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Curious about the intersection of technology and marketing? Discover how brands are harnessing the power of generative AI to enhance their search strategies. #GenerativeAI #MarketingInnovation https://bit.ly/3ARcdSI

📄 In our recent column for WARC, Debra Aho Williamson, Founder and Chief Analyst at Sonata Insights, and Eli Goodman, CEO of Datos, A Semrush Company, analyzed how AI is affecting consumer search behavior. While platforms like ChatGPT and Perplexity are getting a lot of attention, traditional search engines like Google continue to dominate. Our research found that fewer than 1 in 6 traditional search users have adopted AI platforms, and nearly all of those users still rely heavily on Google. Even with Google’s introduction of AI tools like Gemini, consumer behavior isn’t shifting as dramatically as expected. So, while AI is poised to shape the future of search, for now, traditional search remains stable and widely used. For a deeper look at the data and what it means for search trends, read more here: https://hubs.li/Q02R2JLz0 For even more insights, join our first roundtable tomorrow: https://hubs.li/Q02R2JQ40 #AltData #ClickstreamData #AI #Search #DigitalTrends

Think with Google sat down with Brendon Kraham, VP of search and commerce, to get answers to the top questions advertisers are asking about the future of Search. Brendon Kraham breaks down the latest search innovations as follow: * Visual search: Lens hits 20B monthly searches! * AI Overviews: A “supersmart librarian” for Search. Discover what the latest search innovations means for marketers on: https://lnkd.in/eE5Akbk5 #googlesearch #ai ##ppc #googleads

The search for answers has evolved. Consumers are shifting away from traditional search engines and towards social media and AI platforms. This is bound to have impacts on the advertising industry. How brands can maximize consumer searches in the age of generative AI https://lnkd.in/gc63bpwp #SearchEngine #Marketing #AI #SocialMedia #Ecommerce

If you want to leverage more AI for customer experience, you'll want to check out this guide from Labelbox! 💡 It'll walk you through how to explore and better understand search query topics and classify product descriptions/listings to make more data-driven business decisions around the customer experience. ⤵ #ai #machinelearning #genai #dataops https://lnkd.in/g4NySF5p

🔍 AI promises disruption at every turn. However, Sonata's latest big research tells a different story. 🚀 Key takeaways? Let’s dive in: 1. Google’s Resilience 🏰 Despite the AI hype, Google’s dominance in search remains unchallenged. With a stable share of traffic and increasing search frequency, Google is proving that innovation doesn’t always mean disruption. 2. AI Search: A Growing Contender, Not Yet a Titan 🤖 Platforms like ChatGPT and Perplexity are gaining traction, but the gap between them and Google is vast. AI search is on the rise, but it’s not the nemesis it’s often portrayed to be—at least, not yet. 3.Perplexity’s Journey: A Small Fish in a Big Pond 🐟 Perplexity’s search traffic grew nearly 5x last year, but it still represents just a fraction of Google’s user base. Its engagement may be stronger than some other AI platforms, but it’s a long road ahead. 4. The Power of Social Search 📱 YouTube leads the charge with more than 40% of its users engaging in search. However, the broader social search landscape remains underwhelming—more a side dish than the main course. 5. Retail Search: Stability with AI on the Horizon 🛒 Retailers, take note: Search remains crucial, with 69% of consumers likely to use the search bar first when visiting an ecommerce site. And while AI chatbots are poised to make an impact, their influence on retail search behavior is still a year (or more) away. For marketers: 🔥 While AI is a hot topic, consumers are still relying heavily on search engines like Google to validate, expand, and complement their research. Even though social media platforms often discourage outbound links, users still turn to search engines for deeper exploration, with social media often serving as the initial source of influence. The takeaway? 🎓 Focus on the channels where your audience is already active. Be agile and prepared to adapt as the landscape evolves, but don’t lose sight of the platforms that consistently drive results. 🤔 P.S. The reason for my research was that, for some reason, the best-converting keywords for our company over the last year were brand keywords, and the best-converting landing page was the homepage—which had never been the case before. I tried to figure it out and it seems that AI tools consider us (hopefully fairly) one of the best in the market. #DigitalMarketing #AI #SearchEngineOptimization #Ecommerce #MarketingStrategy #Google #YouTube #Innovation

Generative AI is poised to upend every aspect of search marketing. In this episode of What It Means, Senior Analyst Nikhil Lai explains the rapid changes that search marketers need to prepare for now.

AI search engines are set to transform how people find information online. Is your brand ready for this shift? 🔍 Explore the risks and opportunities and see how to stay ahead in the AI search revolution. #AmsiveInsights #AIsearch #DigitalMarketing

**"AI is disrupting traditional search-click models, leading to fewer click throughs despite stable search rankings Brands need to adapt to AI-driven search behaviors to stay competitive. #AI, #searchclickmodel #clickthroughs #searchrankings, #digitalmarketing, #brandstrategy

Is your brand represented accurately in AI searches? Are you monitoring AI platforms' results? Explore the opportunities AI search and chat platforms present to marketers, making sure you avoid pitfalls along the way. ##SearchMarketing #AISearchEngines