BUY WOMEN BUILT’s Post

I keep thinking about this article. It's a good thesis. Volume brands have nailed marketing to women. Fine wine brands - and certainly merchants/retailers - could do better. ARENI Global and Pauline Vicard may have done research on women and fine wine. A good topic for discussion.

... and liquor preference by gender is 50-50

💃Pro Tip: When joining a group of awesome #women #businessowners for #support, #accountability and #encouragement, make sure at least one of them owns a baking business! 🎂Pro Tip #2: Be like Juliet of JuJu Bakes Treats & Cakes, and relentlessly accept the challenge to meet clients where they are. ➡️Juliet knows I’m df/gf and she’s leveling up her biz with new recipes that don’t just accommodate, but knock the competition out of the park! ➡️She approaches this challenge with #curiosity, #playfulness and #science, not one more biz burden to overcome. 📣 How can you bring this approach into your next client or team challenge, rather than just trying to overcome and move on? 🧁📸Vegan/GF Chocolate Fudge Cupcakes w/ Vanilla Icing, courtesy local DMV baker, jujubakes.co/. She’s definitely one to follow! #womenleaders #womeninbusiness #womenbusinessowners #smallbusiness #executivecoaching #workingmoms

Our #client Silver Spring Foods and writer Alexandria Brooks know a thing or two about Prepared Horseradish. Read the full article from First For Women at the link below to learn more about this root vegetable and how to use it.

One of my proudest achievements as a father is that both my daughters drink beer. In fact, one of them drinks Guinness, which makes me prouder still.   Frankly it is a selfish reason that this pleases me so much: I don't want to spend the next ten years of my life forking over £20 for bloody Prosecco or an expensive bottle of rosé every time I go out with them.   But my parenting success has also unearthed a problem. So, in the spirit of behavioural feminism, I’d like to raise an issue with the world’s brewers, who seem to have created a choice architecture that is particularly inimical to female beer drinkers, and indeed to lighter drinkers in general.   We know that a certain percentage of women never drink beer, and that another percentage of women only drink it rarely. There are all kinds of cultural reasons for this, but there is a big practical obstacle too.   If you’re physically smaller, a pint is quite a lot of beer. It’s also not a great unit when you find yourself trapped in a round system with a mixed-gender group. What are you supposed to do? You either ask for a pint and match the male drinkers, ask for a half and feel short-changed, or you else get your money’s worth by sacrificing volume for alcohol-density, and you order a glass of bloody rosé instead.   Hence the choice architecture is skewed against beer – particularly for women, and particularly in a round system – unless you are in the kind of group which drinks pints all evening. The answer is to exploit the Goldilocks Effect, a known behavioural force which causes people faced with three choices to default to the one in the middle. If you offered female (and male) drinkers intermediate volumes of beer options, other than the half-pint, which is an uninspiring quantity of beer, and a pint, which is too much, you could find a perfect compromise.   This used not to be legal. It is now. The imperial pint was defined in 1824. So we should mark its 200th birthday by creating some other alternatives. I think you’d sell a lot more beer to women. But you’d likely increase sales to men as well. #beerdrinkers #marketing #borderlesscreativity #behaviouralscience  

Craft beer can be really wanky, but it’s hard to argue with the fact that it’s brought a whole new audience to beer. Just ask JUBEL Offering beers at 1/3 and 2/3 solves a few needs. These are all inspired by the brilliant Choice factory by Richard Shotton 🧠 Curiousity. Allows people to try things that they wouldn’t normally. Drives repeat visits as you can’t get this testing experience elsewhere. 🚨 Danger. Allows you to sell higher strength beer and mitigates risk. Also creates some desire “this is so strong, it’s only served in small measures, i must try it” 🍺 Allows people to still drink pints. Your core audience. It removes any possible stigma and addresses the needs of all drinkers, whilst growing the market. Beer is good. Growing a segment is good-er.

Women brewing and drinking beer - it's time for us all to take another look. Went through the latest Dea Latis study in a bit of detail over the Bank Holiday weekend and WOW – just WOW! This is an incredible report from Annabel Smith that’s packed with amazing research insight, commentary and recommendations relating to the complex relationship that women in Britain have with beer. Please don’t think that it’s only relevant for women, though; there’s so much for everyone to learn and so much that we can all do to close the Gender Pint Gap and overcome the barriers that inhibit so many women from exploring and enjoying our great national drink. From the use of imagery and terminology in marketing, giving beer ‘hero’ status on menus and in supermarket aisles, making the category more accessible through talking about colours, aroma and flavours rather than styles, and encouraging everyone to try different beers, we all have a role to play. Please take some time to read the report yourself (find it at https://lnkd.in/ej6ivwBj) and pledge what actions you will take to change attitudes, opinions and behaviours. From the 10 point Dea Latis Manifesto, some of the key takeaways I’ll be following include: ·       Challenge stereotypes: Start by challenging stereotypes whenever you encounter them. This could be in casual conversations, social media interactions, or in media representations. ·       Lead by example: If you’re a woman who enjoys beer, don’t hesitate to openly express your enjoyment and knowledge of beer. By confidently embracing your preferences, you can help normalise the idea of women enjoying beer. ·       Promote education: Educate people about the history and diversity of beer. Highlight that beer has been brewed and enjoyed by women throughout history and that’s nothing inherently masculine about it. Congratulations & thanks for highlighting such important issues to Annabel Smith & everyone who worked on the project, or contributed to the report

[Changing INDUSTRY TRENDS] On 14 October, Woolworths will launch six new wines in a can, utilising the brand equity of established wine brands to entice new and existing consumers to augment their wine-drinking habits and improve the reputation of canned wine as a category. The six wines and brands include Diemersdal Sauvignon Blanc, Kleine Zalze Chenin Blanc, De Wetshof Limestone Hill Chardonnay, Haute Cabriere Tranquille Blush, Beyerskloof Pinotage, and Ken Forrester SGM. They are available in four-packs and priced between R119.99 and R159.99. While wine purists might scoff at the thought, the alternatively packaged wine market is booming. Far from posing a threat to the industry and premium wines, it offers a lifeline and gateway to entice a new wine-drinking demographic. https://lnkd.in/dMyMwe4M

Generation Z shakes things up in beverage: Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.

Generation Z shakes things up in beverage: Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.