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Over the past 15 years, Taco Bell has evolved into a marketing phenomenon. By revamping its business strategy and repositioning itself from a cheap fast food option to a modern, quick-service Mexican-inspired restaurant, Taco Bell has transformed its perception. Today, it is recognized as one of the most innovative and culturally relevant brands in the world. At the core of Taco Bell’s transformation was the new brand strategy, as expressed in the tagline: “Live Más”. https://buff.ly/4bYXtOJ #brandstrategy #branding #positioning #brandmanagement #casestudy

You’ve certainly tried the Doritos® Locos Taco from Taco Bell — after all, they sold over one billion in the first year of this iconic partnership. 🌮 🤝 This innovative menu item launched in 2012 after the two brands intentionally worked to create something great. This wasn’t just a marketing ploy — but a product they knew would land. Steven Gomez, the food innovation mastermind, worked to ensure it had the Taco Bell taste and the #Doritos experience. The team went through 40+ recipes before landing on the perfect combination. And they did it well. 😋 What they created has the crunch and zest of a Doritos, with the portions and experience of a Taco Bell product. You have to admit, this is a brilliant partnership. What started as an exciting collaboration, has turned into a staple on the menu and an item still popular 12 years after it launched. This is the power of brands coming together. When they bring what makes them unique to the table, loyal consumers from both brands will surely engage. Doritos got their product in front of new consumers in a new way. Taco Bell showcased their innovation and relevance. 📈 Increase sales 🤩 Boost brand awareness 👏 Make a splash in culture 🤗 Reach new consumers 🗣 Get people talking That’s why brands engage in partnerships. 🤝 #partnerships #brandpartnerships Image: Doritos Locos tacos Patrick T. Fallon—Bloomberg / Getty Images

Ever wonder how the fast-food value menu was born? 🌮 I played a pivotal role in pioneering the iconic value menu (99-cent menu as it’s known today). Dive into the behind-the-scenes of Taco Bell's unprecedented success story. #TacoBell #BrandStrategy #SuccessStory #Marketing #Branding #Advertising #AdAge Reflecting on a career milestone that shaped my journey: spearheading Taco Bell's iconic 59-cent menu revolution. 🚀 This experience wasn't just about boosting sales—it was a pivotal moment that solidified my expertise in brand strategy and propelled my career to new heights. It’s a chapter I'll always cherish. #TacoBell #BrandStrategy #CareerMilestone #Marketing #Branding #Advertising #AdAge Reflecting on a career-defining moment that reshaped an industry: spearheading Taco Bell's iconic 59-cent menu revolution. 🌮 This journey wasn't just about boosting sales—it was about challenging norms, shaping culture, and leaving a lasting mark on the fast food landscape. Stay tuned as I peel back the layers of this transformative experience—it's a humble reminder of the power of innovation and perseverance. #TacoBell #BrandStrategy #IndustryGameChanger #Marketing #Branding #Advertising #AdAge Reflecting on a pivotal career milestone that redefined an industry: leading the charge in Taco Bell's legendary 59-cent menu. 🚀 Beyond just boosting sales, this journey was about driving innovation, shaping culture, and setting new standards in the fast food landscape. This story serves as a testament to the impact of strategic thinking and bold decision-making. If you're seeking to revolutionize your business and make waves in your industry, let's connect—I bring the same passion and expertise to every consulting project. #TacoBell #BrandStrategy #IndustryInnovation #ConsultingExcellence #Marketing #Branding #Advertising #AdAge

After years of “Yo Quiero” and chihuahuas, coupled with the rise of fast-casual options like Chipotle, this well-worn taco chain knew it was time to elevate its visual identity. The rebrand earned even a growth in revenue, so we can confidently say Taco Bell’s audience wanted it too. The new logo, created collaboratively by Taco Bell’s internal design team, TBD, and creative consultancy Lippincott, created a logo that fits with the brand’s new restaurant strategy: one size doesn’t fit all. Its 1995 iteration was given a modern look, allowing for customization through patterns, textures and different use cases. The restaurant rebranding was met with praise at launch, and Taco Bell has enjoyed some good press after being named one of the healthiest fast-food chains in America. Hey, if Taco Bell has managed to position itself as a healthy option in the fast food world, we think that earns them a spot on this list of important rebrands. #tacobell #branding #rebranding #marketing #trending #business

A succinct 3 pillar approach with 3 proven, accomplished and innovative leaders at the helm of each pillar = simultaneous growth and brand strength.

Taco Bell continues to be the one to watch in the Fast Food industry from an innovation standpoint – be it technology (successful drive-thru AI voice ordering test expanding to hundreds of restaurants), menu (Street Chalupas, Cheez-It…), marketing (Live Más Live event, Taco Tuesday…), etc. – and enjoys the fanatical following and strong performance that results. I love how CEO Sean Tresvant talks about their ‘magic’: “…when you’re thinking about the next thing and keeping fans interested in breaking through, if you don’t have the culture to take big swings, if you don’t have the ‘all for one’ mentality of your agencies, and if you don’t have the ability to, ‘Hey, that idea is good, but it’s not great, but that idea is great, but it’s not awesome,’ if you don’t have that culture, you’ll settle.” For many industry players to keep up, it might be time for them to find their magic and lean in. #innovation #industryleadership #don’tsettle https://lnkd.in/emfFxDQg

Want to give people an unforgettable experience with your brand? Watch how McDonald's did it. To make people like and remember you, you create an experience. → This is what McDonald's did here. → Each customer felt special. → And they will definitely talk about this. That's how you make people remember you. Do repost 🔁 to get more people involved in the conversation. PS: What would you have done if you had been at the restaurant at that time? #branding #brandbuilding #customerexperience #aimarketer #digitalmarketing

And so it begins..

Find out how Domino's Pizza and Taco Bell changed their look and got more customers!   Learn their secrets to success.   #restaurant #makeover #BrandBoost #brand #success #customer #secrets #marketing #hospitality #dominos #tacobell #Brand #branding #marketingmagic #brandpower #stories #graptivedesign #design

Few years ago, many of us loved rebrand of Burger King. But, did the 90's style Nostalgic Logo Rebrand for Burger King work? Here's a few quick facts: > Rebranding increased customer visits by 39% > After the rebrand, Burger King's sales and revenue showed a positive trend. In the first quarter of 2022, the company reported a 10% increase in global sales and a 15% increase in U.S. sales compared to the same period in 2021. This suggests that the rebrand likely contributed to the growth in sales.