⁉️How to (re)engage with your customer(s), while motivating and developing the mindset of your engineering teams?
I really like this approach of the Experience Days from Bosch, beyond the simple “showcase” of Bosch technologies and products, I also see some powerful implications, like for example:
🤔 Create expectation:
These events are recurrent, and tend to show not only new products but also new iterations of existing or in development products. Customers invited to the event will get to not only see but also experience these products. The recurrence may create expectation, curiosity, which can be a door opener to commercial discussions.
💡Motivate the engineering teams, and foster innovation:
Engaging the customers early with innovative products or early engineering demo software is a great way to get early customer feedback, and checking market potential. It is also a great opportunity for the engineering teams to get direct customer feedback, which tends to motivate them in developing the best system possible, even at such an early phase.
🙋♂️Business-driven mentality:
The direct contact between customers and engineering teams definitely help the engineers to develop a more business-oriented mentality (what does my customer expect, and how can I deliver).
🤯 User Experience:
Customers will interact for the most part with the presented systems for the first time. They will definitely share their views on their overall experience and interaction with the systems, and what an end customer might do or expect. Engineers tend sometimes to focus on the technology more than the way the end user will use the end product. Such an event is therefore a great opportunity to refine it, and the “story” how you present it (while in all fairness this in the end lies more in the hands of the OEM, not so much of the Tier1)
🧑🔬👩🔬Build on your assets:
It is not so widely known, but Bosch Corporate Research is a large organisation within Bosch, regularly delivering a comprehensive set of technologies in state relatively close to industrialisation. An event like the Experience Days typically will demonstrate many of these innovations, in context of industrialized or series development embedded products. This is made possible through close collaboration between Research teams and Product Engineering teams.
This opens a path for closer collaboration between these two « worlds », and potentially accelerates industrialization of new technologies, in context of a user relevant product, fitting customer and market expectations.
🗣️ And you? What do you think about this initiative? How does your company engage with its customers/prospects?
#Bosch #Adas #XC #LikeaBosch #Cooperation #CustomerEngagement #R&D
Bosch Research, Bosch Mobility
What better way to get to know our latest hardware and software innovations than through hands-on driving experiences at the Bosch Experience Days 2024 in Renningen, Germany? With over 30 demo vehicles available, we show our customers what moving #LikeABosch really means: shaping a new era of mobility. Together. Let's move #LikeABosch.
Senior Service Training Specialist Retired at Toyota North America
1moAgain, why do we need to add tech to the auto? It needs to be an option not forded upon the consumer! Agreed that it has benifits, but not everyone wants or needs it!