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Valuable insights on MT market, understanding on first hand prospective

Did You Know? The #Indianretailmarket is booming, with Foods & Grocery leading the pack! But that's not all—weddings, a significant cultural event in India, contribute making it one of the most lucrative segments in the market. Here's a quick snapshot of the market breakdown: #DidYouKnow #IndianRetailMarket #ConsumerTrends #RetailIndustry #MarketInsights #BusinessGrowth #IndianEconomy #RetailStrategy #DataDriven #ConsumerBehavior #RetailAnalysis #MarketingTrends #BrandAwareness #RetailBusiness #IndianMarket #Ecommerce #RetailMarketing #LinkedInInsights #ContentCreation #SocialMediaMarketing #FinanceSutras #LinkedInCommunity #market

Are you noticing the same trend?  India's FMCG giants are grappling with a crisis of slow-moving stock and sluggish consumption growth. On a recent visit to Reliance Smart Bazaar, I noticed shelves filled with heavily discounted Boost containers and Kellogg’s packets, some slashed by as much as 80%. This isn't an isolated incident; it's happening regularly. What shocked me was how close these items were to their “Best Before” dates, forcing the store to offer steep discounts to minimize losses. You might be wondering why this is happening. Here are a few possibilities: 1)Incorrectly marketed SKUs. 2)Stores ordering more stock than they can sell. 3)Slow consumption growth. 4)Poor store locations lacking high foot traffic. What do you think might be causing this? After reading several articles and talking to small retailers, I discovered a few emerging trends: 1)Customers are opting for smaller packs. 2)Price-conscious shoppers are choosing local brands, which retailers prefer for better margins. 3)Brand loyalty is fading, with people switching brands without hesitation. 4)Inflation is changing consumption patterns. So, how are companies planning to tackle revenue growth? Here’s what they’re doing: 1)Launching premium products aimed at the high-end market, inspired by the idea that "riches are in niches." 2)Expanding into new markets and increasing distribution width. For instance, Dabur expanded its rural footprint from 100,000 to 117,000 villages. 3)Exploring new, presumably profitable segments. What are your thoughts on these strategies? How do you see the future of FMCG in India unfolding? #FMCG #RetailTrends #ConsumerGoods #MarketStrategy #BrandLoyalty #InflationImpact #SalesStrategy #RetailChallenges #ProductManagement #EmergingMarkets #CustomerInsights #LocalBrands #DistributionStrategy #BusinessGrowth #InnovationInRetail

𝟑𝟏% 𝐨𝐟 𝐔𝐫𝐛𝐚𝐧 𝐈𝐧𝐝𝐢𝐚𝐧𝐬 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐐𝐮𝐢𝐜𝐤 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐟𝐨𝐫 𝐆𝐫𝐨𝐜𝐞𝐫𝐲 𝐍𝐞𝐞𝐝𝐬 👉 A recent NIQ Shopper Trends 2024 report reveals a significant shift in grocery shopping habits among urban consumers. Conducted across 16 cities (including Delhi, Mumbai, Bengaluru), engaging 4,500 consumers, the findings illustrate a transformative grocery landscape. 👉Key Findings: 60% of respondents are now buying staples online, showcasing a growing preference for convenience and discounts. 39% use quick commerce for supplementary grocery purchases. 42% of users prefer ready-to-eat meals. 45% opt for salty snacks. 𝐌𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐅𝐨𝐨𝐝 𝐟𝐨𝐫 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐟𝐨𝐨𝐝 𝐫𝐞𝐭𝐚𝐢𝐥 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬! https://lnkd.in/gTwcpsaJ Quick Commerce Solutions | URBAN INDIA | FMCG India Food Forum | IMAGES Group #BusinessOfFood #CulinaryCommerce #FoodService #FoodGrocery #ECommerce #GroceryRetail #HoReCa #FoodTechnology #Sustainability #Innovation #Supplychain #FoodIndustryNews #FoodBusinessUpdate

As promised I am rolling out the FMCG edition. Over the next few weeks, let's explore some volume-driven and value-creation in the $250 Bn industry. Following the Indian elections, the FMCG picked up momentum. 📊 Kantar's Q2 2024 report shows a 10.2% rise in value sales over FY 2023-24, with rural markets gaining strength and urban areas facing financial pressure. Shopping frequency has grown to 156 trips annually, though consumers are now opting for bigger packs instead of buying more. Groceries remain a key expense, especially in urban areas, where spending is 1.6 times higher than in rural regions. Some products, like cooking oils, are non-negotiable for consumers, with 27% of households increasing spend. Bottled soft drinks have crossed 50% penetration, and categories like fabric softeners are on the rise. Local brands like Tata Gemini 🌟 and Parle-G 🍪 are excelling, while global players like Mondelez 🍫 and Coca-Cola 🥤 are expanding distribution and focusing on targeted growth strategies. With inflation easing, the market is primed for premiumization and innovation 🎯. #FMCGIndia #ConsumerTrends #ValueAndVolume #RuralGrowth #UrbanChallenges #MarketPenetration #BrandGrowth #InflationImpact #Premiumization #RetailTrends

