Business Insider’s Post

I've spent over $500k on Influencer marketing, here are some tactics to NEGOTIATE THE BEST PRICE: 1. Reduced Platforms Most influencers post on the 3 main platforms (Tiktok/Instagram/Youtube). If one of the influencer's platforms clearly outperforms their other platforms, you can ask for a bundled pricing of all 3 platforms, then slowly strip away their worst performing platforms to get a lower price. Vice versa, if all 3 platforms perform well, you can ask for individual platform pricing and then bundle all the platforms together for a lower price. 2. Exclusivity/Non-compete Exclusivity means that the influencer can't do a brand deal with a competitor in a certain timeframe immediately after yours. Generally, you can ask for 7 days or 30-day exclusivity. IMO, unless exclusivity is important to your brand, I mostly use it as a negotiation tactic as something to "strip away" when lowering the price. 3. Link-in-bio If you are paying for a sponsored post on short-form platforms (IG/TikTok), most viewers will not click on the link-in-bio. As a result, many brands have removed it as a requirement for creators to have. However, I still recommend to include it as a link-in-bio can act as another negotiation tactic as something to "strip away" when lowering the price. Follow for more tips on influencer marketing & organic content marketing #influencermarketing #socialmedia #instagram #tiktok #contentmarketing

In the 2024 Influencer Marketing landscape, mid-tier influencers are in demand and winning. How do I know? I am one. I had the incredible opportunity to speak with Business Insider about my transition from working agency-side in Influencer Marketing to becoming a full-time content creator as a midsize influencer. It's always cool to share perspective from both sides of the industry, so thank you Shriya Bhattacharya for the opportunity to speak about something I'm passionate about. Read the article here: https://lnkd.in/e9zxKPhg #influencermarketing #creatoreconomy #paytransparency

We are in a new age of marketing where people want to have marketing ads shown to them in a more authentic way. Influencer marketing is a great way to connect with your audience. #influencermarketing #businessindustry

Can You Profit From the Creator Economy Boom? How Can Influencer Marketing Help You Tap Into the Creator Economy Growth? How Can Sponsorships Help Grow the Creator Economy? How Can You Leverage the Creator Economy to Grow Your Merchandise? How Can Donations Help Grow the Creator Economy? There has never been a better time to become a content creator! Your audience awaits you whether that be YouTubers, TikTok stars or Instagram influencers alike. As creators expand their audiences and establish themselves, new opportunities for monetisation present themselves - including brand deals, merchandise sales, and various services. https://lnkd.in/gEi2wJev

Can You Profit From the Creator Economy Boom? How Can Influencer Marketing Help You Tap Into the Creator Economy Growth? How Can Sponsorships Help Grow the Creator Economy? How Can You Leverage the Creator Economy to Grow Your Merchandise? How Can Donations Help Grow the Creator Economy? There has never been a better time to become a content creator! Your audience awaits you whether that be YouTubers, TikTok stars or Instagram influencers alike. As creators expand their audiences and establish themselves, new opportunities for monetisation present themselves - including brand deals, merchandise sales, and various services. https://lnkd.in/giA9KK2m

Can You Profit From the Creator Economy Boom? How Can Influencer Marketing Help You Tap Into the Creator Economy Growth? How Can Sponsorships Help Grow the Creator Economy? How Can You Leverage the Creator Economy to Grow Your Merchandise? How Can Donations Help Grow the Creator Economy? There has never been a better time to become a content creator! Your audience awaits you whether that be YouTubers, TikTok stars or Instagram influencers alike. As creators expand their audiences and establish themselves, new opportunities for monetisation present themselves - including brand deals, merchandise sales, and various services. https://lnkd.in/gpV4z-Ab

Influencer marketing is booming. Brands are taking creators more seriously. 5 strategies to maximize your influencer marketing efforts: 1. Form Strategic Partnerships: One-off campaigns are out. Long-term partnerships are in. Build deeper, more authentic relationships with influencers. This leads to better marketing results and stronger brand loyalty. 2. Leverage Data and Analytics: Data is your best friend. Track the performance of your campaigns. Use analytics to understand what works and what doesn’t. Refine your strategies based on these insights to ensure you’re reaching the right audience. 3. Focus on Content Authenticity: Authenticity is key. Ensure influencer content aligns with your brand values. Authentic content resonates more with audiences and enhances the effectiveness of your campaigns. 4. Diversify Platforms: Don’t put all your eggs in one basket. Explore different social media platforms. Each platform has its unique strengths and can help you reach various demographics. 5. Invest in Market Research: Know your audience. Understand your target audience, competitors, and industry trends. Use this knowledge to identify the right influencers and design campaigns that align with your brand’s goals and values. The influencer marketing industry is growing fast. Brands that adopt these strategies will see substantial benefits.

Do you want to know how to increase the watch time on your influencer marketing content by 78%? Over the past month, I've been running a range of different experiments across my own social media channels to test the effectiveness of hooks on influencer content to prove it's effectiveness. We now have increased insights into influencer content which has come from TikTok and Instagram adding "average watch time". What this means is that GONE are the days of "10,000 views" being a key reporting metric. Now, we can say "10,000 views and 3 days of watch time with an average view rate of 12 seconds". How do we get people to watch our videos for longer? HOOKS! By experimenting with hooks on my own social channels I've found out a few interesting things: Average watch time increased by 78% Engagements on video increased by 12% Comments increased by 30% This is from fully organic content - now imagine transitioning this over to paid social and measuring the impact. The next step is looking at which hooks actually work best as not all hooks are born equal. Stay tuned for the next part of my experiment! (I feel like a mad scientist). #influencermarketing #socialmediamarketing #paidsocial

Panicked over a potential TikTok ban & your influencer marketing plan? Constantine von Hoffman speaks with Button and Emplifi about the impact (and unexpected opportunities!) for marketers if the app goes bye-bye in the U.S. Learn how to: 🤔 Rethink influencer partnerships (spoiler alert: diversify your reach!) ✍ Focus on owned marketing channels (because you control the narrative) 💫 Prepare for anything the social media landscape throws your way Secure your influencer & content strategy throne. Read about it all right here: https://lnkd.in/eNBYiWdh #marketing #influencermarketing #B2Bmarketing #socialmedia #TikTok

Influencer marketing is going strong in 2024, with firms seeing a jump in deal volume and value. The creator economy has ups and downs, but influencer marketing remains a bright spot. Check out this article from Business Insider to learn what 11 industry insiders, including influencer firms, had to say about how the category has shifted this year.