I try to encourage some of my clients to put fees built into pricing. I’ve seen this as well with consumers survey feedback and reviews. I think people want transparency from the get go, rather than waiting till checkout to see that they will also be charged an additional $5 dollars or whatever you fees come out to. We have tons of clients in NYC and they just changed the ability to have certain fees; So now your best option is to just build it in. While it’s a pain for restaurants initially, I think that it definitely can be beneficial in the long run.
Executive Editor at OCBJ; Food Writer; Moderator. Former Correspondent at Business Insider, former NRN senior editor and tech editor, former business writer Orange County Register
This Mother’s Day, 42% of consumers plan to purchase food from a restaurant. Among those consumers, 74% plan to dine in and 50% plan to purchase from a chain restaurant.
Explore more with Technomic’s Mother’s Day Foodservice Trends to Watch infographic.
As we discussed last week, Gen Z’s massive spending power is reshaping brand strategies across every consumer industry. Here’s how some brands are responding:
* Caribou Coffee is creating a dating show on TikTok.
* Bojangles is launching Instagram-famous menu items like Bo-Berry cookies.
* Chicken Salad Chick is tapping local influencers for improved imagery and virality.
While these are good first steps, the companies that will truly win the Gen Z market will be those that rethink their entire customer experience, with a focus on digital engagement.
Gen Z is the first generation to grow up with smartphones. Viral mobile apps like Duolingo, Clash of Clans, and Strava show that gamified experiences and a sense of community are key to retention. Restaurants of the future will need to offer digital experiences that are both fun and community-driven, blending online and in-store interactions into a cohesive, engaging journey.
Gamification is crucial, but so is integrating all customer touchpoints. Whether it’s ordering online, dining on-premise, engaging on social media, or participating in branded events, the experience needs to be seamless and consistently engaging. For Gen Z, great food isn’t enough; the overall customer experience must be meaningful and memorable.
At Hang, we allow brands to also offer rewards for non-purchase actions, such as engaging on social media, completing branded challenges, playing minigames, or referring friends. Brands can even offer gated specialty products or experiences to the most loyal customers to create a sense of exclusivity and “VIP treatment” for their superfans.
We provide the tools for any brand to undergo a true digital transformation and redefine their engagement with customers across every touchpoint. If you’re a restaurant looking to adapt your digital strategy for the modern consumer, I’d love to tell you more– DM me!
If pressed to name the top restaurant chains in America, your mind might zoom straight to fast food joints: McDonald's’s, Chick-fil-A Restaurants, Burger King. And while fast food does dominate the list of the country’s top 10 most profitable restaurants, just outside those rankings sit a couple full-service sit-down restaurants whose annual sales sit comfortably in the billions. One is Olive Garden, with 908 restaurants and earnings totaling $5.1 billion in 2023. The other, perhaps unexpectedly, is Texas Roadhouse, the 19th biggest restaurant chain in America with $4.8 billion in sales last year.
https://lnkd.in/gGxB4aST
Wondering if outsourcing food delivery is a better option for your restaurant? 🤔
Our latest article showcases the dynamic landscape of outsourcing–its undeniable advantages and potential challenges in the realm of restaurant delivery.
Read the full article to find out more before making your decision: https://lnkd.in/e-eYSUPs#FoodDelivery#RestaurantDelivery
Thinking tacos with friends for Cinco de Mayo?
🛒 Grocers sell 47% more taco ingredients leading up to May 5 — and shoppers can expect to spend ~$57 while they’re at it.
🌮 Or maybe you’re thinking of going to your favorite taco restaurant? You won’t be alone, as we usually see a 12%+ increase in foot traffic.
#grocery#restaurant#foodandbeverage#consumerinsights
Talk about a long lasting family business! A good quick read on this history of the hamburger and one of Connecticut’s historic restaurants #CT#familybusiness#newhaven#hamburgerfolklore
Did you know that the average food cost percentage in a restaurant is around 33%? 🍔
Your restaurant menu is the single most important piece of information customers have about you. Naturally, that includes the prices—which a restaurant owner should spend a fair bit of time considering. The most important step you can take toward making sure your menu items are priced appropriately is having a solid understanding of food cost percentage.
Read more on our blog: https://bit.ly/3IpKBEV#Yelp#YelpForRestaurants
🚨FOOD INDUSTRY NEWS🚨
CAVA blows analysts expectations after immense earnings season.
The restaurant chain has soared more than 300% since its initial public offering in June 2023, giving it a market valuation of over $10 billion.
That equates to $33 million for each of its 323 restaurants, a staggering sum even for a chain that’s rapidly expanding. 📈
#earnings#cavagroup#restaurant#foodindustry#newsletter
Restaurant Growth Catalyst | Foodtech Digital Strategies for Increased Revenue
5moI try to encourage some of my clients to put fees built into pricing. I’ve seen this as well with consumers survey feedback and reviews. I think people want transparency from the get go, rather than waiting till checkout to see that they will also be charged an additional $5 dollars or whatever you fees come out to. We have tons of clients in NYC and they just changed the ability to have certain fees; So now your best option is to just build it in. While it’s a pain for restaurants initially, I think that it definitely can be beneficial in the long run.