BuzzBoard’s Post

I'd like to take a moment to wish Happy Midsummer to our clients, partners, suppliers, freelancers and consulting colleagues in the tech, IT and marketing industries! Need #marketing #consultancy help after summer? Don't hesitate to contact Mimmis Cleeren for a disussion - always enjoy a new challenge! Here are examples of what SUNMICO can help with: - Marketing and Brand Strategies for growth - B2B Marketing Planning - Coaching of marketing teams, support transformation journeys - Interim Management - Situation and Gap Analysis - Value Proposition, Positioning and Messaging - Project Management / sourcing of agencies - Go-To-Market and Campaign Planning

Maximize your business potential by understanding the numerous advantages of hiring a professional agency. This article from Millionify delves into how businesses can benefit from the expertise, efficiency, and resourcefulness that agencies bring to the table. From leveraging specialized skills to tapping into innovative strategies, discover why partnering with an agency can be a game-changer in achieving your business goals. #BusinessGrowth #DigitalMarketing #Outsourcing #AgencyBenefits #BusinessStrategy

Collaboration not competition… One of the things that I’ve really enjoyed (and been happily surprised by) since starting my consultancy is the real sense of collaboration and support between freelancers in the same field. I’ve met some great marketers over the past few months at networking events and through connections. I love finding out what they do and keeping people in mind for the future. - Possibly for a collaboration - For mutual support - Maybe for specialist work in a certain area of marketing - Or just helping me out if I’m fully booked. I had a new enquiry that didn’t quite fit my offering the other day, but I was able to recommend two other fab marketers that might be able to help. Is it the same in your industry? #MarketingCollaboration #MumsInMarketing #FreelanceCommunity #EdinburghNetworking ————- 🌹🌹🌹 I’m Carrie, a strategic marketing whiz and consultant. Founder of The Marketing Rose, I work with small and medium sized organisations to grow brands, connect with the right customers and scale-up. 🌹🌹🌹

How do we win projects from much bigger agencies? I’m proud to say we’ve grown our agency to a team of 12. But in agency terms, that’s tiny. Many agencies proudly shout about their size - 30, 50, or 100+ team members. Yet, we regularly win business from these giants by playing to our strengths (and their weaknesses): 1. Lower overheads No fancy offices or humongous salary bills. That means we’re typically cheaper (albeit not the cheapest) 2. Speed We don’t spend months and months on strategy. We create a strategy based on business goals and research but move quickly to publishing content - testing, tweaking, and refining it constantly. 3. Streamlined processes We can produce hundreds of content pieces per week for clients, even with a small tea,m because our processes are 🔥 4. No 'juniors' Everyone on our team is an expert. Clients work directly with seasoned pros, not someone fresh out of uni. 5. Content connected to sales We don’t just create content; we build sales funnels and align everything with business goals. Specialist agencies are great but often find it difficult to contribute to the wider business because they're a small part of the process. So if you’re a smaller agency or freelancer, know and own your strengths. That’s how you win big business. 💪

One of the most common things I hear people say is that #Creative agencies are expensive. So, I took some time to investigate this objection to see how factual it is. Here's what I found: 🕒 Time Savings: By #Outsourcing, you can leverage the expertise of seasoned professionals who can hit the ground running. Research shows that outsourcing can reduce project timelines by up to 40% compared to in-house efforts. This means your in-house team can focus on core business activities without the hassle of training and onboarding new creatives. 💰 Cost Efficiency: Maintaining an in-house creative team can be expensive. According to a study by Deloitte, companies can save up to 60% on operational costs by outsourcing. Salaries, benefits, software licenses, and equipment costs add up quickly. Outsourcing eliminates these overheads, providing high-quality services at a fraction of the cost. 🔧 Access to Specialized Skills: Outsourced creative agencies bring a wealth of diverse experience and specialized skills. Whether you need graphic design, video production, or digital marketing, you gain access to top-tier talent without long-term commitment. A report by Upwork found that 59% of companies cite access to specialized skills as a primary benefit of outsourcing. 🌐 Scalability: As your business grows, your creative needs will evolve. Outsourcing offers the flexibility to scale services up or down based on your requirements. According to a survey by Clutch, 78% of businesses stated that scalability was a significant advantage of outsourcing, ensuring you have the right resources at the right time. 🔄 Fresh Perspectives: External creative teams bring fresh ideas and new perspectives to the table. This can help your brand stay innovative and ahead of the curve. A McKinsey study found that companies using external teams for creative projects reported a 30% increase in innovative ideas and solutions. In a competitive market, outsourcing your creative department can be a strategic move that drives efficiency and innovation while reducing costs. Consider the benefits and explore how this approach could work for your company. #Outsourcing #CreativeSolutions #BusinessEfficiency #Innovation #CostSavings

