CareerSpring’s Post

Marketing and sales: Marketing: Purpose: Marketing is focused on creating awareness, generating interest, and building a positive perception of a product or service among potential customers. Activities: Marketing activities include market research to understand customer needs and preferences, branding to establish a unique identity for the product or service, advertising to reach target audiences through various channels such as TV, radio, digital platforms, and social media, content creation to provide valuable information and engage with the audience, and lead generation to attract potential customers. Outcome: The ultimate goal of marketing is to attract and retain customers by delivering value and creating strong brand loyalty. Sales: Purpose: Sales is focused on converting leads and prospects into paying customers through direct interactions and negotiations. Activities: Sales activities include prospecting to identify potential customers, lead qualification to determine their level of interest and readiness to buy, product demonstrations to showcase the features and benefits of the product or service, negotiations to address customer concerns and close deals, and relationship building to maintain long-term customer satisfaction and loyalty. Outcome: The primary objective of sales is to generate revenue by closing deals and driving transactions. TalentServe #Talentserve #marketing and sales #Talentserve

Unconventional Sales Techniques to Elevate Your Strategy In the competitive world of sales, thinking outside the box can make all the difference. Here are some innovative sales techniques that go beyond the traditional approaches and can give you an edge: 🔍 Micro-Targeted Personalization: Hyper-Personalization: Move beyond basic personalization. Use advanced analytics to understand micro-segments of your audience and tailor your approach to their specific needs and preferences. This could include personalized video messages, tailored content recommendations, and customized product offerings. 🌐 Leverage Digital Twins: Virtual Simulations: Create digital twins of your customers' businesses to simulate how your product can address their unique challenges. This virtual model helps visualize the impact of your solution, making your pitch more convincing and tangible. 🤝 Social Selling 2.0: Influencer Partnerships: Collaborate with industry influencers to reach a broader audience. Influencers can introduce your product to their followers, adding credibility and expanding your reach. This goes beyond mere endorsements to creating genuine partnerships where influencers engage with your product in meaningful ways. 📚 Educational Selling: Teach, Don’t Sell: Position yourself as an educator rather than a salesperson. Offer free workshops, webinars, or courses that provide value to your prospects. This approach builds trust and positions you as a thought leader, making prospects more likely to turn to you when they're ready to buy. 🎯 Reverse Selling: Let Them Sell to You: Flip the script by asking prospects to explain why they think your product could be beneficial for their business. This approach encourages them to articulate their needs and the potential value they see in your product, making the conversation more engaging and insightful. 🧠 Neuroscience-Based Selling: Understand the Brain: Use insights from neuroscience to enhance your sales techniques. Understand how emotions and cognitive biases affect decision-making. Tailor your pitch to trigger positive emotional responses and address cognitive biases that might hinder the decision-making process. 🌍 Cultural Adaptation: Cross-Cultural Selling: Adapt your sales techniques to align with the cultural norms and values of your prospects. This involves understanding cultural nuances and tailoring your communication style to resonate with different cultural backgrounds. By incorporating these unconventional techniques into your sales strategy, you can differentiate yourself from the competition and create more meaningful connections with your prospects. Embrace innovation in your sales approach to drive better results and foster long-term relationships. #SalesTechniques #InnovationInSales #DigitalMarketing #Personalization #DigitalTwins #SocialSelling #EducationalSelling #Leadership #Neuroscience #CulturalAdaptation #SmallBusiness #Virtualassistant #Mindset

Becoming a Good Sales Professional: " You are not in sales but wishes to be: this is as simple as described below. Basic characteristics of a sales man: 1- Observant (Attention to details) 2 - Ready to listen ( Good listener) 3- Converting statements into digits (Data Analytic) 4- Empathetic & Trust worthy Step No.1/A: Know your product/services (100%) in terms of of its Features, Applications and benefits. Step No.1/B Discover product/service differentiation from others & USP Step No.2: Know your Target market & Segment & absolute idea about DMU + Influencers Step No.3: Need identification & How your product/service FAB are addressing that need. Step No.4: Generate Value of your product/service according to the identified need - (Creating Customer value proposition) - Sell Value and not the product Step No.5 Sell higher than others (quantity & Price) by adding value. Step No.6: Excellent after market/sale services. (The most critical and important step)

Account-based #selling requires engaging with an array of stakeholders & influencers- any of which can derail a deal. One of the risks of deals stalling or customer relationships fizzling out is your “lead” or internal champion leaves or moves on to a new role. It’s on you as a salesperson to keep opportunities progressing and keep expanding customer relationships and conveying the value your organization is delivering. Ask questions about what’s important to them. Share insights about what’s on the horizon. Show that your primary concern is always what’s best for the customer and you’ll establish and maintain trusted partner status. #salestips #customerengagement #accountmanagement #Sales

