Campden BRI’s Post

Whether you are developing a new product concept or prototype, optimising an existing product, or looking to leverage insights into consumer journeys with your products and packaging, we are here to help. In her blog, Consumer Insights Manager Sarah Thomas shares three key service areas where we can help you to develop winning products that your consumers will love. Read the blog here ➡️ https://okt.to/CShFp3 Read the blog to find out more about how you can apply and benefit from consumer insights. #CampdenBRI #FoodandDrink #ConsumerTesting #ConsumerInsights #FoodScience #FoodInnovation #FoodTechnology #Innovation #Technology #FoodResearch #FoodIndustry #DrinkIndustry #FoodAndDrinkScience #Food #Beverages #FoodAndBeverageIndustry

Whether you are developing a new product concept or prototype, optimising an existing product, or looking to leverage insights into consumer journeys with your products and packaging, we are here to help. In her blog, Consumer Insights Manager Sarah Thomas shares three key service areas where we can help you to develop winning products that your consumers will love. Read the blog here ➡️ https://okt.to/hqNleG Read the blog to find out more about how you can apply and benefit from consumer insights. #CampdenBRI #FoodandDrink #ConsumerTesting #ConsumerInsights #FoodScience #FoodInnovation #FoodTechnology #Innovation #Technology #FoodResearch #FoodIndustry #DrinkIndustry #FoodAndDrinkScience #Food #Beverages #FoodAndBeverageIndustry

Whether you are developing a new product concept or prototype, optimising an existing product, or looking to leverage insights into consumer journeys with your products and packaging, we are here to help. In her blog, Consumer Insights Manager Sarah Thomas shares three key service areas where we can help you to develop winning products that your consumers will love. Read the blog here ➡️ https://okt.to/Vz35JH Read the blog to find out more about how you can apply and benefit from consumer insights. #CampdenBRI #FoodandDrink #ConsumerTesting #ConsumerInsights #FoodScience #FoodInnovation #FoodTechnology #Innovation #Technology #FoodResearch #FoodIndustry #DrinkIndustry #FoodAndDrinkScience #Food #Beverages #FoodAndBeverageIndustry

Many companies choose to conduct sensory analysis to strategically align their products with market expectations. But how exactly do they achieve this? Let's imagine a food company looking to launch a new line of healthy products. Their strategic objective is to appeal to health-conscious consumers by offering nutritious and delicious products. 𝗦𝘁𝗲𝗽 𝗯𝘆 𝘀𝘁𝗲𝗽: ▶️ They identify the taste, texture, and aroma preferences of their target audience ▶️ They discover that consumers prefer a crispy texture that isn't too hard ▶️ They adjust product development and marketing to highlight sensory characteristics that they know will appeal to consumers. This guides product development and communication efforts, creating synergy that drives success. Including sensory studies in a company's strategic planning is essential because it streamlines decision-making and guides the creation of the ideal product. Were you already considering this? #Marketing #SensoryAnalysis #BusinessStrategy #Innovation #ProductDevelopment #SuccessStories

🚀 Calling All FMCG Experts & Enthusiasts! 🚀 Are you passionate about Fast-Moving Consumer Goods (FMCG)? Your insights are invaluable for my upcoming research on [specific focus—e.g., "disruptive marketing and technology in FMCG"]. I’m conducting a study aimed at uncovering key trends and innovations shaping the future of the FMCG industry, and I’d love to hear from you! 💡 How You Can Help: Take a few minutes to fill out this quick survey and share your experience. Your feedback will contribute to important research that could influence future industry strategies. 🔗 http://surl.li/fcovit Why Participate? Be part of cutting-edge research Have your voice heard in shaping industry insights Get early access to the research findings Thank you for your support and valuable contribution! Together, we can make a difference in the FMCG landscape. 💼 #FMCG #ConsumerGoods #MarketResearch #Innovation #DisruptiveTech #Survey #ResearchStudy #IndustryInsights

Innovation meets consumer obsession with The Clorox Company's Foaming Toilet Bomb Toilet Bowl Cleaner! Inspired by their dedication to understanding and delighting consumers, Clorox leveraged AI through their digital core to revolutionize product development. This isn't just about a toilet cleaner—it's a testament to how #CPG companies are embracing innovation to meet evolving consumer needs. By tapping into online trends and consumer insights, Clorox crafted a solution that not only tackles the chore of toilet cleaning but adds a touch of joy to the task. With their digital core, Clorox is staying ahead of the curve, delivering products that resonate with consumers faster than ever before. It's a prime example of how small innovations can lead to big impacts in the CPG industry.

