Learn more about MICE : an often untapped and underdeveloped segment of the hospitality industry which can deliver substantial Revenues to the right hotels when well prospected !
🔍 Let's crack the code 'MICE'. What exactly does MICE stand for? 🕵️♂️ 🔸MICE is an abbreviation for 4 terms that describe what MICE industry consists of, which are Meetings (Corporate Meetings), Incentives ( Incentive Travel for Corporate Employees), Conventions (Conference of Professional Associations), and Exhibitions (Business-to-Business (B2B) Tradeshows). Mega Events & World Festivals (Large scale events and international festivals). 🔸The MICE industry is one of the significant contributors to Thailand's economy. In the fiscal year 2023 (from October 2022 - September 2023) MICE industry generated the total economic value of 1.03% of Thailand GPD or over 180,000 million Baht and created over 185,000 job positions. 🔸More details in each industry and how MICE industry contribute to Thai economy, we will delve into each sector next time. Stay tuned! More details of MICE at https://lnkd.in/fYTU6mv #TCEB #BusinessEventsThailand #MICEUpdate #Meeting #Incentive #Convention #Exhibition #MegaEvents #WorldFestival #MICE