Campaign Asia-Pacific’s Post

“Great brands focus on what sets them apart. They focus on how they make consumers’ lives better – meaningfully – and then communicate that with clarity, consistency, and creativity. The brands that achieve this have a powerful opportunity to grow in their home markets and across the globe.” Katie McClintock, Executive Managing Director, Southeast Asia at Kantar, shares the headlines from the new #KantarBrandZ Top 30 Most Valuable Southeast Asian Brands Ranking and the strategic development that has fuelled brand value growth. Read the new article here: https://loom.ly/6R2jgJM #KantarBrandZ

👊 Yes new brands launching in Asia can challenge existing incumbents in the F&B space - and not just in China and Korea. Especially for customer segments and categories that are challenging convention - including those brands looking to drive substantial growth via online channels. But be warned - success via online commerce requires significant investment in brand content, social platforms & media to win. It's not a 'cheap' option but part of broader winning strategy if you get it right 💪

Do you know how to merge the art and science of brand building via data driven insights? Come join me on April 24 at ‘the ROI of Insights’ during the MarTech Summit Asia 2024 as I delve into Ola Chat's AI and Big Data strengths for impactful brand growth. Looking forward to engaging discussions! 🚀 #MarTechSummit #DigitalMarketing #AI #OlaChat #MarketingInnovation

🌍 𝗧𝗮𝗽𝗽𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗦𝗼𝘂𝘁𝗵𝗲𝗮𝘀𝘁 𝗔𝘀𝗶𝗮'𝘀 𝗕𝗼𝗼𝗺𝗶𝗻𝗴 𝗔𝗹𝗰𝗼𝗵𝗼𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 🥂 As the world's markets evolve, Southeast Asia emerges as a goldmine for alcohol brands aiming to flourish and expand their horizons. Why Southeast Asia is Your Next Big Move: 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗠𝗶𝗱𝗱𝗹𝗲 𝗖𝗹𝗮𝘀𝘀 📈: With an expanding middle class eager for unique, premium alcohol brands, Southeast Asia is ripe with consumers ready to break tradition and try something new. 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 🎉: The region's rich cultural tapestry offers a mosaic of opportunities for brands to connect and resonate with a wide array of consumer tastes and preferences. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 📈: Less crowded than Western markets, Southeast Asia offers a fresh battleground for brands to establish dominance and cultivate loyalty before the competition heats up. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗛𝘂𝗯 🔬: Known for its openness to new ideas, Southeast Asia is the perfect place to experiment with bold flavors, designs, and marketing tactics. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗘𝘅𝗽𝗼𝗿𝘁 𝗚𝗮𝘁𝗲𝘄𝗮𝘆 🚢: Its strategic location makes Southeast Asia an ideal launchpad for venturing into other emerging markets, amplifying your brand's global footprint. 𝗪𝗵𝘆 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 ⚖️: Tackle the region's diverse regulatory landscape with the help of a local expert to ensure smooth sailing. 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 🧠: Gain deep understanding of local customs and preferences through a local lens, ensuring your brand hits the mark. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 🤝: Leverage established local networks for better access to distributors, retailers, and influencers. 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 📊: Stay agile with on-the-ground insights, allowing for swift adaptation to market dynamics. Keen to unlock the lucrative opportunities waiting in Southeast Asia? 𝗟𝗲𝘁'𝘀 𝗷𝗼𝗶𝗻 𝗳𝗼𝗿𝗰𝗲𝘀 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮 𝗵𝗼𝘂𝘀𝗲𝗵𝗼𝗹𝗱 𝗻𝗮𝗺𝗲 𝗶𝗻 𝘁𝗵𝗶𝘀 𝘃𝗶𝗯𝗿𝗮𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁. 🌟 #SoutheastAsia #AlcoholMarket #GrowthOpportunity #Innovation #GlobalBrands #MarketExpansion #ExportStrategy #InternationalBusiness #Consulting

We had an incredible 2 days training to immerse ourselves into understanding The Blueprint for Brand Growth - know how businesses can build profitable, strong and sustainable brands using Kantar’s Growth Driver and the three Growth Accelerators. #Kantar #BlueprintForBrandGrowth #Marketing #KantarSingapore

Can't wait to hear Louisa Li Jiayin, our Head of Global Marketing speak at The MarTech Summit Asia 2024! Catch her sharing on "How Data-Driven Insights Translate into Measurable Returns and Help Brands Grow" on 23 & 24 April 2024! 💡 #TheMarTechSummit #MarTech #AsiaSummit #FutureOfWorkMarketing #DigitalMarketing #DigitalTransformation