🚀 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝘂𝗮𝗹 𝗠𝗮𝗽 𝗼𝗳 𝗬𝗼𝗴𝘂𝗿𝘁 𝗕𝗿𝗮𝗻𝗱𝘀: 𝗔 𝗩𝗶𝘀𝘂𝗮𝗹 𝗘𝘅𝗮𝗺𝗽𝗹𝗲! 📊 Ever wondered how different yogurt brands are perceived based on their Creaminess and Sweetness? Here's a perceptual map generated using 𝗦𝗲𝗻𝘀𝗼𝗠𝗶𝗻𝗲𝗿 that shows the comparison of 5 yogurt brands based on these key sensory attributes! 👇 🥄 𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 𝗕𝗿𝗮𝗻𝗱 𝗔: High creaminess, low sweetness. 𝗕𝗿𝗮𝗻𝗱 𝗕: Low on both creaminess and sweetness. 𝗕𝗿𝗮𝗻𝗱 𝗖: High on both attributes. 𝗕𝗿𝗮𝗻𝗱 𝗗: Moderate on both. 𝗕𝗿𝗮𝗻𝗱 𝗘: Moderate creaminess, high sweetness. This map gives a clear picture of how brands are positioned in consumers’ minds, helping companies fine-tune their products to meet market demands! 📈 💡 𝗪𝗵𝘆 𝘂𝘀𝗲 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝘂𝗮𝗹 𝗺𝗮𝗽𝘀? • Understand product positioning. • Gain insights into consumer perception. • Make data-driven decisions for product development. • Check out the map below! 👇 #SensoryAnalysis #DataScience #PerceptualMap #SensoMiner #ProductDevelopment #MarketResearch #YogurtAnalysis #DataVisualization

R&D's focus for the next two quarters? Emotional associations, bold flavors and better-for-you products 🔬 I recently read an article on FoodNavigator that spoke about the anticipated growth and diversification of the salty snacks in 2024. The European snack market expects an annual growth rate of 2.5% to 3%, despite economic constraints affecting purchasing behaviors. With consumer trends shifting towards health-conscious and flavor-rich offerings, brands will be forced to innovate, focusing on nutritional benefits, sustainable practices, and leveraging digital technologies to meet evolving consumer demands. What does this mean for R&D though? 🥗While developing products that are nutritious is important, the article also emphasizes the importance of flavor innovation and catering to emotional snacking trends. Brands and Marketing teams will focus on exploring unique, bold flavors and combinations to captivate consumers seeking novelty and comfort through their snack choices. This will of course put pressure on R&D teams to innovate and come up with surprising ideas in limited times. 👌From a marketing perspective, this approach aims to satisfy the emotional and experiential aspect of snacking, which has become increasingly significant for consumers who are now looking for an escape or a treat in their daily routines. But from a R&D perspective this involves understanding the consumer thoroughly and also evaluating how certain ingredients would be perceived by the consumer. Thankfully, AI tools are here to help R&D teams navigate this new domain.

Innovation should be part art and part science. One of the presentations at the #NewProductsConference from Prepared Foods Magazine described this working very well and made an impression. 🥸+🤓 Companies that embrace #data & #insights, checked against creative and sometimes daring ideas, will find success. 🤓+🥸 I’ve seen top #restaurantchains launch some crazy items. Fun, wildly outside of the box ideas. How do you know whether there’s a place for this kind of idea in your brand? Could it even be part of your brand’s ethos? Does your consumer believe, “The crazier the better.”? Or does your consumer prefer to explore new flavors and ingredients in a more familiar format? Are you better off thinking along the lines of new sauces on a burger, or new toppings on a pizza? 🔎 That’s the insight. Know your consumer. Know your customer. Know how far they will go.  🔍 Once you know those answers, you can push the limits and still maintain, maybe even enhance, your brand image and value. At the New Products Conference, I saw a brand that created a new line of products under a legacy brand. They analyzed flavor and ingredient trends and connected those to their core consumer. When they had some solid ideas, they created product concepts and tested those with consumers. Every aspect was evaluated, from the flavors to the packaging.  In the end, they had several solid ideas that would resonate. Rather than continued testing to narrow the list further, they relied on their team to make the final call. In #foodservice, we have access to gigabytes of data that can provide a near 360-degree view of the industry. We can spend hours digging into trend data, consumer preference data, and internal sales data to find #whitespace, that perfect unmet need for our product. However, only an experienced team that understands how the market works will truly be able to find that sweet spot. That team can be internal or external partners. The important thing is to bring in the perspective of experienced marketing, sales and supply chain professionals to help frame your ideas. 🏆 A balanced approach – Research and insights plus a dedicated, experienced team. That's the winning combination. ESA - Elohi Strategic Advisors