🌀 Spun the wheel and landed on a gem of a topic this #WisdomWednesday! We're diving deep into the evolving landscape of consumer behavior. Our consumers are smarter, more informed, and technically savvy! 🕵️♂️✨ But wait, there's a twist - in the digital age where information is at our fingertips, are we really experts, or do we just play one on social media? From "I did my research" to "4.8 stars review", the navigation through genuine insights and misleading info is quite the journey. As marketers and sales leaders, it's our job to steer that ship, ensuring our clients have the right info, and not just any info. 🚢🗺️ Yet, isn't it funny, in a facepalm kind of way, when someone posts a question online that's been answered a dozen times? It might seem like a step back, but there's a deeper muse here. Why do people seek out repeat answers? How can we, as storytellers and information gatekeepers, cut through the clutter to truly engage and enlighten? 🤔💡 It's not about bombarding with data; it's about clarity and understanding. It's finesse in messaging and onboarding, it's about confirming understanding, not just ticking boxes. 📋✔️ As I reflect on the shifts from the early days of smartphones to today, where virtually everyone is a hop, skip, and a scroll from a digital universe, our adaptability to consumer evolution remains crucial. 📱🌐 And what's the ultimate takeaway? Beyond products and sales, it's about building respect, fostering understanding, and evolving together - that's the real deal. Let's aim to be 1% better every day, with the human touch as our compass. 🧭❤️ Stay tuned for next week, where I'll unravel the marvels of the power of storytelling. Ready to rock and roll into making the world a better place, one interaction at a time! 🚀🌟 #ConsumerEvolution #MarketingInsights #DigitalAge
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🎇 Breaking News from Dyer Media Group 🎇 🚀 We're entering a new era of digital media domination, and we're taking YOU along for the ride! 👩🚀 Ever wondered what it’s like to ride a rocketship fueled by creativity and caffeine? Well, strap in because Dyer Media Group is about to launch! 🎬 Our Mission: To make you laugh, cry, and question your life choices... all in the same minute. 🕵♀️ Our Method: Combining state-of-the-art technology with the ancient art of meme creation. (Yes, we found a way to merge AI with cat videos. You're welcome.) 😇 Our Motto: "If it’s not viral, it’s not us." What We Offer: 1. Content That Clicks: We create digital content so engaging, even your goldfish will pay attention. 🐠 2. Social Media Mastery: Our team of experts turns your likes into love. 💘 3. Analytics Anomalies: Our data is so precise, it can predict your next snack craving. 🍕 🍪 Join Us: 👉 Are you ready to take your brand to the next level with a dash of humor and a sprinkle of innovation? Follow us for updates, tips, and the occasional dad joke. P.S. Why did the social media marketer get kicked out of the party? Because he kept trying to "boost" the mood! 😆 Repost this and join the revolution! ♻ #DigitalMarketing #ViralContent #SocialMediaMarketing #DyerMediaGroup #JoinTheRevolution #MemesAndDreams
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📱🔄 Why is it so hard to disconnect from social media once we're in? ❌ Social media is engineered to be addictive, using endless scrolls and notifications to keep us hooked. ❌ The constant influx of content and validation creates a powerful feedback loop that’s tough to break. ❌ We often lose track of time, caught in a cycle of comparing ourselves to curated online personas. It's time to reclaim our time and mental space. Set boundaries and take control of your digital life! 🕰️💡 #SocialMedia #DigitalDetox #MindfulTech #BreakTheCycle #TimeManagement
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CEO at Off Piste | User growth that scales for startups who don't have a playbook to follow. Ex-startup CMO
Ever stopped to think about what really drives an idea to go viral? I often get asked about the latest algorithm updates. It's not just about data and algorithms – it's about connecting, on a human level. Here’s what I’ve learned: It's Personal. What makes people share isn't just how cool a product is, but how it speaks to them personally. You can do this by deeply understanding what resonates with them on a emotional level. Platform Wisdom. Each social platform has its own language and culture. You’ll win by becoming fluent in these digital dialects. Creativity with Heart. Remember, the heart of creativity is empathy. Understand and care about your audience. Going viral isn't about a one-time hit. It's about creating stories and experiences that people want to be part of and share. #RealGrowth #HumanTouch #ViralByDesign
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Digital and Social media management specialist @ Orlo | citizen engagement| Build trust| CX | Digital channels- helping public sector organisations to develop their social & digital strategies
If you're a public sector comms pro, I would really recommend having a quick look at this COM-B model. It's a great framework to support behaviour changes that align with your strategic objectives and help you build trust with your community💡! If you're interested in how other comms teams are using this just drop me a message 😊 #publicsector #communications #buildtrust #behaviourchange