𝐈𝐓𝐂 𝐢𝐬 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝟐𝟎𝟐𝟒 𝐜𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧 𝐬𝐭𝐨𝐫𝐲: Ashu Phakey Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods at ITC Limited says that the company is pretty positive about the 2024 consumption story. Phakey points out this optimism considering the present conditions in terms of infrastructure, tourism, and consumer behaviors. We are looking at it with extreme positivity. Both the channels (HORECA and frozen that Phakey manages) will grow and the consumer franchise will also grow,” said Phakey. Speaking further on the expectations from the Phygital Retail Convention (PRC) to be held in Mumbai in May, Phakey says “I think it will be good to get the ecosystems, especially if I was to look at HORECA, to get a lot of people from the industry from diverse regions to understand what they’re seeking and what trends they’re looking at.” He also expects good participation from across different regions to understand different perspectives and happenings. Phygital Retail Convention will be the ultimate platform for powerful predictions, discussions, and insights by leaders of retail. ➡ To know more about the Phygital Retail Convention, click on the link below https://lnkd.in/enZ9Mpu 🗓️ 08-09 May 2024 📍 Jio World Convention Centre, Mumbai ➡Click on the link below to visit IndiaRetailing.com https://lnkd.in/esd_DuAt Phygital Retail Convention | IMAGES Group | PRaChi AI #indiaretailing #retailodyssey #phygitalretailconvention2024 #prc2024 #retail #retailintelligence #futureofretail #retailinnovation #indianretail #credibleindia #retailindustry #retailinsights #retailnews #retailtrends #retailsector #prc

The Indian retail sector is on the brink of a significant transformation, driven by rising domestic consumption and favourable economic conditions. To meet market demand and match the Retail Space Per Capita - the ratio of Grade-A mall space to population – of other South Asian economies, the sector requires approximately 55 million square feet (MSF) of Grade-A mall space over the next four years. Saurabh Shatdal, Managing Director, Capital Markets & Head Retail, India, emphasizes the critical importance of this expansion to meet the evolving market demands. He calls on all industry stakeholders to chart a sustainable path forward, and ensure the Indian retail sector reaches its full potential. Read the full story on our latest retail report, featured in the Hindustan Times here: https://lnkd.in/gQj8aais For deeper insights into the Indian retail landscape, check out our latest report, “RESURGENT RETAIL: Powered by Rising Domestic Consumption,” available here: https://lnkd.in/dw8eEvfc Vandana Ramnani #resurgentretail #report #indianretail #transformation #experientialretail #betterneversettles #cushmanandwakfeild

Fast-moving consumer goods (FMCG) companies in India are launching digital-first products at lower prices for the mass market, Writankar Mukherjee reports for The Economic Times. Products are sold at lower prices to drive volume and companies are trying to increase their consumer bracket, says Mayank Pravinchandra Shah, Vice President of Parle. Companies like Parle, Emami, Dabur and Hindustan Unilever are perfecting their digital presence to drive volume and reduce cost of operation, adds the report. The share of e-commerce sales for FMCG companies has gone up to 12%-14%, the report says. However, the servicing cost of online sales is higher compared to traditional sale methods, say industry executives. So, higher volumes are needed to make operations tenable, adds the report. Source: The Economic Times - https://lnkd.in/g--ErwPs ✍: Novinston Lobo 📷: Getty Images #Fmcg #Retail

Revival in sight for India's #FMCG sector as penetration rises for premium and indulgent categories. Throughout #India, the frequency of grocery shopping has increased, with households now making 156 trips per year, either in-store or online. However, there are indicators that signal that shoppers have started to buy in bigger packs. With the intense heat expected to return this summer, the forecast for growth in bottled soft drinks is promising. Fabric softeners, meanwhile, are now bought by one in every four households in the country. Download the full paper on India's FMCG sector latest trends and reach out to our expert K Ramakrishnan for additional information. https://lnkd.in/dvU9VF4z

🔥 Is Reliance’s Campa Cola set to redefine the cola wars? 🥤💣 In a bold move reminiscent of Jio’s telecom disruption, Campa Cola is taking the battle to the giants, PepsiCo and Coca-Cola. With 200 ml bottles priced at just Rs 10, compared to competitors’ Rs 20 for 250 ml, the market dynamics are shifting fast. But will this aggressive pricing strategy truly shake up the market, or will it fizzle out? Here’s what’s happening: 1. Will Retailers Be Lured by Better Margins? Coca-Cola is offering deeper discounts to retailers in markets like Kerala to hold ground. Is this enough to sustain loyalty? 2. Will Smaller Packs Help PepsiCo Fight Back? The company is considering introducing lower-priced packs—will this be a game-changer? 3. Is Campa Cola’s Bold Marketing Paying Off? With intense promotions in price-sensitive regions like Kolkata, Campa has already captured 2% market share in the East. Is this just the beginning? With its Jio-style playbook—lower prices, aggressive promotions, and wider distribution—Campa Cola aims to conquer India’s cola market. But the big question remains: Will the iconic Campa Cola reclaim its glory, or will the giants mount a stronger comeback? Let’s hear your thoughts! #CampaCola #ColaWars #RelianceDisruption #MarketShakeUp #PepsiCo #CocaCola Source TOI