"Consumers are eager for fresh experiences and healthier lifestyles. Brands can find opportunities for growth by investing in new product innovation, moments, groups, regions, and channels. Kantar’s Blueprint for Brand Growth can help enable this. By implementing meaningful new strategies and innovative approaches, companies can drive market penetration, achieving over five times that of ordinary brands. Regardless of budget constraints, Chinese brands must continue to invest in brand-building.” Read the key headlines from China's new #KantarBrandZ Top 100 Ranking in this article from Doreen Wang, Kantar Greater China CEO, now available here: https://lnkd.in/ev3PjZQJ

📢 Marketing Conference on 20 Sep 2024 🎆 Introducing Corinna Seidel and Jaslyin Qiyu, passionate marketing thought leaders behind this conference! 🤝 Corinna Seidel, founder of PALLAS BrandFare, and Jaslyin Qiyu, founder of Mad About Marketing Consulting are joining forces for marketing in the Asia Pacific region to drive business growth for their clients. 💡 Join them alongside other expert industry speakers for an invigorating half day conference discussing ways to navigate the ever-evolving realm of marketing in APAC. 🚀 Together, they'll dissect the latest trends, unveil transformative strategies, and spotlight real-world examples that are reshaping the very fabric of marketing organizations across the region. 📈 Prepare to uncover invaluable insights and practical strategies that will elevate your marketing efforts to greater heights! Date: Friday, 20 September 2024 Time: 9 am to 1 pm Venue: Singapore Business Federation, 160 Robinson Road #06-01 SBF Center (S) 068914 Target Audience: Decision-makers, CMOs, Heads of Marketing and C-suites Please register on the link: https://lnkd.in/gjmZYtXA #FutureOfMarketing #GlobalBrands #Branding #Localization #InternationalMarketing #B2BMarketing #B2CMarketing #MarketingInnovation #MarketExpansion #MarketGrowth #BrandLocalization #GlobalExpansion #MarketEntry

📢 Marketing Conference on 20 Sep 2024 🎆 Introducing Corinna and Jaslyin, passionate marketing thought leaders behind this conference! 🤝Corinna Seidel founder of PALLAS BrandFare, and Jaslyin Qiyu, founder of Mad About Marketing Consulting are joining forces for marketing in the Asia Pacific region to drive business growth for their clients. 💡 Join them alongside other expert industry speakers for an invigorating half day conference discussing ways to navigate the ever-evolving realm of marketing in APAC. 🚀 Together, they'll dissect the latest trends, unveil transformative strategies, and spotlight real-world examples that are reshaping the very fabric of marketing organizations across the region.  📈 Prepare to uncover invaluable insights and practical strategies that will elevate your marketing efforts to greater heights! Date: Friday, 20 September 2024 Time: 9 am to 1 pm Venue: Singapore Business Federation, 160 Robinson Road #06-01 SBF Center (S) 068914 Target Audience: Decision-makers, CMOs, Heads of Marketing and  C-suites Please register at the link: https://lnkd.in/g3J2dmFs #FutureOfMarketing #GlobalBrands #Branding #Localization #InternationalMarketing #B2BMarketing #B2CMarketing #MarketingInnovation #MarketExpansion #MarketGrowth #BrandLocalization #GlobalExpansion #MarketEntry

🏆 Influential Brands Celebrate Top Brands of 2023 🏆 It is a wrap for 2023! In a landscape where consumer expectations evolve at the speed of technology, standing out requires more than just innovation—it demands a commitment to brand delivery excellence. 🚀 🌟 Influential Brands has unveiled the champions of distinction, brands that have not only adapted to change but have thrived by understanding and meeting the expectations of the dynamic Singaporean consumer. 🏅 Among the victors are iconic brands that have become synonymous with excellence in their respective categories: NTUC FairPrice, Simmons Bedding Company, BRF (Sadia), My First Skool, Eu Yan Sang, Kopitiam, Holistic Way, MindChamps, NTUC LearningHub, PlayFACTO School, Woh Hup, AOZ, Din Tai Fung Singapore, Neo Garden, Chow Tai Fook, Arch Angel Brow, Beijing Tong Ren Tang, The Curtain Boutique and ZALORA Group. 💡 As we applaud these brands for their achievements, let's reflect on the essence of influence. It's not just about meeting expectations; it's about surpassing them, leaving an indelible mark on the hearts and minds of consumers. Wishing you all a dynamic and meaningful 2024! #InfluentialBrands #SingaporeExcellence #BrandInfluence