Senior Social Media Specialist @ Orlo | Helping public sector organisations to achieve success on social media 📈
Recently, I delivered a presentation on the COM-B model, a behaviour change framework that proposes 3 essential components for behaviour change: Capability, Opportunity, and Motivation. We explored how comms teams can leverage these principles to design impactful campaigns that not only raise awareness but inspire real action. Actionable Takeaways: 🎯 Define your desired outcome, audience and target behaviour. 🎯 Identify barriers your audience faces using the COM-B Model. 🎯 Experiment with interventions to support behaviour adoption. Excited to see how these insights can shape more impactful campaigns & drive real change! 💬 If you'd like to find out more, drop me a message :) #BehaviourChange #COMBModel #Communications #Campaigns
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We all need to touch grass 🍃 In a digital age where screens dominate our lives, here's a refreshing trend: the rise of the #experienceeconomy. Tech.co forecasts this as a key trend for this year, weaving together the human experience with our ever-evolving technological landscape. The experience economy is the journey a customer embarks on, engulfed in feelings and interactions, where #technology plays a supporting, not starring, role. In an era brimming with online content, it's crucial to find balance. Thanks to technology, we've got the world at our fingertips – entertainment, sports, education, tourism – all accessible with a simple swipe. But there's a catch - we need to step back from our screens to truly embrace these experiences. This digital doorway doesn't just open up worlds for consumers; it's a golden opportunity for businesses too, especially niche markets. Easy access meets precise targeting. At work, my focus is on building genuine relationships with clients. This personal touch in business isn't just a nice-to-have; it's essential. So, as we dive into the tech-driven future, let's remember to 'touch grass' now and then. It's about staying connected – with the real world and with each other.
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**Unlocking the Potential of Neuro-Marketing** Recently, I delved into the fascinating world of neuro-marketing, and it's revolutionizing how we understand consumer behavior. By studying brain activity and emotional responses, we can gain deeper insights into what truly resonates with our audience. Imagine creating campaigns that tap directly into the subconscious preferences of your customers, enhancing engagement and driving higher conversion rates. Neuro-marketing offers a blend of science and creativity, allowing us to craft experiences that are not just seen but felt. This innovative approach is transforming how we approach everything from product design to ad placements. It’s an exciting time to be in marketing, as we blend traditional strategies with cutting-edge neuroscience to connect with our audiences on a whole new level. #NeuroMarketing #Innovation #ConsumerBehavior #MarketingInsights
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🧠 Dive into the fascinating world of Neuro Marketing! 🌟 Ever wondered why we make the decisions we do? It's all about the power of the mind, and Neuro Marketing unravels the mysteries behind consumer behavior like never before. 🤯 Join us on a journey through the intricate pathways of the brain, where science meets marketing to create impactful strategies that resonate with audiences on a deeper level. 💡 Unlock the secrets to capturing attention, fostering brand loyalty, and driving sales by understanding the subconscious triggers that influence our choices. 💭 Ready to revolutionize your marketing approach? Let's tap into the power of the mind together! #NeuroMarketing #UnlockTheMind #MarketingScience 🚀
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Understanding consumer behavior is a game-changer in today's marketing world. By truly getting what drives your audience, you can create personal and relevant experiences, build real connections, and stay ahead of trends. Embracing the learning curve is equally important. Continuous learning, whether it’s new tech skills or industry trends, keeps you innovative and competitive. Combining deep consumer insights with a commitment to learning helps create customer-centric solutions that drive business success. #Marketing #ConsumerBehavior #LearningCurve #BusinessGrowth #Innovation
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How can understanding consumer behaviour help you drive digital growth? 🚀 In this blog, our Digital Strategist, Nick Phillips, discusses the symbiotic relationship between consumer behaviour and digital marketing, and explores: 🛤️ The cognitive customer journey 🧠 Emotional influences on decision-making 💬 Social influences on consumer-behaviour 🤔 Decision-making heuristics 📊 The impact of personalisation 🎯 Actionable insights to help your brand stand out online Read more: https://lnkd.in/ewF5WTUy #ConsumerBehaviour #DigitalStrategy #DigitalMarketing #EnjoyDigital
