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The festival season in India is just around the corner, and it's a fantastic opportunity for brands to connect with their audience in a meaningful way. Think about it - during festivals, people are more open to new experiences, more receptive to brand messages, and more likely to indulge in purchases. It's the perfect time for brands to showcase their products, launch new ones, and build brand loyalty. By aligning with festivals, brands can tap into the cultural significance and emotional connection people have with these special events. It's a chance to show that your brand cares about the things that matter to your customers. Plus, with the increased social media buzz around festivals, brands can create campaigns that encourage sharing and participation, reaching a wider audience and building a stronger online presence. Festivals are also a great time to offer promotions, discounts, and exclusive deals that attract new customers and keep existing ones coming back. Overall, festivals and special events are a strategic opportunity for brands to shine, drive sales, and strengthen their market presence. So, as the festive season kicks off, make sure your brand is ready to connect with customers in a way that's authentic, engaging, and memorable. It's time to get creative, build brand love, and make the most of these special occasions! #festivals #festivalseason #vitthal #vaari #indiantradition #india

Festival marketing in India goes beyond sales — it's about tapping into the heart and soul of the culture of the country. º 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: Festivals offer a chance to emotionally engage with consumers. º 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Festive seasons boost online and offline activity, enhancing visibility. º 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐒𝐮𝐫𝐠𝐞: Festivals drive higher spending, perfect for promotions. º 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲: Culturally relevant campaigns build loyalty and lasting relationships. With these points in mind, we set out to explore what goes into and all that it takes to create an effective festive marketing campaign in our latest Spotlight India. In the land of "𝒃𝒂𝒂𝒓𝒐 𝒎𝒂𝒂𝒔𝒉, 𝒕𝒆𝒓𝒐 𝒑𝒐𝒓𝒃𝒐𝒏", we know it is the latter half of the year when things go BIG, but as Shaziya Khan observes (https://lnkd.in/dWq3Wei7?), the opportunity lies in the very preparatory phase. Precisely why we chose to release this edition in June. This edition of WARC Spotlight India focussing on festive marketing has been a while in the making. With insights from Wavemaker India, Media.Monks, VIRTUE Worldwide, BBH India, Coca-Cola India , McDonald's, and more, this is one edition I had an incredible time putting together. I hope you enjoy reading this. My introduction to the edition here: https://loom.ly/bepEub8 Access the full series (for WARC subscribers only): https://loom.ly/KUoxXIE #WARC #WARCIndia #India #FestivalMarketing #EffectiveMarketing #Culture #BrandStrategy #ConsumerEngagement #MakeItWARC Rica Facundo Priya Sachdeva Vonita Samtani Rudresh Kaul Cara Zhou Brandon Lim

--------The Vibrant Festival Economy of India-------- Indian festivals are more than just a celebration of culture and tradition; they are a significant contributor to India's social and economic fabric. Did you know that the festival industry in India is estimated to be worth a whopping $40 billion, accounting for 8-10% of the country's total retail sales? Consumer spending is a key driver of this economy, with Diwali accounting for nearly 20% of India's annual consumer spending. The travel and tourism industry also experiences a boost during festival periods, generating over $30 billion in revenue during major festivals. The entertainment industry also thrives during festivals, with Bollywood releasing its biggest blockbusters during festival seasons. The hospitality sector also experiences a surge in demand, with hotels, restaurants, and catering services experiencing a 20-30% increase in sales. However, the high demand during festival periods often leads to price hikes, putting a strain on consumers' wallets. Despite these challenges, festivals remain an integral part of India's cultural and economic landscape, contributing to the nation's overall economic prosperity. Let us celebrate the spirit of India's festivals and support our local businesses during these times. By doing so, we can help maintain the vibrancy of our cultural traditions and boost our economy. With this, I wish you and your family a happy Holi🎨❣️enjoy this festival with your loved ones, and remember one thing होली के दिन दिल खिल जाते हैं, रंगों में रंग मिल जाते हैं गिला-शिकवा भूल के दोस्तो, दुश्मन भी गले मिल जाते हैं #IndiaFestivals #SupportLocalBusinesses #EconomicProsperity #HappyHoli

