Today, we are proud to announce renowned designer, Haider Ackermann, as our first-ever Creative Director. With a vision grounded in purpose, his appointment signifies a new chapter in our story. “When it comes to the marriage of craftsmanship and beauty, there’s no one more fitting than Haider Ackermann. He intuitively understands Canada Goose as a brand apart from all others, and that authenticity, craftsmanship and performance are the cornerstones of our brand.” - Dani Reiss, CEO This partnership is marked by the launch of an exclusive style in support of Polar Bears International (PBI), which is at the forefront of efforts to study, understand and protect polar bears and their declining habitat. "What drew me to Canada Goose is not only how they have created a category, but also its authentic reputation and drive to stay committed to its purpose. My hope is that by coming together with the extraordinary climate champion Jane Fonda, we can help drive people to act – and to do it now." Haider Ackermann, Creative Director Learn More: https://lnkd.in/e7asJhtG
sounds like a very promising fit for the brand. Looking forward to the outcome.
Saving the polar bears but what about all the other animals they torture in the process….
Without my glasses on I thought you’d appointed a levitating head, a very creative one at that. Congratulations to all involved, especially the polar bears from which this hoodie would be incredible camouflage. 🤍
I struggle to see the connection to what both parties are looking to achieve?
That’s a fantastic move ! Congratulations to Canada Goose. Its a perfect marriage. Can’t wait to see the outcome #epic.
These are amazing news 👏🏼👏🏼
Wow, your team are such innovators.
This guy does not look happy!
This news is not only about the nomination of a creative director. It is also a way to resonate with consumers who are sensitive to causes dear to the company. It is a reminder of what the brand stands for and is inductive of authenticity. Interestingly, on the company’s website, the hoodies already appear to be sold out. Maybe Jane Fonda, portrayed together with Haider Ackermann on the company’s webpage, has also something to do with it.