BY TERRY’s Post

Hennessy's Bold Move Hennessy's decision to launch the "Made for More" campaign with a fresh visual identity, featuring celebrities like Teyana Taylor and Damson Idris, likely revolves around several key marketing strategies. By positioning cognac as a versatile spirit ideal for cocktails, Hennessy aims to appeal to a broader and perhaps younger demographic. Traditionally, cognac might be perceived as a more traditional or older person's drink. Introducing it as a cocktail-friendly option makes it more accessible and appealing to younger consumers who enjoy experimenting with different spirits and cocktails. READ ARTICLE: https://lnkd.in/d2dbf3i6 #HennessyMadeForMore #CognacCocktails #TeyanaTaylor #DamsonIdris #ModernMixology #LuxuryLifestyle #HennessyRevamp

With more than 400k posts and over 7 billion views on TikTok, fragrance brands and content are gaining immense popularity. As local retailers struggle to stay relevant in a world where everyone is chronically online, we became intrigued by how niche perfume brands are making a name for themselves online — even though you can't smell their products through a screen (yet). We reviewed 25+ brands launched in the last decade, following in the footsteps of breakthrough names like Le Labo Fragrances and BYREDO, which have had a lasting impact on the fragrance market. Our focus is on unveiling how these rising brands are strategically creating distinctive identities to stand out in the industry. Some of our highlights include: BDK Parfums sets itself apart with its commitment to crafting luxurious fragrances inspired by French tradition, blending heritage with modern sophistication Gabar creates eco-conscious fragrances that celebrate cultural diversity and sustainable practices, appealing to conscientious consumers Phlur took the internet by storm when in 2022 they released their perfume “Missing Person”. They are a pivotal example of how a well crafted narrative can propell a brand into spheres never seen before in the fragrance world XINÚ PERFUMES stands out by celebrating Latin American botanical heritage, utilizing native plants and eco-friendly practices to craft perfumes that reflect the region’s biodiversity and cultural richness ORMAIE is renowned for its use of 100% natural ingredients and its artistic, family-driven approach, creating sophisticated scents with a deep respect for nature and tradition Read the full report: https://lnkd.in/ec8wr2UG #ACBInsights #FragranceIndustry #BrandStrategy #DigitalMarketing #RetailTrends #NicheFragrance

Whilst having brunch today, I was admiring the Mermaid Zest Gin bottles used as table vases. The waitress shared the story of how the rebranded bottles not only target a different market but also allow for a higher price point. Their recent rebranding (June 2022) beautifully marries sustainability with premium appeal. The new packaging, free from plastic and eco-friendly, showcases vibrant oceanic colours and intricate detailing that reflect its coastal roots. This transformation hasn't just elevated its shelf presence but also attracted a new wave of eco-conscious millennials and Gen Z consumers. It's a fantastic example of how thoughtful design and sustainability can enhance brand positioning and expand target audiences. Packaging Design: Eco-Friendly: - The new packaging emphasises sustainability, using plastic-free materials and biodegradable elements. Visual Appeal: - The design features vibrant, ocean-inspired colours and intricate detailing that reflect the brand's coastal heritage and the refreshing nature of the gin. Brand Positioning: - Premium Market: The rebranding positions Mermaid Zest Gin as a high-end product, appealing to consumers who value quality and environmental responsibility. - Target Audience: The new branding appeals to environmentally conscious millennials and Gen Z consumers who appreciate premium, artisanal products. Impact: - Enhanced Visibility: The distinctive and eco-friendly packaging has increased shelf appeal and brand visibility. - Market Appeal: By emphasising sustainability and quality, Mermaid Zest Gin has strengthened its brand loyalty and attracted a new segment of eco-conscious consumers. The rebranding of Mermaid Zest Gin effectively leverages modern design trends and sustainability to enhance its brand positioning and broaden its target audience. Cheers to greener and zestier times ahead! 🌊🍸 https://lnkd.in/epMcNjpN #Branding #Sustainability #Marketing #Gin #EcoFriendly #PackagingDesign #MermaidZestGin #BrandPositioning #Millennials #GenZ

Hennessy's Bold Move Hennessy's decision to launch the "Made for More" campaign with a fresh visual identity, featuring celebrities like Teyana Taylor and Damson Idris, likely revolves around several key marketing strategies. By positioning cognac as a versatile spirit ideal for cocktails, Hennessy aims to appeal to a broader and perhaps younger demographic. Traditionally, cognac might be perceived as a more traditional or older person's drink. Introducing it as a cocktail-friendly option makes it more accessible and appealing to younger consumers who enjoy experimenting with different spirits and cocktails. READ ARTICLE: https://lnkd.in/gfNZBGex #HennessyMadeForMore #CognacCocktails #TeyanaTaylor #DamsonIdris #ModernMixology #LuxuryLifestyle #HennessyRevamp

Every time NewBeauty editors share their secrets on The Today Show, the brands that come along for the ride are exposed to the Show's 3.5 million viewers. The segments are then exposed to a new set of viewers on its YouTube channel, which has more than 3.8 million subscribers, and are shared on social platforms reaching more than 16 million people in total social audience. Add to that the audience NewBeauty brings to the table as the trusted beauty authority. Once the segments air, we hear from appreciative brand partners who immediately notice the increasing website views and climbing sales figures. Amidst the changing dynamics in social commerce and the expanding opportunities for online shopping, consumers still want to hear from media brands; they want trusted voices to recommend them products. Not an algorithm. #beautybusiness #beautybusiness #beautyPR #PRworks