Why More Organizations Are Building In-House Agencies (IHAs) Over the last decade, many organizations have struggled with external agencies for advertising and content creation and this struggle over the last decade led us to create one. Common pain points include: 👉 Lack of core expertise in niche industries. 👉 Agencies stretched too thin, compromising quality. 👉 Generic, templated strategies that fail to stand out. 👉 Missed deadlines disrupting campaigns. As companies mature, in-house agencies (IHAs) offer a compelling alternative. Here’s why: ✅ Goal Alignment: Internal teams deeply understand your vision and values. ✅ Speed & Agility: IHAs can execute campaigns faster without external delays. ✅ Real-Time Feedback: Proximity to sales, product, and customer teams ensures campaigns stay relevant. ✅ Cross-Team Collaboration: Marketing, sales, and other departments work together seamlessly. ✅ Cost Efficiency: Long-term savings compared to agency fees. But building a successful IHA isn’t without its challenges: ⚡ Securing Buy-In: Departments may resist the shift—engage them early to showcase value. ⚡ Talent Acquisition: Compete with agencies for top creative talent by offering growth opportunities and ownership. ⚡ Scaling Up: Invest in tools, infrastructure, and processes thoughtfully. ⚡ Maintaining Creativity: Partner with freelancers or external collaborators to keep ideas fresh. Measuring success is key! Track metrics like campaign performance, cost efficiency, and stakeholder satisfaction to ensure your IHA delivers ROI. Have you considered moving to an in-house model? What challenges or successes have you seen? Let’s discuss! 👇 #utazzo #stressfreeholidays #advertising #agencies #media #mediaplannig #teams #CMO #marketing #advertising Prachi Dwivedi Nishant Sharma Nipa Majumdar

As I look back on this past year with Agency Handy, I’m truly amazed by the progress we’ve made and the relationships we’ve built with agency owners worldwide. Working with a SaaS tool that continuously evolves to meet real-world business needs has been nothing short of inspiring. 💼 Agency Handy is more than just software! it’s a client portal, a CRM, and a project management tool all in one. The platform is designed to empower agency owners with competitive rates and top-quality features, ensuring mutual success. 🌍 Throughout this journey, I’ve had the privilege of engaging with diverse agency owners. Some are visionary leaders who truly value the platform's potential and actively contribute to shaping its roadmap. Their insights are invaluable as we continue to innovate and grow together. ✨ What’s next? Agency Handy is constantly evolving, with new features and enhancements already in the pipeline. Our commitment to solving fundamental business challenges is unwavering. You can stay updated on our progress and upcoming developments here: https://lnkd.in/dmqQfips. 🙏 A heartfelt thank you to every agency owner who has partnered with us, shared feedback, and trusted us as part of their journey. Your support inspires us to keep improving and delivering solutions that truly make a difference. Let’s continue building something amazing together! 🚀 #SaaS #AgencyHandy #BusinessGrowth #ClientPortal #CRM #ProjectManagement #Innovation #AgencyOwners

Outsourcing comes with an element of risk. Picking the right partner is essential, but knowing who the right partner is can be hard. We have been around long enough to know what good (and bad) looks like. We’ve worked with businesses, freelancers and agencies ourselves and found the perfect partners, as well as those that have failed to deliver value. We’ve put all this experience into building a model that works for business owners and SMEs. ✅ We’re responsive ✅ We listen ✅ We’ll guide and explain ✅ We deliver consistently ✅ We’re easy to reach Drop us a message and we can talk you through our approach. It’s a privilege to work with any brand, to be trusted to understand it, to grow it and to put content out into the world that you’re proud of. We’ve got clients you can talk to as well so you don’t just have to take our word for it. Marketing isn’t easy, but it doesn’t need to give you a headache. Nor should your marketing agency! #marketing #marketingagency #marketingsupport #SMEs #businessowner

Your business deserves a social glow-up! ✨  Let Root Digital Concierge handle the scroll-stopping content and engagement that gets results. 🔑 Focus on your passion, we’ll take care of the rest! 💻 Contact us today! 📲 info.rdigitalconcierge.com rootdigitalconcierge.com #RootDigitalConcierge #RootDigitalConciergeVirtualAssistant #RootDigitalConciergeVA #RDCVA #RootDigitalConciergeVirtualStaff #Outsourcing #VirtualAssistants #VirtualStaff #SocialMediaManagement #SocialMediaVirtualAssistant #SocialMediaVA #BusinessStrategy #BusinessProductivity

Are you staring at your inbox, not knowing what to DM to book calls with your ideal clients effectively? Does it feel like every message you send is just another shot in the dark, hoping for a response that never comes? Imagine having a proven strategy that guarantees at least 5-6 highly qualified appointments every week. Predictable. Reliable. Stress-free. That's exactly what Kanishka & I are teaching you in our upcoming masterclass: "How to handle DMs to get more call bookings" Here's what you'll learn: ↳ Crafting compelling messages that make potential clients eager to work with you. ↳ The Convo-Lay Strategy: A step-by-step framework for managing DMs and booking calls. ↳ Our tried & tested engagement techniques to nurture and convert leads seamlessly. Who is this for? ↳ Freelancers ↳ Agency Owners Why should you care? ↳ Because mastering the art of DM conversations means: → No more guessing how to engage with potential clients. → More time to focus on delivering outstanding work. → Consistent flow of high-quality leads. The Best Part? You get the system that's shown below ↓ Register here: https://lnkd.in/d57tYZxb See you today at 7 pm IST!