Check out this fantastic interview with Association of National Advertisers’ Denise McDevitt, featuring our Head of Multicultural Strategy and jury member for the 2024 ANA Awards, Carol Frazer Haynesworth, MBA. She expands on her strategic process by looking at creative work holistically in terms of multiculturalism and inclusivity. The ANA Multicultural Excellence Awards Celebration takes place on Tuesday, Nov. 19, 2024, during the 2024 ANA Multicultural Marketing and Diversity Conference. https://lnkd.in/gckAbP7J
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Authenticity is key. “ensure your campaigns authentically reflect and celebrate the diverse cultures they aim to represent. This means going beyond superficial elements and truly understanding and integrating cultural nuances, values, and perspectives into the campaign.” Critical advice from this year’s #ANAMulti Awards judge Doris Huang from ADMERASIA. You have until Aug 16 to enter your work https://bit.ly/46g5hdF into the 2024 Multicultural Excellence Awards. Before you submit, be sure to review the insights Doris has shared on trends in the marketplace and how she distinguishes good vs. exceptional multicultural marketing. #InclusiveMarketing #MulticulturalExcellence #DiversityInMarketing #MulticulturalMarketing
ANA Judges' Journal: Doris Huang | LBBOnline
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@Brian Bonilla recently published a thought-provoking and in-depth article in @AdAge that looks back at the roots of multicultural marketing and its evolution over the past 20 years surrounding authentic engagement with under-represented groups: https://lnkd.in/gZjpsHmR Brian’s reporting touched upon the continued hesitancy from some marketers to speak to new audiences and risk coming off as inauthentic. Their fear isn’t unfounded – our special Meaningful Brands™ study on unleashing America’s full potential through diverse consumers found that more than half of diverse consumers wouldn’t care if brands disappeared tomorrow. However, as Brian notes, under-represented groups present huge potential for brands. Our Meaningful Brands™ research found that brands that promote well-being and confidence, champion value and affordability, and emphasize culture and education connected more meaningfully and built more loyal relationships with diverse audiences. There’s no one size fits all solution to authentic connection with diverse communities, but I encourage you to view our full report for five guidelines to have a more significant impact and find deeper loyalty through inclusive marketing: https://lnkd.in/grcubWxd
Inside the multicultural marketing debate—how the ad world is clashing over culture
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#GeneralMills multicultural marketing strategy not only fosters inclusivity but also drives brand loyalty across diverse ethnic groups. Follow for more insights on multicultural marketing! 📈💡 - #MulticulturalMarketing #BrandLoyalty #InclusivityMatters #DiverseVoices #CulturalConnection #MarketingStrategy #EthnicDiversity #ConsumerEngagement #InclusiveBrands #DiversityInMarketing #BrandAwareness #CulturalInclusivity #MarketingInsights #CommunityBuilding #EthnicMarketing #SocialImpact #DiverseConsumers #BrandCommunity #MarketingForAll #creativemarketing #marketingtrends #digitalmedia #digitaladvertising #billiontags
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Save the Date: Thursday, October 24, Noon CT How can your brand build deeper, lasting connections with multicultural consumers? Join us for our CultureBeat webinar "Commitment Over Campaigns: How to Build Real Relationships with Multicultural Consumers." In today’s diverse marketplace, brands need more than just a one-off strategy—they need to genuinely understand and engage with multicultural audiences. This discussion, led by Jorge Martínez-Bonilla from C+R's CultureBeat Team, will feature expert insights from Edwige Winans of Marcus Thomas LLC and Venice Haynes, PhD, MSPH, PhD of the United States of Care. Key Takeaways Include: ✨Current pressures influencing and impacting how multicultural audiences and consumers view brands and organizations ✨The potential implication to organizations when brands don't have a deep understanding of multicultural audiences ✨What brands and companies can do to show their commitment to multicultural audiences. Don’t miss out on this chance to learn strategies that can help your brand thrive in today's multicultural marketplace. Register now! https://bit.ly/4gSYVWk #MRX #MulticulturalResearch #inclusion #RacialEquality #CorporateCulture #diversity
Commitment Over Campaigns: How to Build Real Relationships with Multicultural Consumers Landing Page | C+R
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Did you know that multicultural marketing can be a game-changer for your business? In a diverse world, understanding and appealing to different cultures can help you reach a broader audience and increase your brand awareness. By tailoring your marketing strategies to specific cultural groups, you can build trust and create meaningful connections. Showcasing diversity in your advertisements and embracing inclusivity will not only drive sales but also foster a positive brand image. Don't miss out on this powerful business strategy. Start embracing multicultural marketing and unlock your business’s full potential. MulticulturalMarketing BusinessSuccess -- Learn more about multicultural marketing strategies and how they can benefit your business by clicking on our website link. #Brand #educate #learn #multicultural #thefuture #think #brand #marketing #design #community #communitydevelopment
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Account Management Professional | Entrepreneurial Spirit and Strategic Vision | Transforming Challenges into Business Opportunities
We intentionally describe Headturn as Dual-Cultural to convey the specificity of our expertise; however, at the heart of this issue lies a disconnect between decision-makers and the voices that truly resonate with diverse audiences. While budgets may be allocated for multicultural initiatives, the path to these resources is often obstructed by layers of bureaucracy and a lack of direct access to decision-makers, leaving Latino-owned agencies on the sidelines, despite their invaluable insights and expertise. Often “multicultural” campaigns are approved by decision-makers that have little to no tangible connection to the culture that they are targeting. Our collective Latino culture is rich with nuances, traditions, and narratives that cannot be fully appreciated through a one-size-fits-all approach. Latino-owned agencies possess an inherent understanding of these complexities, allowing them to craft campaigns that authentically speak to our community's experiences, aspirations, and values. Yet, these agencies find themselves marginalized in mainstream market conversations, relegated to an afterthought in the pursuit of diversity checkboxes. The result? Missed opportunities for meaningful connections with Latino audiences and a failure to harness the full potential of multicultural advertising – whether you choose to call it “multicultural” or not. It's Your Turn. #headturn #dualculturalmarketing #latinobusiness #itsyourturn #brandsthatcrossborders #adage
Inside the multicultural marketing debate—how the ad world is clashing over culture
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An important read for my fellow #marketers and #PR pros to ensure multicultural media is a part of your earned media strategy (and how/why), c/o my colleague Allix Wright, MBA who heads up our Multicultural Center of Excellence here at Allison. So many good reminders, like this one: "Multicultural publications are often overlooked due to the prevailing misconception that pitching them requires your story to be about, or resonate with, one specific audience. But major outlets, such as Essence and People en Español, cover a wide range of topics, from beauty and fashion to tech and celebrity news."