BTS from the factory! 👉🏼 today's highlight: Wax Melts! It's the first #behindthescenes of 2024 for The Country Candle Co., and it's always an exciting and busy time of year for our production guys as they hand pour and hand finish all of our new products for the Spring/Summer season. It's always impressive seeing the team produce 1000s of these melts in the course of a day, especially as we gear up for our biggest trade show - Spring Fair & Autumn Fair starting 4th Feb! 🥳 👀What you see below is just the first stage of production, as we strive to reduce our waste and carbon footprint, the team then remove the melts from the moulds ready for final packaging into our eco-biodegradable glassine paper bags. ♻️🌿 (We used to use these molds as our final packaging, now they're reused time and time again!) So let's talk about wax melts, they're the perfect pick-up product for any retail store! These small but powerful fragranced cubes are increasing in popularity again as an ideal ‘entry level’ price point for a consumer to start their journey with our fragrances, be sure to stock some wax melt lines to help customers interact and explore the range. 💯 👉Did you know? Wax melts actually release scent more effectively than traditional candles, throwing the scent further and fragrancing an area quicker, with 60 hours of fragrance time from each pack, these are a no brainer! Any guesses what these fragrances are? Tip, they may not necessarily relate to the lovely handpicked petals/florals 🔎 #beautifullybritishfragrance #springsummer2024 #homefragrance

Packaged drinking water company Bisleri International has partnered with Indian film producer and fashion designer Gauri Khan to launch an exclusive limited-edition label for Vedica Himalayan Sparkling Water category. Click on the link below to know more... Bisleri International Pvt Ltd I Jayanti Khan Chauhan #bisleri #bottledwater #sparklingwater #vedica #gaurikhan #collaboration #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing 

Another wonderful campaign from JACQUEMUS. In a world where fashion brands are constantly vying for the attention of consumers, JACQUEMUS has proven time and time again that it can captivate the luxury market. From unconventional runways to surrealist campaigns and strategic use of social media, JACQUEMUS has redefined how luxury fashion brands appeal to consumers. Guided by a sense of escapism and the extraordinary, the brand’s latest campaign transports its audience to a state of reverie. Designed to shock, delight, and spark conversation within the industry and beyond, the campaign has created a sense of wonder, resulting in valuable user-generated content (UGC). We love this brand for its ability to draw interest and grow its appeal. What do you think of JACQUEMUS'S latest campaign? https://lnkd.in/euz_byjX

✨More than 20% monthly revenue generated from a single live show. ✨ This was the outcome from one of ECOOKING A/S’s initial Live Shopping events, and since then they’ve embraced Live Shopping with open arms, running events regularly. 🎥 “Live shopping is a crucial part of our marketing and sales strategy. When we host live shopping events on multiple platforms all at once, we can reach a bigger audience than we could ever dream of with only a physical or online store”, says Pernille Møller Schmidt, Social Media Manager at Ecooking. Founded in Denmark in 2015, Ecooking is a prominent skincare brand known for its commitment to natural and organic ingredients. 👇 Watch the full story by clicking on the link in the comments below. 👇 #LiveShopping #SocialMediaMarketing #EcommerceMarketing #LiveStreamSelling #SkincareBrands

Niche audiences are like hidden treasures. These groups have specific, unique characteristics and interests, often smaller in size but immense in value. Their loyalty to brands that cater to their distinct needs can be unparalleled. 🌟 6 examples of niche groups: 1/ 𝗩𝗲𝗴𝗮𝗻𝘀: Individuals committed to a plant-based lifestyle. 2/ 𝗥𝗼𝗰𝗸 𝗰𝗹𝗶𝗺𝗯𝗲𝗿𝘀: Adventure enthusiasts seeking specialized gear and community. 3/ 𝗘𝗰𝗼-𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀: Consumers prioritizing sustainability in their purchases. 4/ 𝗣𝗲𝘁 𝗼𝘄𝗻𝗲𝗿𝘀: Devoted animal lovers looking for the best for their furry friends. 5/ 𝗦𝗻𝗲𝗮𝗸𝗲𝗿𝗵𝗲𝗮𝗱𝘀: Aficionados of exclusive and designer sneakers. 6/ 𝗧𝗶𝗻𝘆-𝗵𝗼𝗺𝗲 𝗼𝘄𝗻𝗲𝗿𝘀: Advocates of minimalist, space-efficient living. Let’s talk about Drybar, a brand revolutionizing the haircare market. Founded by hairstylist Alli Webb, Drybar tapped into a niche audience that traditional salons overlooked. Webb recognized a specific demand among women who frequented salons primarily for blowouts. Identifying this niche led to the creation of Drybar, offering specialized blowout services at reasonable prices and a line of haircare products. This strategic focus on a niche market filled a gap and established Drybar as a go-to brand for those seeking the perfect blowout experience. Finding and catering to a niche audience can open significant market opportunities. These groups, though smaller, can drive brand loyalty and create a dedicated customer base. By recognizing and serving the unique needs of these niche markets, brands can carve out a distinct place in the competitive landscape. #BrandStrategy #ConsumerInsights #ConsumerBehavior #BeautyIndustry #CPG