Missing out on properly attributing deals influenced by your event? It can lead to undervaluing your event’s impact and missing key opportunities. And if your sales team isn't fully engaged on-site, those valuable leads might slip through the cracks. Join our Virtual Beer Tasting Session where we'll explore ways to make every event count by prioritizing accurate attribution and active sales participation→bit.ly/46YyslV #events #ROI #salesandmarketing #alignment
BuyerForesight’s Post
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Tech CMO turned Founder/Owner of Purple Cork (ex McKinsey, eBay) | Connecting companies and customers around the world | Francophile | Former D1 golfer @ NU
The tried-and-true Pipeline Accelerator. (one of 7 classic purple corks helping you tackle the tough marketing challenges -- for future posts!) Taylor Macomber at Snyk has it all dialed in with their SMEs. Round out the hour with some exclusive wines, spirits or non-alcoholic options for attendees to enjoy. #demand #accountbasedmarketing #virtualevents #virtualevent #notawebinar
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Special Offers, Special Growth "Promotions that pop! Use Winelikes to send promo codes to wine aficionados and toast to your skyrocketing sales. 🥂🚀 #WinePromotions #SalesGrowth #WinelikesSuccess #PromoCodeCheers"
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Special Offers, Special Growth "Promotions that pop! Use Winelikes to send promo codes to wine aficionados and toast to your skyrocketing sales. 🥂🚀 #WinePromotions #SalesGrowth #WinelikesSuccess #PromoCodeCheers"
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This guide provides unique ideas for enhancing your wine club, including experiential benefits, loyalty rewards, and sales strategies for growth, both online and in person. Corksy https://lnkd.in/eSzzR_cq
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Beverage Federation shares their recipe for success at trade shows: 1. Get to know different brands and understand who they are and what stage they're at. 2. Follow up and connect with the brands that are a good fit. For many businesses, field marketing makes up a large portion of their budget. Planning and followup are critical to getting results. What's your plan when you head out to an event?
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Some awesome ideas for wine club & sales growth, and these digital channels will need POWERFUL direct-response copy to get your message across (otherwise it's a waste of time). Really great potential - IF they're put into action correctly: "- Targeted Email Campaigns: Segment your email list to send tailored messages. Prospective members should receive emails highlighting the benefits of joining your wine club, with a clear call-to-action (CTA) for easy signup. For current members, periodically remind them of their exclusive benefits to keep them engaged and feeling valued. - Showcase Club Offerings: Regularly post about current wine club offerings, upcoming events, and behind-the-scenes content on your social media channels. This visibility helps draw attention to the exclusive aspects of being a member. - Prominent Website Placement: Ensure that joining the wine club is a prominent feature in your website’s navigation. This makes it easy for visitors to find and consider joining. - Testimonials and Social Proof: Feature member testimonials prominently on your wine club page and across other parts of your website. Positive reviews and testimonials can significantly influence prospective members by showcasing the value and enjoyment current members find in the club."
This guide provides unique ideas for enhancing your wine club, including experiential benefits, loyalty rewards, and sales strategies for growth, both online and in person. Corksy https://lnkd.in/eSzzR_cq
Maximizing Your Wine Clubs Potential: Strategies for Growth and Retention
wineindustrynetwork.com
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Exciting news for SKU F&B alum Leisure Hydration! Founders Alex Michaelsen and Steve Michaelsen continue to crush it in the competitive functional beverage category. Buff Greebe Brooke Wilson Michelle Breyer Mark Turner Stephanie Louie Evan Holod Isaiah Sager Michelle Flowerman Brandon Warshaw Dipika Chaudhuri Jeff Lovering #hydration #functionalbeverages #beverages #beverageinnovation #beverage #cpg #cpgs #foodandeverage #spins #fastgrowingbrands #startups #cpgstartups #startup #emergingbrands
💥 Leisure Hydration is officially THE FASTEST GROWING BRAND in the functional beverage category in the country by dollar sales growth! (SPINS Jan & Feb '24) 🚨 Come visit us for ONE DAY ONLY @ Expo West in the North Hall Booth N2309 on Thursday between 11am - 3pm to see what all the buzz is about. 🙌 Thank you Gaby Macias & BRUTAL for the opportunity to create such a fun collaboration at your booth! Steve Michaelsen Aaron Barnholt Tommy Williams George Daines Tom Hardy Josh Cannon Jamel Cannon, MBA Keenan S. Jacob Kint Jordan DeCicco Eric Schnell #cpg #expowest2024 #foodandbeverage #beverageindustry
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There’s event follow-up and then there’s *creative* event follow-up. This post (and my next two, as well!) will focus on event follow-up because it’s such an area of opportunity for anyone who plans events. A quick “thanks for coming, [FIRST.NAME]! Want to talk to sales?” email is just not the way people want to be treated anymore. So here’s a more creative way to follow up if you’ve got a little bit of budget: At the beginning of an event, have everyone introduce themself with an icebreaker question. In your follow-up, send them something related to what they mentioned. For example, if you’re hosting a wine tasting and ask everyone to share their name, company, and favorite type of wine, follow up by mailing prospects their favorite wine. It shows you a) listened, and b) care about them. Cheers to better follow-up! 🥂 #eventplanning #eventfollowup #fieldmarketing
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We craft live, hybrid, & virtual event experiences enriched with digital content and branded fulfillment experiences.
EVENT ALERT 🚨 Here are a few photos from our virtual tequila tasting with Fortinet. Included custom boxes with: ✅ Branded flight boards ✅ Branded shot glasses ✅ 4 types of tequilas ✅ One premade cocktail Virtual Tasting Experience: ✅ Customers learned more about Fortinet’s products ✅ Premium tequila bottle giveaways ✅ Guided tasting and cocktail curation Want to host a similar event? Click the link in our bio for more info! #MatrixEvents #EventExperts #eventplanning #eventmarketing #hybridevents
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EVENT ALERT 🚨 Here are a few photos from our virtual tequila tasting with Fortinet. Included custom boxes with: ✅ Branded flight boards ✅ Branded shot glasses ✅ 4 types of tequilas ✅ One premade cocktail Virtual Tasting Experience: ✅ Customers learned more about Fortinet’s products ✅ Premium tequila bottle giveaways ✅ Guided tasting and cocktail curation Want to host a similar event? Click the link in our bio for more info! #MatrixEvents #EventExperts #eventplanning #eventmarketing #hybridevents
