the conversation going and unlock more marketing magic together. Remember, the IPL isn't just a tournament; it's a marketing marvel that keeps fans and #brands alike on the edge of their seats! 🌟✨ #IPL #Cricket #IndianPremeirLeague #CricketFans #MumbaiIndians #CSK #MI #Marketing #Tournament #Game #Player #Cricketer #Branding #IPLTeam #Team #DigitalMarketing #Advertising #RCB #India

What a cracker of a victory for India in New York! Cricket in India truly boasts over a billion fans and transcends generations. It's a unifying force that brings everyone together. Recognising this immense passion, leading brands are partnering with us to create engaging cricket-based BTL (Below-the-Line) programs. These programs extend far beyond traditional sponsorships. We craft interactive games, contests with exciting prizes, and unique engagement activities that resonate deeply with audiences. Studies show that BTL campaigns can increase brand recall by up to 80% and cultivate positive brand associations. This translates to the TG not only enjoying the experience but also developing a stronger connection with the participating brand, keeping it top-of-mind. At 4 Minute Mile Marketing Services Private Limited, we thrive on bringing outlandish ideas to life. So if you have one, share it with us and watch it transform into a successful campaign that resonate with your customers and channel partners across the country. #loyalty #cricketbasedcampaigns #consumermarketing #tradeloyalty #incentiveprograms #4minutemile

Dheeraj Sinha, CEO of FCB Group India & South Asia, tells WARC India Editor Biprorshee Das about the importance of brand relevance versus differentiation in India’s diverse and dynamic market and how brands can navigate the country’s regional nuances while staying true to their core values. "You win India ground-up. You don't win India nation-down. It's important to understand the behaviours, insights and even the nuances of each region and play up to those." More insights this way: https://lnkd.in/enKXAKx9

📸 Moment hai bhai, Moment hai! At a time when every brand wants to jump on the topical marketing trend, is it really wise to do so? 🏟️ It is Paris Olympics time and while it’s great to see the audience shower love and recognise sports other than cricket, it’s not wise for brands to do the same! 🇮🇳 Tired of listening to Reliance Foundation’s ‘Lehra Do’ ad during the Olympics? Well you shouldn’t complain because the likes of Adani Group, JSW & Aditya Birla Group are official sponsors of the Indian contingent! But brands that aren’t associated with athletes also want to jump on the trend right? ❌ Agreed that Olympics is currently the biggest topical topic around but that doesn’t permit other brands to associate themselves with any athlete! ⛔️ For a brand, it’s not about you but about celebrating a shared national success together so focus on the athlete and the sport only! That moment is more important than your product or logo placement! 🚀 Obviously jumping on the trend gets a brand visibility, relevance and top of mind recall but don’t get on it for the sake of it. Athletes and the teams are absolutely right in their way to sue these brands to pretext the athlete’s personality rights! 💬 If you weren’t supporting that brand when they weren’t famous or at the start then you don’t deserve to do so right now when they’ve won a medal! Manu Bhaker’s yearly contracts are already at ₹1.5 crores/year and the same boom happened with Neeraj Chopra also last Olympics! Wanted to capitalise the moment? Now get rightly sued for it! ***** Follow Vidit Sidana for more such interesting conversations about Marketing and Branding #marketing #branding #sports #olympics

Often, in the world of marcom, it's easy to be led into believing that a brand campaign's success is synonymous with whopping budgets, heavy production, and star-studded endorsements. Few brands however walk the talk, otherwise! Wakefit has always been one such, a cut above the rest in this regard! The brands' campaigns over the years have all stood testimony to this... Last week, we flinched ‘Gold’ 🥇 at the prestigious PR Asia Awards 2024 under the 'Best Promotional Activity by a Brand' category 🏆 The win (chosen from entries across countries and global brands), besides narrating a story of innovation, sincerity, and consumer impact, also underscores the inevitable fact that, at the end of the day, what truly engages consumers is not the grandeur of a campaign, rather the creativity, authenticity, relevance, and above all, the value it adds! ✨ During the 2023 ICC Men's Cricket World Cup finals, a 75-120% surge in Ahmedabad hotel prices was witnessed, leading to a scarcity of affordable accommodations. To address fan concerns, Wakefit opened it's Ahmedabad outlet to accommodate World Cup attendees via a fun quirky customer engagement initiative. The PR-led campaign #SoyegalndiaJeetegalndia (India Sleeps, India Wins!) achieved 360-degree visibility across print, online, social media, magazine, and mainstream television including high impact stories across leading publications in the country. Executed in just 12 hours, the campaign demonstrated an innovative, timely, community-centric effort rendering it an instant success. Even though India lost the World Cup, Wakefit won at keeping their customers well-rested! 😎 Winning this award additionally marks a significant milestone in our joint journey. It reiterates MSLGROUP India's commitment to spear-heading campaigns that drive conversations, inspire change, and make a collective difference. To more such wins! 🎉 A huge huge shoutout to Chaitanya Ramalingegowda Priyam Divgi and Vyshnavi Y for being the best partners in this roller-coaster of a ride! 🤝 #PRAsiaAwards2024 #Wakefit #SoyegaIndiaJeetegaIndia #IndiaSleepsIndiaWins #CampaignSuccess #PRWin #SleepAwareness Anisha Singh Prerna Chandiramani Lynn Misquith Anirudh Shenoy

#brands - It's inevitable - Sports in your mix of marketing strategy 1- Brand Breakthroughs: Why sports must be key to your brand strategy In an exclusive column for Storyboard18, Sumit Virmani, global chief marketing officer, Infosys, writes that one should zero in on the sport that naturally appeals to their stakeholder groups – from potential employees to purchase decision-makers Read more at - https://lnkd.in/d44h5Veu 2- Making a play for regional sports leagues with social media marketing While regional sports leagues are becoming common in India, its success can be majorly attributed to leveraging social media to reach out to the fans Read more at: https://lnkd.in/dt7QT24b #sports #sportsbiz #marketing #india