Unlock the Power of Multicultural Media. Embrace diversity, amplify voices, and elevate your brand. Discover why engaging with multicultural media is a game-changer for PR practitioners. Read more from Allix Wright, MBA, VP of Consumer Brands, and Senior Advisor in Allison's Multicultural Center of Excellence. https://lnkd.in/eS6Pms8R #multiculturalmarketing #multiculturalmedia
This Is Your Sign to Boost Your Consumer Brand Value through Multicultural Media
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Coaching Radical Innovation and Creative Leadership | Speaker & Lecturer | Leading Turkish TV Channels Distributor | Diversity Marketing Expert
"Excellence has no ethnicity!" Join us on Tuesday, February 6th, as I host an enlightening webinar for the Berlin School of Creative Leadership alongside the distinguished Luis Miguel Messianu, a celebrated authority in Multicultural Marketing in the United States with decades of expertise. The Hispanic community, numbering over 60 million people, surpasses the population of many European countries. It underscores the significant impact and importance of Multicultural Marketing in the U.S., where it is not just a niche but a fundamental aspect of business. More than 20 years ago, I embarked on a similar journey in Germany, advocating for targeted marketing strategies for diverse ethnic groups. Despite initial skepticism and challenges—concerns about market size, language barriers, and the potential alienation of German customers—my agency cumin GmbH has thrived over the past two decades. Luis Miguel's work in the U.S. has been a continuous source of inspiration for me. I am honored to collaborate with him in this webinar to share insights and strategies in Multicultural Marketing. Understanding and embracing this diversity is key in a world as diverse as ours. This webinar aims to demonstrate how Multicultural Marketing can be a powerful tool for attracting and retaining loyal customers. Take advantage of this opportunity to explore the dynamic world of Multicultural Marketing. See how it can transform your brand and connect with a broader, more diverse audience. Here is the Link: https://lnkd.in/dBh5N-mA
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There is a debate over whether the term, multicultural marketing should be retired and if the word culture is being appropriated. According to research firm PQ Media—there is a growing clash over the role of “cultural” versus “multicultural” marketing, and discussion over whether the latter term is limited or dated. Some believe that the word multicultural can actually be exclusionary—resulting in multicultural marketing being siloed, or as Gilbert Dávila put it, “disassociated from the rest of the marketing team.” 12 ad execs on the state of multicultural marketing, how it’s evolving and its ongoing challenges: https://ow.ly/2l4W50R6TQN
Inside the multicultural marketing debate—how the ad world is clashing over culture
adage.com
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🚨 Alert - important learnings below! 🚨 Our PG One Executive Strategy Director Christina Lemieux attended this year’s IPA Talent & Diversity Conference and had ten amazing take-aways from the event to inform and inspire us all in the work we do: 1.🌎 The work we make has the power to both sell and leave the world a better place through its ability to unite. – Xavier Rees 2.💬 ‘We must not create environments where we assume our view is right.’ – Lemn Sissay 3.🎤 The role of platforms like TikTok ‘isn’t to show up on behalf of communities but to pass the mic and let their voices shine’ - Trevor Johnson 4. 📺 ‘Our industry doesn’t just move at the speed of culture, it is culture’ - Sarah Jenkins 5.👩💻 There’s a lot our industry can learn from the work Jamie Gill, Burberry’s Geoffrey O. Williams and others are doing in the Fashion Industry to drive inclusion (download and learn from the British Council’s U.K. Fashion DE&I Report) 6.💪 Brands have more power than governments – Harjot Singh 7. 📊 There will soon be fresh data showing that inclusive advertising drives business results, thanks to the work Sara Denby is doing through the Unstereotype Alliance (launching at Cannes) 8. 🙌 If you’re working in your ideal location (be it in the office or at home), you’ll experience 2x the level of creativity and innovation and ½ the burnout. –Barbara Jeffery, McKinsey 9. 🎯 ‘Slipstreaming’ (identifying people in your industry who are rising fast and can take you with them) is key to career advancement. – Charles Parkinson and Ashley Samuels-Mckenzie, in conversation with Nishma Patel Robb 10. 👀 You don’t have to look far to find amazing people in this industry who are dedicated to doing the work to drive positive change We are so proud that Christina was one of 60 people who made the 2024 IPA iList shortlist for her role as a champion of diversity, equality and inclusion in advertising.
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