Build-A-Bear Workshop’s Post

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Bringing the creativity and imagination of children to life is such a core part of our brand’s identity, that’s why we’re so excited to partner with Paramount Pictures and their new film IF. The story of IF is a visionary look at the magic, originality, and heart children put into making their imaginary friends (IFs). Turning a child’s imaginary friend into reality is just another day at work for us, but the wonder of it never fades—it’s what keeps the vision of our company thriving! Our Guests can build their own ‘Blue’ furry friend (complete with his own special heart ceremony) from the major motion picture, IF, in theatres May 17th. 

Tim Timbers

Independent Information Technology and Services Professional

3mo

Impressive growth!

Melinda Schmidt

Executive Leader: Technology • Strategy • Portfolio Management • Customer Experience (CX) ➸ I drive innovation and transformation across the enterprise.

3mo

Great idea!

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