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Carl Orsbourn Carl Orsbourn is an Influencer

SVP - Food, Hospitality & Retail | Innovating ops with AI, automation & offshore labor for Restaurants, Retail, Tech, Multi-Units | Bestselling Author | Co-Founder | Board Member |Tech Thought Leader

Include the cost of delivery in your item price versus separating it out….so says the data presented by Andrew Custage of Medallia who questioned customers on their preferences - here at Food On Demand 2024. What does your restaurant do on pricing delivery? The Digital Restaurant #fooddelivery #pricing

Emma Rivera

Restaurant Growth Catalyst | Foodtech Digital Strategies for Increased Revenue

5mo

I try to encourage some of my clients to put fees built into pricing. I’ve seen this as well with consumers survey feedback and reviews. I think people want transparency from the get go, rather than waiting till checkout to see that they will also be charged an additional $5 dollars or whatever you fees come out to. We have tons of clients in NYC and they just changed the ability to have certain fees; So now your best option is to just build it in. While it’s a pain for restaurants initially, I think that it definitely can be beneficial in the long run. 

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(TJ) Thomas Schier, Jr

Chief Operating Officer | Chief Executive Officer | Keynote Speaker | Brand Growth | Franchise Development | Culture Building | Strategic Operations | Entertainment | Hospitality | Financial Performance | Author

5mo

Food quality better with pickup. You could argue one’s time is worth the higher price but I’d rather pay less and get better food by picking up

Nancy Luna

Executive Editor at OCBJ; Food Writer; Moderator. Former Correspondent at Business Insider, former NRN senior editor and tech editor, former business writer Orange County Register

5mo

That was a terrific session. Learned a lot. Andrew Custage always brings his A-game, as do you Carl Orsbourn and Meredith Sandland.

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