📢 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐀 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧 In my previous role as a Social Media Executive, I was tasked with generating and nurturing leads across various platforms. While lead generation falls under marketing, the process of converting those leads into sales is a function of the sales department. This distinction is crucial in understanding the roles and responsibilities of each function within an organization. Marketing's role is to attract and engage potential customers, generating interest in the product or service. This is done through various strategies such as content marketing, social media campaigns, and advertising. However, the ultimate goal of marketing is to generate qualified leads that can be passed on to the sales team. On the other hand, the sales team is responsible for converting these leads into customers. This involves building relationships with leads, understanding their needs, and demonstrating how the product or service can meet those needs. The sales team plays a crucial role in the conversion process, using their skills and expertise to close deals and drive revenue for the organization. In my experience, I found that effective communication and collaboration between marketing and sales are essential for success. Marketing should provide sales with high-quality leads that are more likely to convert, while sales should provide feedback to marketing on the quality of leads and any adjustments that need to be made to the marketing strategy. It's important for organizations to recognize the distinct but interconnected roles of marketing and sales, and to provide support and resources to both functions to ensure their success. . . . . . . . #sales #vs #marketing #digitalmarketing #socialmedia #linkedln #socialmediamarketing #experience #difference

Sales and marketing are two sides of the same coin in a business context. While sales and marketing share common goals and collaborate closely, it's important to recognize their distinctions, especially when you plan on hiring a Social Media Manager. Our roles are often thought of as making a sale when what we focus on is lead generation that WILL lead to sales. In a nutshell, here's how you can describe our ROLE in your business: We help you create awareness, attract leads, and build relationships WHILE you focus on direct interaction with potential customers or prospects to close deals. Acknowledging these differences can lead to more effective overall business strategies. I hope this helps you better strategize how to run your business on Instagram 😊 What are some common misconceptions people have about sales and marketing? Contact Us Now👇 Visit us: www.brandpixa.com don't forget to FOLLOW us @brandpixa #sales #marketing #salesandmarketing #leadgeneration #igtips #leadgenerationstrategy #brandpixa

The new-to-job workflow is a classic trigger based sales outreach campaign on LinkedIn. But most people get it wrong, either from the start or in execution. Here's how to nail it to hit the right people with the right message every time. 1. Instead of just selecting Changed Jobs in your Recent Updates, make sure you also select: Less than 1 year in Years in current company AND Less than 1 year in Years in current position Without doing this, you'll be messaging people who've recently changed their title but haven't changed anything else. 2. Titles can often be complicated. When referencing them at scale you need to normalize and check every title. Saying something like: "I see you've just joined COMPANY as a Fractional CMO ► Brand Development & New Product Commercialization | CPG | FMCG" is not gonna fly. I'll normally do this on Google Sheets with the GPT for Sheets extension. Let me know if you'd like the prompt and I'll leave it in the comments. 3. Hard selling or asking for a call right off the bat is a mistake. Oftentimes when someone's just joined a new organization they need at least a couple of months to settle in, learn the company and their new industry. 4. So delaying your last followup message or close off message by a month or two or three works nicely. Hope this helps!

Your sales teams have spent years understanding your customers, the market, and your products. The part they really enjoy is the sales process. They like helping people, they enjoy being thanked for supplying solutions to problems. Let's face it they are probably struggling to navigate LinkedIn as a Sales Tool and definitely don't see themselves as future influencers and quite frankly haven't got the time to learn all of this shuff! They are nervous when it comes to cold calling, It's just not their bag. Is it not time to realise that what these guys and gals want is face2face customer selling time? Would it not be a more effective use of their skills and time if it was spent actually speaking to customers and prospects from the trade show floor? This is where they can excel, where they can interact with prospects and customers and show their true value to YOU by explaining YOUR core values and propositions to customers? At Access Displays Ltd we help companies like yours exhibit by designing and building eye catching exhibition stands. We understand your sales process and your route to market. We understand what is important to you and what is important to your customers. We can help you communicate your most important messages on your trade show booth so that customers understand what problems you solve, how you can help them and how to make your trade show a success. If you would like to find out who we have helped since 1990 and how we can help you and your sales team be even better on the trade show floor. Please send me a DM or email info@accessdisplays.co.uk #b2bsales #b2bmarketing #marketing

What should a marketing team learn from the sales team and what should the sales team learn from the marketing team.🤝 💪 What truly thrives, they need to learn from each other. 🧠 Here's a breakdown of the knowledge exchange: Marketing Learns from Sales: 👂 1) Customer Needs - Sales reps are on the front lines, hearing real-time customer concerns and desires. 🗣️ Marketing can use this intel to tailor messaging and content that resonates. 🎯 #VoiceOfTheCustomer 2) Effective Communication - Salespeople know how to connect, build rapport, and address objections. 🤝 Marketing can leverage these skills to craft compelling narratives and calls to action. 🧲 #TheArtOfThePitch 3) Sales Cycle Insights - Understanding the sales journey helps Marketing nurture leads at every stage. 🧭 This means creating targeted content for each step, from brand awareness to decision-making. 🧲 #NurturingLeads Sales Learns from Marketing: 👂 1) Target Audience - Marketing has a deep understanding of the ideal customer profile. 🎯 Sales can use this data to qualify leads and personalize their approach. 🤝 #KnowYourAudience 2) Market Trends - Marketing stays ahead of the curve on industry trends and competitor activity. 📈 Sales can leverage this knowledge to position your product effectively. 🥇 #CompetitiveEdge 3) Marketing Qualified Leads (MQLs) These leads are more likely to convert, so sales can prioritize them for outreach. 🧲 Marketing provides valuable data on who's most interested, saving sales reps valuable time. ⏳ #SalesEnablement 🎯 By implementing the insights outlined above, these teams can leverage their unique skills and strengths to achieve remarkable results. #MarketingAndSales #DreamTeam #ContentMarketing #LeadGeneration #GrowYourBusiness #jinishshah