Carlos Gomez’s Post

Promoting your retail business is much different than it was 10 years ago. That was a big chunk of this episode of It's Out To Lunch Baton Rouge with Stephanie Riegel. Stephanie asked Fleurty Girl founder Lauren LeBlanc about their social media structure. Lauren says, "It' a lot of work. And as a retail store owner, it's a lot more work than it's ever been before... I thought I was going into the T-shirt business. Now I'm in broadcasting. Isn't that wild." Building out content for your digital platforms can seem daunting, we get it! Let us help you navigate the digital landscape. We can talk about your digital media goals and find ways to make it fit in your budget.

🚨 Are you "Latino Coating" your business or truly connecting with our Hispanic community? 🚨 The Hispanic Marketing Council (HMC) has highlighted a critical issue in marketing today – superficial efforts to include Latino elements without genuine understanding or respect. This "Latino Coating" not only undermines the rich and diverse Hispanic culture but also misses out on authentic engagement with a market that represents $3.2 trillion in GDP and 20% of the U.S. population. It's time to move beyond surface-level tactics and invest in real connections. Authentic engagement means: ✅ Increasing Hispanic marketing spend to match the market's buying power. ✅ Understanding and respecting the complexities and diverse perspectives within Latino culture. ✅ Ensuring meaningful and genuine representation in all marketing efforts. Join the movement to #StopLatinoCoating and make a real impact. Learn more about this important campaign and how you can get involved: stoplatinocoating.com #HispanicMarketing #AuthenticEngagement #Marketing #Diversity #Inclusion

Have you heard us over the radio lately? 📻 Local advertising helps you connect with your neighbours, participate in local events, and show that you're more than a faceless operation. 🫥 While establishing a national footprint is a worthy goal for many businesses, local advertising and community connections should never be overlooked. A strong local presence is crucial for building brand reputation and fostering long-lasting relationships with your community. 🤝 💯 As the wise Oprah Winfrey once said, "Surround yourself with only people who are going to lift you higher." Just as climbing a mountain requires occasional glances back at the path you've travelled, achieving national success means acknowledging the community that helped get you there. 🗻 My biggest piece of advice is to never lose sight of your local legends. They're the foundation that will support you through every peak and valley along your journey. 💬 #LocalAdvertising #Community #Connection #PanacheFinance

Hey Marketing peeps. There's a lot of discussion around a majority minority America, and whether brands are ready to address it. Here's a free webinar from The Conference Board and its Hispanic Marketing Council (HCM) based on a research study funded by Kantar, TelevisaUnivision, ThinkNow and the 3AF: Asian American Advertising Federation

Check out these stats from the Hispanic Marketing Council! #LatinoCommunity #HispanicStats #DiversityMatters #HispanicMarketing

At Lowton and Golborne News, we love small, local businesses. We also know that spending out large sums on advertising can be daunting and, for some small businesses, simply unaffordable. But you still want a way to get more local customers, right? 🤔 That’s why we: ✔️ Keep our advertising prices low, so that small local businesses of all kinds can afford to try advertising with us ✔️ Offer a package of ongoing promotion rather than a ‘one-off’ ad – spreading your promotion over six months and using a number of different channels – to maximise your local exposure. And you can promote your business with us for as little as £65 for six months. Find out more - send us a DM or take a look at our site: https://buff.ly/3U3jiH6 #smallbusinessadvertising #hyperlocal #lowton #golborne #wigan

Color me blue, but 37 nights and 38 days left in the every-four-year angst, and here we are with another lackluster political ad season. Lackluster is putting it kindly. Can’t say I’m surprised: judging by what we’ve been hearing from clients who operate in that realm, it feels like the whole category has waved the white flag and adopted block and tackle as a mantra. Inspiration and creative horsepower? Not so much. Still, and regardless of your partisan affiliations, you might figure that with an opportunity-rich matchup at the ticket top, something great would have bubbled up. Somewhere. In American history, it frequently has. Draw a twisty line from the LBJ “Daisy” spot to Reagan’s “Morning in America” to, giving the devil its due, Willie Horton against Dukakis and the incidence of good-to-great is impressive. The last cycle-commanding spot I can think was Bernie Sander’s “America.”  That was back in 2002, it was in the primary, and it wasn’t enough for the win. But that loss isn’t why we’re seeing so damned much consistently uninteresting work from ticket top to bottom. It’s the same addictive malady afflicting advertising as a whole: the shift from strategic to tactical, brand to retail, durably memorable to transitory forgettable. Some will tell us it’s all collateral damage from the rise of social media and the attitude that idea-based creative is disposable and fungible, not essential and precious. And while might be something in that, I’m thinking more about the debilitating impact of our current over-reliance on data. Here’s the problem: data gives us a perfectly lovely window into “relevance,” defined as “what will have meaning to the audience.”  In theory, by connecting that meaning to product being sold, you jump over the moat, lower the drawbridge, and get invited into the consumer’s warm and fuzzies. Theory, in this case, can only take you so far.  Because when paint-by-numbers pretense meets our tough, competitive, attention-deficit world, reality emerges. In part, because elevating relevance over “interest” not only skips over critical rungs in the AIDA ladder, but also invites exactly the kind of solution Maslow warned us about. The bit about when you all you have is a hammer, the solution to every problem looks like a nail. For a whole lot of political marketers, that nail is connecting a hot button issue with a candidate who either gets it, feels your pain, has a plan, or will get it done on day one.  Then, they pound the living daylights of it. Substituting media throw-weight and repetition for something that will not only build interest and desire but stand out in conditions that are  maddeningly fragmented. Where does that leave us?  Right where we are. Addenda: this morning's Ad Age newsletter talks about "how liberal creators" are breaking through. Seems that big, bright orange, "click-baity headlines with arrows are the difference-makers. Shudder.

Congratulations to this year’s MOST CREATIVE 2024 Globey award winner Cronin. Their campaign, Modern Woodmen of America came together to reignite a brand and increase sales!    Agency CEO Mark Demuro says Cronin talks about how meaningful it is to be recognized for their hard work by peers he admires.   #AMINGlobeys2024 #YouHaveAllies #AMINWorldwide #adweek #adage #media #adagency #digitalmarketing #digiday #confeventsawards #adexchange #businessinsider #campaigneus #campaigneuk #marketingweek #mediapost #Indieagencynews

This "Australian Lamb" advertisement is a heartwarming and humorous take on bridging the generational gap. The ad cleverly uses the traditional appeal of lamb to bring people of different age groups together despite their differences. This celebration of coming together showcases how a single product can transcend the barriers created by the generation gap. While we work on campaigns, we might focus on one target audience of a specific age group. However, this ad not only focuses on the message it wants to deliver about the product but also gives a commentary on society and the power of food that unites us. The writing in the advertisement is particularly striking for its wit and the subtle nuances that accentuate the differences between generations. The exaggeration is executed with a charm that resonates with the audience, making the ad an enjoyable and memorable watch. As rightly said by one of our professors, @Stephen Howell, "We are in the People Business", and the creative approach to marketing in this ad leverages cultural traditions and humor to address a social issue, while also promoting a product. https://lnkd.in/g4QXVEzX #Advertising #Marketing 

In #ThePDMI's latest #webexclusive, d2H Partners' Marcelino Miyares, Jr. reflects on the agency's 10th anniversary and shares 5 keys to success in running #USHispanic #D2CMarketing #campaigns. #performancemarketing