Economic Impact and Benefit of Ganesh Chaturthi Festival. Festivals, from the joyous moments to grand celebrations, portray the true picture of Bharat, showing its vibrant culture and its huge economic impact. Ganesh Chaturthi is one of the biggest drivers of economic activity, especially for the 21 million people of Mumbai. According to Money Control, the 11-day festivities generate economic activities amounting to Rs 1 lakh crore. Although official government figures estimate business between Rs 45,000 to Rs 50,000 crore during Ganesh Chaturthi, independent analysts believe that the festival's economic impact may soon surpass that of Diwali, which currently stands at Rs 1.5 lakh crore. Apart from the money spent on Pandals, the business ecosystem around the festival involves a wide range of industries and local businesses such as Lord Ganesha idols which alone constitute more than Rs 500 crore of business. Ganesh Chaturthi marks a fresh start for small, medium, and large businesses alike. The festival acts as a major catalyst for increased sales across product categories, providing a vital boost to the economy. Small and medium enterprises (SMEs) have reported a 35% rise in business, and idol makers have done business worth Rs 500 crore. The tourism industry also benefits, with an estimated 10-15% rise in activity, while e-commerce platforms witness a growth of 35-40%. Overall, the Ganesh festival has a substantial impact on various economic sectors. For Maharashtra, the heart of Ganesh Chaturthi, the festival generates Rs 25,000 crore in economic activity, providing employment, boosting small businesses, and attracting tourists. But its impact goes beyond the state, touching every corner of India and reaching communities around the world. Ganesh Chaturthi benefits a wide range of sectors, with the retail industry being one of the biggest winners. The sale of consumer electronics and white goods skyrockets during this period, while fast-moving consumer goods (FMCG) also see a notable spike in sales. The government has taken several initiatives to promote indigenous businesses and strengthen the local economy during the Ganesh festival. As the festival continues to grow in scale, its positive economic impact is likely to expand even further. ▶️ Share your thoughts in the comments below ▶️ Repost it if you like Follow Manjushree Sudheendra for more #finance #india #economics

🎤 Do Musical Concerts Like the Dil-Luminati India Tour Add Economic Value? 🎶 Absolutely, but there are pros and cons. Here’s a look at the numbers: Positive Impact: 🔸 Tourism & Hospitality: Large events can increase hotel bookings by 15-20%, with fans spending an average of ₹5,000-₹10,000 ($60-$120) per day on accommodation, food, and local travel. In 2023, India's live events industry generated around ₹9,000 crores ($1.1 billion) in revenue. 🔸 Job Creation: A major tour can create 1,500+ temporary jobs per concert in event management, catering, and security, contributing to the livelihood of thousands. 🔸 Revenue for Local Businesses: Businesses near the venue can see foot traffic increase by 30-40%, leading to additional sales of ₹2-3 crores ($240,000-$360,000) during the event period. 🔸 Entertainment Growth: The live entertainment market in India is expected to grow at a CAGR of 15% to reach ₹10,000 crores ($1.2 billion) by 2025. Major concerts can generate ₹50-60 crores ($6-7 million) in ticket sales and merchandise. 🔸 Tax Revenue: Concerts contribute significantly through GST, entertainment tax, and licensing fees, often totaling over ₹2-3 crores ($240,000-$360,000) per event. Challenges: 🔻 Environmental Impact: A single concert can generate up to 5-6 tons of waste and significant CO2 emissions due to travel and energy use. 🔻 Traffic & Noise: Events often cause traffic congestion, with 25-30% higher travel times in nearby areas, and noise levels exceeding 85 decibels, disturbing residents. 🔻 Economic Inequality: High ticket prices (₹2,500-₹15,000 or $30-$180) can limit access to higher-income audiences, making concerts less inclusive. While these events bring substantial economic benefits, it’s essential to address environmental and social challenges through sustainable practices. 🌍🎟️ What’s your take? Are the benefits worth the trade-offs? #DiljitDosanjh #DilLuminatiTour #EconomicImpact #SustainableEvents #MusicConcert #Tourism #EntertainmentEconomy #LiveEvents

Festivals are larger than life when it comes to India and often are a reason to meet and greet with loved ones and bond over food, decorations and rituals in India. For some people they wait till the festivities kick in to enjoy the moments with family and friends and visit home but for some people it brings in an added pressure for forced socialization, enter into complex and conflicting family dynamics and an increase in stress due to added financial strain and social isolation. But the fact is that there are no facts around it so numerically I cannot say that this exists on a larger or smaller range, but it is something I found while observation around me throughout the years where I saw that people's perception to view festivals are so different and specific but what I wanted to highlight here is that festivals does not bring happiness to all. Although it was meant for people to share and feel contented but sometimes it is more complicated for some people than we can gauge. So not advising around or labelling people around, but if you find people around your feelings or displaying the above-mentioned behaviors you can simply indulge into a conversation with them as simple as "how are you feeling?" or "what do you do when you were little around the festivals?" Trust me simple questions may make them feel whatever they are feelings is okay, and they are allowed to feel and not give in to any kind of social obligations. So, this was my feeling around festival anxiety feel free to put down your experiences and thoughts around this as well. #festivalanxiety #socialconfirmity #okaytofeelnotokay #mentalhealthmatter #mentalhealthawareness

