C&A’s Post

𝐋𝐄𝐆𝐎'𝐬 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫: 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 Did you know that only 9% of girls played with LEGO? But LEGO didn't give up! They conducted in-depth research with 3,500 girls and their mothers to understand their preferences. 𝐓𝐡𝐞𝐢𝐫 𝐅𝐢𝐧𝐝𝐢𝐧𝐠𝐬 1. Bright colours like pink, green, and neon were a hit with girls! 2. More female figurines and accessories were needed to make it relatable. 3. Attractive packaging was essential to appeal to girls. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭?  LEGO launched the "Friends" line, which included bright colours, female figurines, and updated packaging. 𝐓𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭?  In the first year, 45% of girls shifted from dolls to LEGO! 𝐓𝐡𝐞 𝐋𝐞𝐬𝐬𝐨𝐧 𝐋𝐞𝐚𝐫𝐧𝐞𝐝 You should know your market: You can use research to understand your audience. Innovate: Adapt based on insights. Be inclusive: Catering to diverse audiences boosts business. Don't miss out on this game-changing case study! #LEGO #InclusiveMarketing #MarketResearch #BusinessLessons #DrVivekBindra

Last weekend, I found myself in an unexpected learning moment while playing UNO with my daughter, a self-proclaimed UNO addict. She hit me with a question about some new symbols on the cards. To my surprise, she explained they were added to help colourblind players distinguish between cards. I was impressed by UNO's thoughtful innovation. This experience got me thinking about how simple, low-cost modifications can significantly enhance inclusivity. Here are a few commendable examples I've discovered: 1.    LEGO Braille Bricks 🧱: Introduced bricks with studs corresponding to Braille letters and numbers, enabling visually impaired children to learn through play. 2.    Tommy Hilfiger's Adaptive Clothing 👕: They've created a line with modified closures and adjustable waists, making fashion more accessible for people with disabilities. 3.    Crayola's Colors of the World 🖍️: Launched a crayon set celebrating diverse skin tones, allowing children to accurately represent themselves and others in their artwork. These examples demonstrate that inclusivity doesn't always require massive overhauls or substantial investments. Often, it's about being thoughtful and considering diverse needs in the design process. Such small yet meaningful changes can make a world of difference to many individuals. Seen any other brands nailing the inclusivity game with simple tweaks? Share them below! Let's celebrate the small changes making a big difference. #ThoughtfulInclusivity #BrandInnovation #AccessibleDesign #Mattel

Used toys, what are your thoughts about it? I connect used toys to new owners passionately, specifically: Lego. A chance encounter on a plane in 2016 sparked the inspiration behind my little store on Carousell Group, Re.Playwell. While stowing my laptop bag under the seat during a flight to Hanoi, I stumbled upon a lone Mickey Mouse Duplo Figurine. I picked it up and carried it along in my bag for years. Fast forward a few years, and that same Mickey became a cherished companion for my daughter as she discovered the joys of Duplo and all things Disney. Witnessing the enduring spark of creativity and imagination that same Mickey figurine ignited in my daughter made me wonder: "How many other preloved toys were out there, waiting to inspire another generation of children?" The answer, as it turns out, is a lot! The used toy market is booming, expected to reach a staggering $23 billion in the US alone by 2027. This growth is fueled by a confluence of factors: Cost-consciousness, Sustainability, and Shifting attitudes. The stigma associated with used toys is fading, replaced by an appreciation for the value and lifespan of well-maintained playthings. With Re.Playwell, my passion is to give preloved Lego a second chance to inspire young minds. I deeply believe in the power of play to spark creativity, develop problem-solving skills, and foster a love for learning. Follow me on this journey as I hope to see how far I can bring this lil' venture and to be a part of this growing trend and contribute to a more sustainable and playful future! If you're interested in checking out what I have in store, click here>> https://lnkd.in/gjuYkQut #duplo #leggodt #playwell #inspire #prelove #toys #usedtoys #sustainableplay #affordabletoys #lego Would you buy used toys for your kids?

𝐒𝐨𝐥𝐨𝐩𝐫𝐞𝐧𝐞𝐮𝐫 𝐭𝐨 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫 𝐏𝐚𝐫𝐭 #𝟑 𝐂𝐡:𝟐 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝟏. 𝐏𝐫𝐢𝐦𝐚𝐫𝐲 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡  First-hand Information about your Customers directly from the Customer  Interview | Online/ Physical/ Phone Survey | Focused Group Discussion  Conduct ‘Follow Me’ Home Research  Focused Group Interviews of Existing Customers 𝐋𝐄𝐆𝐎  Over the years, LEGO has primarily been a boy oriented toy company. However, LEGO didn’t want to limit itself to only cater to one gender.  LEGO uses Market Research to Promote Inclusivity for all Children to play with its toys  LEGO conducted a study => Only 9% Girls play with LEGO  LEGO conducted a Research involving 3,500 girls and their mothers to understand the children’s playing habits  This market research included studying the girls’ playing habits and extensive questioning regarding what would make Legos more interesting for girls.  As a result of the market research study, LEGO launched a new toy line, “Friends” to encourage girls to play with LEGO toys.  Brick Colours were changed to Bright and Vibrant Colours Pink, Green, Lemon, Neon, Fluorescents etc.  45 Female Figurines and Accessories such as Hairbrushes and Purse were added + Packaging Changed  45% Girls Shifted from Dolls to Playing LEGO in the First Year #muhammadalibakali #ecoempact #howtostartastartup #productresearch

