Blending Business with Leisure…
The MICE industry is no longer just about “Boring Business”, the industry is transforming towards the rising trend of “Bleisure” where Business Travel meets Leisure Travel, as the boundaries between work and personal life continue to blur.
Companies and employees increasingly emphasize work-life balance. Incorporating leisure activities into business trips through organizing meetings, incentives, conferences, or exhibitions in destinations that offer extensive leisure activities allowing employees and the wider business community to unwind and enhance their business travel experiences while maintaining productivity.
Many companies are recognizing the benefits of allowing employees to combine business with leisure. Extending business trips to include additional elements of ‘personal enjoyment’ can reduce burnout, improve job satisfaction, and enhance employee well-being.
Recent studies show that bleisure travel is on the rise. According to a survey by Expedia, 60% of business trips now include a leisure component. This trend is especially popular among millennials, who value experiences over material possessions. (Source: Embracing the Rise of Bleisure Tourism: A Guide for Modern Travelers, Digital Guest, Aug 2024).
At Miral we’re betting on this rising trend of bleisure. We offer an appealing value proposition for companies who look to inspire their employees and their visitors through very unique and diversified venues, incentives, and services, combining the best of both worlds - Business x Leisure.
#YasIsland #Bleisure #MICE #Miral #MakeItMemorable
🎙Unlock valuable insights on designing attractive incentive programmes in the MICE industry with our Director - Consumer & Business Events, Leon Marsh and Nicholas Hall, CEO of Digital Tourism Think Tank.
Dive into:
• Miral's cross-island proposal: Identifying ideal event spaces with seamless partnerships across Yas Island.
• Exclusive incentives for large groups: How the 7.5% rebate and other perks help event organisers to bring their event to Yas Island.
• Incentives as a growth tool: Learn how Yas Island is attracting events with strategic incentives.
Listen to "Unlocking Value: How Incentives Support the Growth of MICE for Yas Island" and learn how we activate its destination’s potential! ✨
#WeAreMiral #InAbuDhabi