Today marks Dhanteras, an auspicious day where millions in India flock to markets, purchasing gold, utensils, and goods as part of tradition. But as a marketing professor, I find this festival an intriguing case study that raises important questions about consumer behavior, corporate marketing, and the essence of our cultural celebrations. Corporate Marketing and Consumerism: Festivals have increasingly become avenues for aggressive corporate marketing. With targeted campaigns, enticing discounts, and expansive advertising, large brands have effectively woven themselves into our celebrations, encouraging consumers to buy "more" in the spirit of the festival. The focus, often, subtly shifts from spiritual significance to consumerism. The glitter of Dhanteras has gradually leaned toward material gain, often blurring the line between meaningful purchases and excessive indulgence. Overbuying and Its Impacts: Festivals like Dhanteras tend to magnify our urge to buy. While buying gold, silver, and essential items is rooted in tradition, it is easy to find ourselves purchasing more than we need under the influence of strategic marketing, peer behavior, and the allure of "good fortune." This increase in consumption often translates to waste and financial strain—something we should be cautious about as we celebrate. Supporting Small Sellers: Amidst corporate-driven campaigns, let’s not overlook the small sellers and local artisans who bring cultural value and a personal touch to these festivities. By choosing to buy locally or from small businesses, we not only support their livelihoods but also keep the community-centered essence of Dhanteras alive. Supporting them is an act of preserving our traditions authentically and sustaining local economies. Fostering Harmony and Cultural Connection: At its core, Dhanteras—and all festivals—are about bringing people together, fostering harmony, and celebrating our cultural heritage. This Dhanteras, let’s remember that the true spirit of the festival goes beyond material gain. It's about cultivating a mindset of gratitude, appreciating the abundance in our lives, and sharing this joy with those around us. So, as we celebrate Dhanteras today, let’s buy thoughtfully, prioritize small sellers, and remember that our festivals are not just events for profit and consumption, but moments to nurture unity, gratitude, and balance. Wishing everyone a thoughtful, harmonious, and prosperous Dhanteras! #Dhanteras2024 #FestiveReflections #MindfulConsumption #SupportLocal #MarketingInsights

🔈 Economics Declassified, the official Newsletter and Blog of the Department of Economics presents "The Economic Impact of Festivals: Exploring India's Festive Market Dynamics" By Keertana Nair // Edited by Arunima Mitra Festivals in India are not just vibrant celebrations of culture and tradition—they are also key drivers of economic activity! 🌟 From boosting local markets to generating massive revenues, the festival season sparks a surge in consumer demand, MSME growth, and even stock market performance. 💰📈 Curious about how festivals like Ganesh Chaturthi and Diwali influence spending habits, e-commerce, and sustainable practices? 🥮 Discover the many ways in which festivals shape the Indian economy, and why they are more than just moments of celebration. ✨ Dive into the fascinating world of festive economics here: 🔍 https://lnkd.in/dWyfit88

Coming Aug onwards different festivals starts across the globle, specially in India which is enriched in diversed culture n festivals. As today we are celebrating “Ganesh Chaturthi”- Lord to bless any good start. Festivals reminds me of team work as you need to do planning, prep work and execution. To make it happen succesfully: 1: First sync with the team, it could be family members, friends or society members or so on 2: Openness: To listen/share different views 3: Focus: Everyone’s focus is must to execute it successfully 4: Empathy: To understand the emotions of diversed gen 5: Courage: To try something new (not limited to theme or way of execution only but can go beyond that) #GaneshChaturthi #Festivals #Agility #mindset #Teamwork

Happy Vishu! While researching for this blog post for Moksha Stories, I discovered something amazing: today marks the new year and agricultural season for many places beyond Kerala! This blog explores the vibrant festivals ringing in this special time across India and Southeast Asia. Join us on a journey of discovery – learn about the traditions and the unifying spirit they bring! #Vishu #Kerala #mokshastories #contentwriting #blog