BW Marketing World’s Post

9% increase in ad volumes on radio in Jan-Jun’24 compared to 6% rise in Jan-Jun’23: TAM Report

The Toilet Soaps category claimed the top spot with an 8% share of ad volumes while EcomMedia/Ent./Social Media entered the Top 10 list. Hindi GEC retained its top spot with more than 20% share of GEC channel genre’s ad volumes in 2023. Follow the link in comments to know more. #advertising #marketing #reports

The future is Digital... ...according to Advertising Association's latest forecast figures. These show that total digital sector revenues in 2025 are expected to better 2024 numbers by 5.8%, with a forecasted ad spend of £32.64bn. This is closely followed by out-of-home though, which is predicted to grow by 5.6% next year (just under £1.5bn). The next best performing medium is expected to be cinema, with a year on year growth of 2.2% (£230m). Elsewhere digital magazine brands are projected to grow by 2.0%, radio is expected to improve by 1.6%, TV is forecast to increase by 0.9% and digital national news brands should see an uplift of 0.8%. #MediaStats #StayConnected #AAWarc ⏩ For more insights from Adwanted Connected, you can access the app here: https://hubs.li/Q02vRkgL0

Avg. ad volume per channel per match surged by 20% in IPL 17 compared to IPL 16: TAM ⬇ https://lnkd.in/dFZ2JEhg

It's Friday AND the sun is shining so we're taking a look at the positive predictions from AA/WARC’s latest advertising spend forecast. Of the mediums predicted to show an increase in ad spend in 2025, total digital medium is expected to have the strongest growth (increasing by 7% to £33.54bn). This is followed closely by the OOH sector with a forecasted increase of 6.8% in 2025 (£1.56bn). The next best performing medium is radio, with an expected year-on-year rise of 3.7% (£782m), cinema is predicted to grow by 3.5% and Total TV should see an uplift of 0.7% and a BVOD growth of 11.8%. For more media insights, get the Adwanted Connected app, the UK’s largest single-source of Independent media research - link in the comments section! #mediaforecast #adspend #warc

ICYMI: OOH is the only medium that represents the “light at the end of the tunnel” amid the brutal slide in ad spend numbers in Australia (AdNews): By Chris Pash. Ad spend fell again in May, this down 5.3% overall with television at -12.3%. Outdoor media was the only major sector reporting growth with bookings up 1.6%. The calendar year is tracking down around 2% so far and market analysts see an improvement in forward bookings, describing it as a stable note […] #DOOH #digitalbillboards #digitalsignage

FYI: OOH is the only medium that represents the “light at the end of the tunnel” amid the brutal slide in ad spend numbers in Australia (AdNews): By Chris Pash. Ad spend fell again in May, this down 5.3% overall with television at -12.3%. Outdoor media was the only major sector reporting growth with bookings up 1.6%. The calendar year is tracking down around 2% so far and market analysts see an improvement in forward bookings, describing it as a stable note […] #DOOH #digitalbillboards #digitalsignage

AdMazad will be diving deep in explaining how to measure out of home advertising and providing in-depth details on their methodology, if you are into ad measurement then you shouldn’t miss this session. 🚀 🚀

Tips on How to Leverage Programmatic Audio Advertising for Your Brand in India . Visit for more - https://lnkd.in/ddschVEV . . #ProgrammaticAudio #AudioAds #AdTech #DigitalMarketing #BrandStrategy #MarketingTips #IndiaMarketing #AudioAdvertising #AdInnovation #BrandGrowth #paytunes

OOH is the only medium that represents the “light at the end of the tunnel” amid the brutal slide in ad spend numbers in Australia (AdNews): By Chris Pash. Ad spend fell again in May, this down 5.3% overall with television at -12.3%. Outdoor media was the only major sector reporting growth with bookings up 1.6%. The calendar year is tracking down around 2% so far and market analysts see an improvement in forward bookings, describing it as a stable note […] #DOOH #digitalbillboards #digitalsignage