We are thrilled to have collaborated with OLAY and P&G to develop the AI technology used in this campaign, which helped predict the aging process to showcase the effects of OLAY's Regenerist products. At Canfield Scientific, we remain committed to advancing skincare with scientific innovation and empowering people to look and feel their best at any age. Here’s to many more years of innovation and partnership! #ImagingExcellenceFromCanfield #ScienceBasedSkinCare
For decades, women of all ages have trusted OLAY with their beauty care needs. In the brand’s new campaign, OLAY cast real women who have been using Regenerist products for years as its newest spokespeople. They showed the women how AI predicted they would have aged without using Regenerist products, using technology created by P&G and Canfield Scientific. In nearly all cases, the women look younger in real life than in the AI-generated images. OLAY’s Micro-sculpting Cream diminishes fine lines and wrinkles in under a month, providing 24-hour hydration with hyaluronic acid, niacinamide and amino peptides. We’re proud to see #PGInnovation at work, benefiting women through every stage of life. Read more about our innovations: https://lnkd.in/gPS5ydhE
R&D Vice President, Victor Mills Society, Procter & Gamble
1moGreat technology 👏