🤔 Is it retail? Is it educational? Is it play? Is it fun? YES YES YES 🎈 "The reimagined gallery space is part of the LEGO Group's global 'Play is Your Superpower' campaign, which addresses a concerning trend: 76% of parents believe today's children have fewer opportunities to play than previous generations. According to research conducted by the LEGO Group, key factors include digital devices (parents admit to spending nearly twice as much time on their phones and laptops as they do playing with their kids) and parental workload (66% of parents say heavy workloads interfere with family playtime). the LEGO Group's own superpower? The ability to speak to people of all ages — targeting adults cranked up the company's revenue and that cross-generational appeal could boost family playtime, too." TrendWatching #BrandActivations #RetailBrands #BrandAudits

For today’s #DisabilityPride post let’s talk about small changes making a big impact.

Is DE&I a part of the LEGO brand? Absolutely. ‘Play inclusion’ powers the brand. ‘Who’ gets to play matters. It’s one of the reasons LEGO has been celebrated by various communities when they design specifically for them. Braille bricks. Their ‘PRIDE’ set. How they’re ‘Ready for Girls’. Their aim is to create a journey that fits every kid’s needs. As they say, LEGO play is for everyone. That’s part of the brand strategy. Hear from Carolina Teixeira at RISE, Global Brand Director at LEGO. Only a handful of tickets left - get in quick! https://lnkd.in/eD6Y4593 #RISE2024, #leadershipConference #brandConference #marketingConference #marketingdigital #makingChange #changemakers #marketingstrategy @lego ID: Background image - two blind children play with Braille blocks. Top right , mint ribbon white text "Is DE&I a part of the LEGO brand? Underneath is a picture of Carolina, a nonwhite woman smiling at the camera. There is a lego logo next to her. Bottom left there the RISE logo on an orange square.

Lego started selling legos made for adults in 2020. Today it’s the brand’s fastest growing category: From afar, adult lego sets don't look like legos. Lego wants to give adults the joy of the building experience without feeling like they’re building a children’s toy. And what I think Lego is tapping into here is that building a set like this can actually be a meditative, relaxing experience that taps into childhood nostalgia. There are no plastic stickers, so when constructed, it looks like a piece of art. What immediately stands out on shelves is that the package doesn’t look like a Lego box. Contrary to the inviting, bold colors that children’s Lego boxes have, the new adult packages are black and have a sophisticated, premium feel. Adult consumers want the experience without feeling childish. Lego sales are just up and to the right, so they're doing something right. #marketing #branding

Let's talk about inclusivity: Mattel launched UNO ColorADD for colourblind players 👇🏻 Mattel released in June 2024 a new edition of UNO designed to be accessible to everyone, including the 350 million people worldwide who experience colour vision deficiencies. 🃏 About ColorADD UNO UNO incorporates the ColorADD system, a universal colour identification code that uses simple geometric symbols to represent colours. This intuitive design allows colourblind players to easily differentiate between the cards, ensuring they can fully participate in the game without assistance or confusion. The familiar gameplay remains unchanged, but with the added benefit of inclusivity for all players. 🔸 The ColorADD System This system, developed by Portuguese designer Miguel Neiva, is a unique and effective solution for colourblindness. It uses symbols to represent primary colours and their combinations, making it easier for colourblind individuals to identify and distinguish colours. 💡 Inclusivity as a Brand Policy The launch of UNO ColorADD underscores the importance of inclusivity in product design and corporate policies. As society becomes increasingly aware of the diverse needs of individuals, brands that prioritise inclusivity not only enhance user experience but also build stronger connections with their customers. By considering the needs of colourblind players, Mattel is setting a positive example for the industry, showing that thoughtful design can make a significant impact on people's lives. Inclusion in product development goes beyond merely expanding market reach; it fosters a sense of belonging and ensures that everyone can enjoy the same experiences. Mattel's initiative highlights the broader trend of brands adopting inclusive practices, aiming to create a more equitable and enjoyable environment for all consumers. This move sets a new standard for the industry, encouraging other brands to follow suit and prioritise inclusive design in their products. Should other brands follow Mattel's lead and prioritise inclusive design? 💭 #Inclusivity #InclusiveDesign #UNOColorAdd #Brand